AsGraepyhicMDesGiognlen
  hl
Contact Information
    Ashley M Golen
    510 Ridge Court
    Cranberry Twp., PA 16066
    724.816.0736
    www.AshleyMGo...
Table of Contents
Publication Design
       Charles Bukowski book cover                           ...4
       Creative Jui...
Charles Bukowski Women
            Women	 is one of Charles Bukowski’s
    most famous novels. The book itself is about
  ...
5
Creative Juices
         Creative Juices is a magazine
which I made up for young profes-
sional creatives. The magazine wo...
SAN DIEGO is home                     CHICAGO is a leader       	            PHILADELPHIA is
                             ...
Hair Product Catalog
            This catalog spread is for an
    imaginary line of hair care products
    called “The De...
9
London Cty Hall Coffe Table Book
             To create this coffee table book layout, I rendered
     several images of L...
London Cty Hall Coffe Table Contd. Book
             For the purposes of this project, I was al-
    lowed artistic licens...
Green Tree Organics Pasta
             This packaging project is for an
     imaginary organic foods company. The
     pac...
13
Bumble Gum
             Bumble Gum is a made up product.
     This particular gum is naturally sweetened,
     thus the na...
15
Fluffy                    Winky                           Goober                      Boo                              Swe...
17
Little Monsters Snack Foods Ads
             The Little Monsters Snack Foods ads
     maintain a visual theme that is pres...
Monster In-Store Display
        The monster in-store display is meant
to be placed at the end of an aisle and attract
the...
Samsung Mercury Advertisement
             The objective of this project was to create a
     phone and develop an adverti...
21
Soleil Energy Logo
            Soleil Energy is a so-
     lar energy company. With this
     logo I wanted to reference t...
23
African AIDS Foundation Banner Ad
              With the African AIDS Foundation Ad, I wanted
     to create a powerful ad...
00:02                00:16




               Every 30 seconds
        90 people in Africa contract AIDS


01:31


       ...
To begin, please select a category.




                                              >-                                  ...
27
Polish Heritage Pattern
             This pattern was created
     to express my Polish heritage. The
     stacking dolls ...
29
The Crucible Invitation
              This invitation is for a spe-
     cial performance of The	Crucible. The
     perfor...
31
LadyBug Font
             The creation of
     the LadyBug font was
     a simple creative     ty-
     pographic exercise...
33
Appletons Poster
             The objective of the Apple-
     ton’s poster was to attract musicians
     to a new local v...
35
Ashley M Golen Digital Design
        Enclosed here you will find a DVD
version of my website. On my website you will
find...
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Ashley M Golen Design Book

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This is my graphic design portfolio book. It is a hardbound book which displays all of my student work, along with descriptions of each piece.

Published in: Design, Business
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Ashley M Golen Design Book

