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Final project

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Human Sexuality Final Project.
Summer Semester, 2012

Published in: Education, News & Politics
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Final project

  1. 1. Selling Sex Survey Results1) Who would be the target demographic of these ads?Males answered mostly men ages from 8-40 years old.Females answered some women and men in there mid 20ʼs.2) Do you think that these ads are effective?Males answered 3 yes and 3 not al all.Females answered 3 yes and 1 no.3) Would you buy any of these product?Males answered 3 yes and 3 no.Females answered 2 yes and 2 no.4) Do sexual images influence you when purchasing products?Males answered 4 yes and 2 not at all.Females answered 2 yes and 2 no, one also mentioned they just make herfeel bad about her body.5) Does adverting with sexual images help sell products?Males answered 5 yes and 1 no.Females answered 3 yes and 1 no.6) Do you think you would be more sexually attractive if you purchased any of these products?Males answered 3 yes and 3 no.Females answered 1 yes and 3 no.
  2. 2. My objective of the Selling Sex Survey was to determine if sexuallyexplicit images influence people and their product purchases. This surveywas a difficult task to get started. When I asked people if they wereinterested in taking a sex survey it caught them by surprise, maybe it wasmy working in the question. After I explained what my objective was withthe survey, some felt better about taking it, others refused to take it (mostlygirls). In doing my research about this topic I used images from a diversrang of magazines; from Sports Illustrated, Womens Health to locallyprinted Salt Lake Under Ground. Finding the right pictures was easier thanI realized, sexually explicit images used to sell product is everywhere intodays society, even to sell a slice of pizza here in Utah. I saw the same concept in all the pictures. Advertisers have a way ofusing a limited version of sex. People see a uniformed heterosexualversion that present men as active sex subjects and women as passivesexually objects. Almost three times as many ads use sex as a sellingmessage, in many cases as a primary reason for buying or using theproduct. There were many things that males and females agreed on and acouple things that showed greater differences. The greatest differences
  3. 3. were found in what men and women find acceptable in print mediaadvertising. In general the women tended to be more conservative on whatthey though was appropriate, and men were more accepting of explicitsexuality. In general as the ads became more sexual both males andfemales were not more likely to purchase the products. The one thing I found most interesting was, regardless of the sexualcontent of the ad most people I asked did not know what the ad was sellingif it did not outright told them. Finally, I felt that overt sexuality in advertisingis very affective, extremely relevant, and generally accepted in todayʼssociety.

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