Ashley Hennigan Assistant Director of Admissions Rochester Institute of Technology  ashadm@rit.edu - @ashleyhenn
Managing a Team of Social Media Ambassadors: Lessons Learned. One year later. OR   Bloggers on Steroids.
Agenda ashadm@rit.edu - @ashleyhenn The Project Buy-In The Students Timeline Technology The Numbers What’s Next Discussion
The Project ashadm@rit.edu - @ashleyhenn Admissions Blog YouTube Twitter Facebook Foursquare Bloggers on steroids http://w...
Buy-In ashadm@rit.edu - @ashleyhenn <ul><li>Administration </li></ul><ul><li>Colleagues </li></ul><ul><li>College Communit...
Lesson One:  <ul><li>Proof is in the numbers.  </li></ul><ul><ul><li>Video – No. 1 trend in Higher Ed. If it’s free, it’s ...
The Students ashadm@rit.edu - @ashleyhenn Emily Okey  (@RIT_Emily) Interviewing Diversity  Ambassador Training Tech Traini...
Lesson Two:  <ul><li>If they seem flakey, they’re going to flake. </li></ul><ul><ul><li>Use your gut. </li></ul></ul><ul><...
Timeline ashadm@rit.edu - @ashleyhenn Learning Curve The Funnel Office Hours Staff Meetings Production
Lesson Three:  <ul><li>You can’t do this job. </li></ul><ul><ul><li>You will need an Emily. </li></ul></ul><ul><ul><li>You...
Technology ashadm@rit.edu - @ashleyhenn Access Social Media Blog Website Hardware Software 20somethingblog.com
Lesson Four:  <ul><li>Allow for the learning curve. </li></ul><ul><ul><li>Not everyone is tech savvy. </li></ul></ul><ul><...
The Launch ashadm@rit.edu - @ashleyhenn Marketing Pilot 10 episodes Q&A’s Re-launch
Lesson Five:  <ul><li>It only gets better. </li></ul><ul><ul><li>Technology moves. </li></ul></ul><ul><ul><li>Make buildin...
The Numbers ashadm@rit.edu - @ashleyhenn Series views: 11,420+ Average Episode: 1,000 views RIT Students: 49 subscribers R...
What’s Next ashadm@rit.edu - @ashleyhenn New team members (Film & Journalism) Switch to Final Cut X New themes & tours  Mo...
Discuss. YouTube vs. Vimeo Vlog > Blog The Numbers iMovie vs. Final Cut The Students Facebook unicorns twitter Timeline Bu...
Thank you. ashadm@rit.edu - @ashleyhenn
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Social Student Ambassadors #hewebROC

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In the fall of 2010, five RIT students began a project that would connect them with their future peers. With the support of Undergraduate Admissions these students launched a campaign that put them at the forefront of RIT prospective student communications. By leveraging mobile devices and social media technologies that include Twitter, YouTube and Facebook the students captured real-time updates from campus, maintained blogs, and published a weekly webisode for an online series named “RIT Behind the Scenes.”

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Social Student Ambassadors #hewebROC