  1. 1. AsGraepyhicMDesGiognlen hl
  2. 2. Contact Information Ashley M Golen 510 Ridge Court Cranberry Twp., PA 16066 724.816.0736 www.AshleyMGolen.com AshleyMGolen@gmail.com 2
  3. 3. Table of Contents Publication Design Charles Bukowski book cover ...4 Creative Juices Magazine Spread ...6 Hair product catalog ...8 London City Hall coffee table book ...10 Package Design Green Tree Organics pasta ...12 Bumble Gum ...14 Little Monsters Snack Foods characters ...16 Little Monsters Snack Foods packaging ...17 Advertisements Little Monsters Snack Foods ads ...18 Little Monsters Snack Foods store display ...19 Samsung Mercury advertisement ...20 Corporate Identity Soleil Energy logo ...22 Web Design African AIDS Foundation banner ad ...24 www.AshleyMGolen.com ...26 Miscellaneous Design Polish heritage pattern ...28 The Crucible Invitation ...30 LadyBug Font ...32 Appleton’s poster ...34 DVD Ashley M Golen Digital Design ...back cover 3
  4. 4. Charles Bukowski Women Women is one of Charles Bukowski’s most famous novels. The book itself is about the author’s alter ego, Henry Chinaski. Hen- ry Chinaski is a poet whose career has begun to take off, and with his newfound fame come countless women. Women documents Chinaski’s violent and often alcohol induced relationships with women. With this cover redesign I wanted to capture a sense of the era during which the book was written (the late 1960s, ‘70s, and early ‘80s). The gold and red in the background are meant to give a masculine feel to the cover. The women which are merely silhouettes, represent the countless, almost anonymous, women who pass through Chinaski’s life. The pattern of cig- arettes and alcohol bottles elude to the fact that all of Chinaski’s relationships with these women take place as he is abusing drugs and alcohol. 4
  5. 5. 5
  6. 6. Creative Juices Creative Juices is a magazine which I made up for young profes- sional creatives. The magazine would contain articles pertaining to music, theater, film, art, and design. This article in particular lists the “Top 10 Creative Hot Spots” in the United States as ranked by the magazine’s editors. A typographic illustration of all the placing cities allowed me to unify all of these different cities in one illustration. 6
  7. 7. SAN DIEGO is home CHICAGO is a leader PHILADELPHIA is to the Southern in theater and music certainly a creative California surf and skateboard creativity in the United States. The hotspot for art. It boasts the culture. Graffiti style artwork has Chicago theater scene virtually largest collection of Auguste trickled into the art scene across spawned improvisational comedy Rodin works outside of France. Creative Juices the country. Signature San theater. The city hosts many theater Diego punk-pop music has also companies which offer Broadway- The Philadelphia Museum of become a national craze. style entertainment to the Chicago Art is also one of the largest art public. museums in the United States. Presents MIAMI stands as an international center for popular entertainment in television, ATLANTA famous for its classical music scene. The is AUSTIN stands as the “Live Music Capital of the World” The city has a vibrant . music, fashion, performing arts, and city has served as home for music scene and has more music film. The city is also home to many many renowned conductors, venues per capita than any other museums,andhasaboomingmusic including Robert Shaw. There city in the U.S. It is also home to scene that infuses musical influences is also a very active live music famed South by Southwest film fromallovertheworld. scene in Atlanta, which has festival. This city truly is a home produced many rappers in for filmmakers and musicians recent years. alike. BOSTON stands as the LOS ANGELES takes SEATTLE is number cultural center of New England.The city boasts several ornate theaters, such as the Cutler Majestic Theater, and the Boston Opera House. The city is the birthplace of hardcore punk, and third wave ska music number three o entertainment, media, culture, n our list. L.A. is a world center for and fashion. It is the leading world producer of motion pictures, video games, television, and recorded two on our list for its creative influences. Seattle is the birthplace of several major coffee companies. Perhaps what Seattle is best known for, is its music. Seattle takes it seat at number two on our list Creative Juices Contd. The article itself is bro- ken into a grid. Each block of the movementsoftheearlynineties. music.Overall,L.A.standsasacreative for the music scene that has erupted fromthiscityintheNorthWest. grid contains the justifications for epicenterforthearts,especiallyinthe entertainment arts. the choice of each city. My use of bright color serves the purpose of attracting the eye to the article. NEW YORK is the most populous city in the United States, and one of the world’s leading centers for the arts and culture. The city has served as a birth- Our editors have place for many cultural and artistic movements, such as: the Harlem Renais- sance, Abstract Expressionism, Broadway Theater, and hip-hop, punk, and compiled a list of the top ten disco music. New York also serves as the second largest film center in the creative hot beds for music, art, world. That’s not to mention the five hundred art galleries of all sizes, the two thousand arts and cultural organizations, and thirty-nine of the nation’s and film in the United States largest theaters. New York City’s historical movements, and it’s modern em- brace for the arts, make it the most creative hotspot in the entire country. 17 7
  8. 8. Hair Product Catalog This catalog spread is for an imaginary line of hair care products called “The Delicious Collection”. Each page has a food item to represent the type of products sold on a given page. The page with the frosted cupcake con- tains products used for highlighting (or “frosting”) hair. The page with the cot- ton candy has various products used to add volume to hair. The soft colors and sweet food references were chosen to at- tract female customers. 8
  9. 9. 9
  10. 10. London Cty Hall Coffe Table Book To create this coffee table book layout, I rendered several images of London City Hall using NewTek Light- wave. There are two exterior views, one during the day and one at night. There are also two interior shots, again one taken during the day and one at night. 10
