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Scottish Music Centre Music Plus Ambition end of project

The Scottish Music Centre's Music Plus music education programme received funding from the AmbITion Scotland programme to create online trainings for distance learning. Presentation created by the Scottish Music Centre

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END OF PROJECT REPORT OCT 2014
INTRO
Music Plus approached Culture Republic for funding advice on producing a series of tutorial
videos. The idea behind the videos was to expand the legacy and outreach of the project to in-
clude as many young people as possible. Music Plus recieved funding to pilot a project through
sustainable AmbITion Make:IT:Happen fund to caluclate the amount of carbon saved in
producing video (digital content) as aposed to physical seminars.
Music Plus runs a series of workshops and seminars throughout the year across Scotland. The
main premise of the project was to supplement this course of activity with a series of tutorial
videos, so instead of running four physical workshops we ran one workshop and continued the
course with three tutorial videos.
Summary
BACKGROUND
Music + is a mentoring scheme run by the Scottish Music Centre, supported by Creative
Scotland’s Youth Music Initiative and The Robertson Trust. The aim of the project is to offer one
to one experience with music industry professionals who will offer guidance, encouragement,
skills and knowledge across a range of industry roles from performance to event promotion. The
project firstly targets hard to reach and marginalised young people some living in areas of
multiple deprivation. Music Plus is in its sixth year having started as a pilot in Glasgow then
expanding to Fife and the Highlands finally becoming a national project in 2011. The project has
built up a considerable network of music and community organisations, venues and currently
has over seventy music industry professionals employed as part time mentors.
The Scottish Music Centre was founded in 1969 as a support organisation for composers and
musicians resident in Scotland. Since its relocation to Glasgow’s City Halls in 2006 it has been
widely developed into a unique national resource for Scotland’s music sector (and an informa-
tion source for the general public) while also delivering outreach projects for young people aged
5-25.
END OF PROJECT REPORT OCT 2014
Process
THE SEMINARS
We held three seminars throughout 2014/15 in:
1.	 Oban
2.	 Dumfries
3.	 Dunfermline
These seminars corresponded with tutorial videos in the following subjects:
1.	 Songwriting
2.	 Music Production
3.	 Band Development
THE VIDEOS
The videos were scripted and filmed throuought the year (one is still in production) and added to
our website via a custom tutorial tab as well as our YouTube channel, We made:
1.	 Four videos on songwriting from Robert Sheilds of the group Finding Albert
2.	 Three Videos on Music Production from Grammy Award winner David Donaldson
3.	 Three videos on band development from animator Michael Collin (still in
production)
END OF PROJECT REPORT OCT 2014
Statistics
What we learned
SEMINAR	
   ATTENDANCE	
   TOTAL	
  
MILEAGE	
  
kgC02	
  
TRAIN	
  
@0.08	
  
kgC02	
  
Bus	
  
@0.18	
  
kgC02	
  	
  
Car	
  
@	
  
Oban	
   19	
   1786	
   112	
   268	
   546	
  
Dunfermline	
   14	
   520	
   42	
   78	
   160	
  
Dumfries	
   25	
   746	
   60	
   112	
   228	
  
Total	
   58	
   3052	
   214	
   458	
   934	
  
	
  
	
  
NUMBER	
  OF	
  VIDEOS	
   kgC02	
  TRAIN	
  
@0.08	
  
kgC02	
  Bus	
  
@0.18	
  
kgC02	
  Car	
  	
  
10	
   214	
   458	
   934	
  
Total	
  Saving	
   2140	
   4580	
   9340	
  
	
  
Using this as our baseline calculator we can calculate the amount of kgC02 saved by multiplying
the amount of videos that replaced the seminars:
Some of the problems we encountered:
1.	 We underestimated the costs of producing the videos and relied on in kind contributions.
2.	 Our seminar programme changed locations due to demand, reducing the possible distance
travelled by our young people.
3.	 We had limited resources to properly promote the content and have employed a part time
press officer.

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Scottish Music Centre Music Plus Ambition end of project

  • 1. END OF PROJECT REPORT OCT 2014 INTRO Music Plus approached Culture Republic for funding advice on producing a series of tutorial videos. The idea behind the videos was to expand the legacy and outreach of the project to in- clude as many young people as possible. Music Plus recieved funding to pilot a project through sustainable AmbITion Make:IT:Happen fund to caluclate the amount of carbon saved in producing video (digital content) as aposed to physical seminars. Music Plus runs a series of workshops and seminars throughout the year across Scotland. The main premise of the project was to supplement this course of activity with a series of tutorial videos, so instead of running four physical workshops we ran one workshop and continued the course with three tutorial videos. Summary BACKGROUND Music + is a mentoring scheme run by the Scottish Music Centre, supported by Creative Scotland’s Youth Music Initiative and The Robertson Trust. The aim of the project is to offer one to one experience with music industry professionals who will offer guidance, encouragement, skills and knowledge across a range of industry roles from performance to event promotion. The project firstly targets hard to reach and marginalised young people some living in areas of multiple deprivation. Music Plus is in its sixth year having started as a pilot in Glasgow then expanding to Fife and the Highlands finally becoming a national project in 2011. The project has built up a considerable network of music and community organisations, venues and currently has over seventy music industry professionals employed as part time mentors. The Scottish Music Centre was founded in 1969 as a support organisation for composers and musicians resident in Scotland. Since its relocation to Glasgow’s City Halls in 2006 it has been widely developed into a unique national resource for Scotland’s music sector (and an informa- tion source for the general public) while also delivering outreach projects for young people aged 5-25.
  • 2. END OF PROJECT REPORT OCT 2014 Process THE SEMINARS We held three seminars throughout 2014/15 in: 1. Oban 2. Dumfries 3. Dunfermline These seminars corresponded with tutorial videos in the following subjects: 1. Songwriting 2. Music Production 3. Band Development THE VIDEOS The videos were scripted and filmed throuought the year (one is still in production) and added to our website via a custom tutorial tab as well as our YouTube channel, We made: 1. Four videos on songwriting from Robert Sheilds of the group Finding Albert 2. Three Videos on Music Production from Grammy Award winner David Donaldson 3. Three videos on band development from animator Michael Collin (still in production)
  • 3. END OF PROJECT REPORT OCT 2014 Statistics What we learned SEMINAR   ATTENDANCE   TOTAL   MILEAGE   kgC02   TRAIN   @0.08   kgC02   Bus   @0.18   kgC02     Car   @   Oban   19   1786   112   268   546   Dunfermline   14   520   42   78   160   Dumfries   25   746   60   112   228   Total   58   3052   214   458   934       NUMBER  OF  VIDEOS   kgC02  TRAIN   @0.08   kgC02  Bus   @0.18   kgC02  Car     10   214   458   934   Total  Saving   2140   4580   9340     Using this as our baseline calculator we can calculate the amount of kgC02 saved by multiplying the amount of videos that replaced the seminars: Some of the problems we encountered: 1. We underestimated the costs of producing the videos and relied on in kind contributions. 2. Our seminar programme changed locations due to demand, reducing the possible distance travelled by our young people. 3. We had limited resources to properly promote the content and have employed a part time press officer.