  1. 1. Ashley Hennigan Assistant Director of Admissions Rochester Institute of Technology ashadm@rit.edu - @ashleyhenn
  2. 2. Managing a Team of Social Media Ambassadors: Lessons Learned. One year later. OR Bloggers on Steroids.
  3. 3. Agenda ashadm@rit.edu - @ashleyhenn The Project Buy-In The Students Timeline Technology The Numbers What’s Next Discussion
  4. 4. The Project ashadm@rit.edu - @ashleyhenn Admissions Blog YouTube Twitter Facebook Foursquare Bloggers on steroids http://www.youtube.com/5RITstudents
  5. 5. Buy-In ashadm@rit.edu - @ashleyhenn <ul><li>Administration </li></ul><ul><li>Colleagues </li></ul><ul><li>College Community </li></ul><ul><ul><li>Students </li></ul></ul><ul><ul><li>Faculty/Staff </li></ul></ul><ul><ul><li>Alumni </li></ul></ul><ul><li>Support Resources </li></ul>via @kprentiss
  6. 6. Lesson One: <ul><li>Proof is in the numbers. </li></ul><ul><ul><li>Video – No. 1 trend in Higher Ed. If it’s free, it’s me. </li></ul></ul><ul><ul><li>My numbers. </li></ul></ul>
  7. 7. The Students ashadm@rit.edu - @ashleyhenn Emily Okey (@RIT_Emily) Interviewing Diversity Ambassador Training Tech Training Jacob Nashville, TN Sophomore Packaging Science Phi Kappa Psi Photo House E-Board Christina Washington, DC Freshman Graphic Design Gamer Goofball Megan Colorado Springs, CO Sophomore Mechanical Engineer Girl Power Snowboarder Sabrina Chatham, NY Sophomore/Junior Changes major daily Photographer Lobbyist Kevin Port Washington, NY Freshman Physics Linux user Thespian
  8. 8. Lesson Two: <ul><li>If they seem flakey, they’re going to flake. </li></ul><ul><ul><li>Use your gut. </li></ul></ul><ul><ul><li>Embrace stereotypes. </li></ul></ul><ul><ul><li>Ask. </li></ul></ul>“ The more we understood what to expect out of each team member, the better the result…” -Jacob “ The mix of students played a huge part in the success of the project.” -Emily
  9. 9. Timeline ashadm@rit.edu - @ashleyhenn Learning Curve The Funnel Office Hours Staff Meetings Production
  10. 10. Lesson Three: <ul><li>You can’t do this job. </li></ul><ul><ul><li>You will need an Emily. </li></ul></ul><ul><ul><li>You can miss deadlines. </li></ul></ul><ul><ul><li>When in doubt, start shooting. </li></ul></ul>“ The more we planned before hand the faster the process went, especially in editing.” - Emily
  11. 11. Technology ashadm@rit.edu - @ashleyhenn Access Social Media Blog Website Hardware Software 20somethingblog.com
  12. 12. Lesson Four: <ul><li>Allow for the learning curve. </li></ul><ul><ul><li>Not everyone is tech savvy. </li></ul></ul><ul><ul><li>Provide training. </li></ul></ul><ul><ul><li>Share best practices. </li></ul></ul>“ We started in September shooting anything around campus… It became clear that we should have instead focused on individual episodes with more of a story.” - Emily “ Social media platforms are easy to handle and maintain, like twitter which prior to this job I never got into, but I became hooked” - Jacob
  13. 13. The Launch ashadm@rit.edu - @ashleyhenn Marketing Pilot 10 episodes Q&A’s Re-launch
  14. 14. Lesson Five: <ul><li>It only gets better. </li></ul><ul><ul><li>Technology moves. </li></ul></ul><ul><ul><li>Make building blocks to learn from. </li></ul></ul><ul><ul><li>Repurpose your content. </li></ul></ul>“ The finished product is an always improving act.” - Jacob “ I’m really proud of all of the work we did and how we continued and keep continuing to improve” - Christina
  15. 15. The Numbers ashadm@rit.edu - @ashleyhenn Series views: 11,420+ Average Episode: 1,000 views RIT Students: 49 subscribers RIT Admissions: 42 subscribers 2011 FB page: 2,445 Monthly active users (May) Blog reads: 76,935 total (74 posts), 1040 ave. Twitter followers: 644 total, 92 average
  16. 16. What’s Next ashadm@rit.edu - @ashleyhenn New team members (Film & Journalism) Switch to Final Cut X New themes & tours More promotion New ambassador site
  17. 17. Discuss. YouTube vs. Vimeo Vlog > Blog The Numbers iMovie vs. Final Cut The Students Facebook unicorns twitter Timeline Buy-In What’s Next
  18. 18. Thank you. ashadm@rit.edu - @ashleyhenn

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