  11. 11. London Cty Hall Coffe Table Contd. Book For the purposes of this project, I was al- lowed artistic license in redering the images of the interior of the building. The article about London City Hall contains some basic information about the actual building, including information about the choice of the buildings shape. 11
  12. 12. Green Tree Organics Pasta This packaging project is for an imaginary organic foods company. The packaging was to be 100% recyclable and eco-friendly. I chose an earthy color palette to give the packaging a natural aesthetic. 12
  13. 13. 13
  14. 14. Bumble Gum Bumble Gum is a made up product. This particular gum is naturally sweetened, thus the nature reference with the bee in the logo and the namesake Bumble Gum. Bum- ble Gum would be marketed to all ages. The gum itself is honeycomb shaped, and reflects the honeycomb pattern on the packaging. 14
  15. 15. 15
  16. 16. Fluffy Winky Goober Boo Sweetums Little Monsters Snack Foods Characters The idea behind Little Monsters Snack Foods was to create an entire marketing campaign for a snack foods compa- Little Monsters Snack Foods Packaging The Little Monsters Snack Foods packaging includes five varieties of snacks. Each variety has its own monster assigned to ny geared towards children and teens. This entailed creating a it, and each monster is present on the packaging for its specific line of characters, packaging, print advertisements, and an in- snack. I chose to hand draw each of the snacks on the packaging store display. The goal with the character design was to create for a unified aesthetic. I was also careful to pair each monster a monster to represent each of the five varieties of snacks the with a complimentary band of color to attract the eye while on company would produce and make them seem friendly and super market shelves. identifiable with the brand and their snacks. The tagline for the monsters is “The sweetest monsters you’ll ever meet”. 16
  17. 17. 17
  18. 18. Little Monsters Snack Foods Ads The Little Monsters Snack Foods ads maintain a visual theme that is present within the packaging. Each monster is in an ad for their specific snack, and accompanied by a stripe of complimentary color. The snack foods are still all hand drawn images. 18
  19. 19. Monster In-Store Display The monster in-store display is meant to be placed at the end of an aisle and attract the attention of children. The playful pose in which the character peaks around the aisle is meant to engage children who are shopping with their parents. There would be a seper- ate display for each monster and the snack variety that they represent. 19
  20. 20. Samsung Mercury Advertisement The objective of this project was to create a phone and develop an advertisement for a pre-exist- ing phone company. I was also instructed to take all of the photographs myself using a peer as a model. I created the Samsung Mercury, and chose to highlight its networking capabilities. 20
  21. 21. 21
  22. 22. Soleil Energy Logo Soleil Energy is a so- lar energy company. With this logo I wanted to reference the sun in, and also use a clean modern font to emphasize cleanliness of this particular type of energy. 22
  23. 23. 23
  24. 24. African AIDS Foundation Banner Ad With the African AIDS Foundation Ad, I wanted to create a powerful ad that would both draw the view- ers attention, and make them feel emotionally connected to the images in the ad. The figures appear in the ad as if they are a typical nuclear family as seen in the United States, with a father, mother. daughter, and son figure. As the timer runs, more figures appear, and a message ap- pears stating “Every 30 seconds, 90 people in Africa con- tract AIDS”. The ad then zooms out to show Africa, and as the timer ticks out of control, we see the continent being consumed by the color red. At the end of the ad appears the message “Be part of the solution. Donate now to help find a cure. The African AIDS Foundation”. 24
  25. 25. 00:02 00:16 Every 30 seconds 90 people in Africa contract AIDS 01:31 Be part of the solution. Donate now to help frind a cure. African AIDS Foundation 25
  26. 26. To begin, please select a category. >- -> www.AshleyMGolen.com With AshleyMGolen.com I wanted to create a website that both reflected my personality and demon- strated my talents and professional- ism. The factory represents my own relentless work ethic, and the colored packages that are being produced represent my ability to work quickly and produce good results. 26
  27. 27. 27
  28. 28. Polish Heritage Pattern This pattern was created to express my Polish heritage. The stacking dolls are based on stacking dolls that my Polish Grandmother owned. The floral pattern is an ex- traction from a design typically found on plates in Poland. The yellow disc represents the Opwatek, which is a wafer that is shared by Polish families on Christmas Eve. 28
  29. 29. 29
  30. 30. The Crucible Invitation This invitation is for a spe- cial performance of The Crucible. The performance would take place before opening night to a limited audience. There would be fifty invitations sent out, each one asking the recipient to bring two guests. The invitation would consist of a wooden box, that would contain a printed invitation as well as a poppet. A poppet is a doll which is the basis of one character’s conviction in the play. 30
  31. 31. 31
  32. 32. LadyBug Font The creation of the LadyBug font was a simple creative ty- pographic exercise. The objective was to create a unique, and clean look- ing font, with two sim- ple variations. 32
  33. 33. 33
  34. 34. Appletons Poster The objective of the Apple- ton’s poster was to attract musicians to a new local venue. The poster would be displayed in other lo- cal venues and popular nightspots. The Moby Dick reference is meant to evoke the concept of the “great white whale”, and in this case con- vince the viewer that to play at this venue would be a great opportunity. 34
  35. 35. 35
  36. 36. Ashley M Golen Digital Design Enclosed here you will find a DVD version of my website. On my website you will find the projects included in this book, as well as my photography, fine art, and animated versions of my Flash work. Also included is a digital copy of my résumé and my contact information.

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