The Crisis Communication Plan


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Outline of how to create a crisis communication plan.

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  • Crisis Team directory identifies who the team is    - some beleive its important to have all crisis team info near the begining of crisis plan        * right after cover page, intro, and acknowledgments - contact info such as number. email address contact information - should always have backup information too like neighbor of family members contact info   
  • Medias spokesperson represents the company and speaks of behalf of company should have spokesperson and back up person who knows all of the info in case something happens  important to have criteria for selection process power to make decisions and be accessible throughout crisis must be articulate, able to talk clearly and be polite  rational, concerned and empathetic  when more then one person all need to talk in one voice, deliver the same info since its such an important role, imporant to interview sample question to see how they deal w ith press
  • The Crisis Communication Plan

    1. 1. The Crisis Communication Plan  
    2. 2. CRISIS INVENTORY Ashley Souza <ul><li>Identify an organizations most likely crisis'  </li></ul><ul><li>and rank them from 0 to 5 by both: </li></ul><ul><li>Probability </li></ul><ul><li>that the crisis will occur.    </li></ul><ul><li>Potential damage   </li></ul><ul><li>that the crisis will cause to company. </li></ul>
    3. 3. CRISIS INVENTORY <ul><li>  Make a bar graph of each crisis' </li></ul><ul><li>  probability and potential damage </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>    </li></ul><ul><li>  and then develop crisis management </li></ul>
    4. 4. DESIGN THE COVER PAGE Ashley Souza <ul><li>Write the title of the crisis communications plan  </li></ul><ul><li>and then include: </li></ul><ul><li>Who wrote the plan  </li></ul><ul><li>When it was written </li></ul><ul><li>When the plan was tested </li></ul>
    5. 5. Writing the Introduction Jeanette Melahouris <ul><li>Why is this plan important? </li></ul><ul><li>  </li></ul><ul><li>What can happen if it is not followed? </li></ul><ul><li>  </li></ul><ul><li>Have there been warning signs? </li></ul><ul><li>  </li></ul><ul><li>Has the crisis happened before here? </li></ul><ul><li>  </li></ul><ul><li>Has it happened to similar organizations? </li></ul>
    6. 6. Preparing the Acknowledgments Jeanette Melahouris <ul><li>Clearly state the crisis </li></ul><ul><li>  </li></ul><ul><li>Key examples: Why action? </li></ul><ul><li>  </li></ul><ul><li>All key executives and personnel </li></ul><ul><li>  </li></ul><ul><li>Lines for each of their names </li></ul><ul><li>  Example: </li></ul><ul><li>President and CEO </li></ul><ul><li>} ________________ (signature and date) </li></ul>
    7. 7. Purpose and Objectives Bill King <ul><ul><li>Purpose </li></ul></ul><ul><ul><ul><li>In the event of... </li></ul></ul></ul><ul><ul><ul><li>Transfer of information </li></ul></ul></ul><ul><ul><ul><li>Resolving the situation </li></ul></ul></ul><ul><ul><ul><li>Eliminate future problems </li></ul></ul></ul><ul><li>  </li></ul><ul><ul><li>Objectives </li></ul></ul><ul><ul><ul><li>Initiate plan </li></ul></ul></ul><ul><ul><ul><li>Inform key publics </li></ul></ul></ul><ul><ul><ul><li>Find source </li></ul></ul></ul><ul><ul><ul><li>Ways to avoid future problems </li></ul></ul></ul><ul><ul><ul><li>Implement changes </li></ul></ul></ul>
    8. 8. Key Publics Corey Spellman <ul><li>Internal Publics: </li></ul><ul><li>  </li></ul><ul><ul><li>board members </li></ul></ul><ul><li>  </li></ul><ul><ul><li>key management </li></ul></ul><ul><li>  </li></ul><ul><ul><li>shareholders </li></ul></ul><ul><li>  </li></ul><ul><ul><li>financial partners </li></ul></ul><ul><li>External Publics: </li></ul><ul><li>  </li></ul><ul><ul><li>clients </li></ul></ul><ul><li>  </li></ul><ul><ul><li>media </li></ul></ul><ul><li>  </li></ul><ul><ul><li>suppliers </li></ul></ul><ul><li>  </li></ul><ul><ul><li>employees </li></ul></ul><ul><li>  </li></ul>
    9. 9. Types of Publics Corey Spellman <ul><ul><li>Enabling </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Functional </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Normative </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Diffused  </li></ul></ul><ul><li>  </li></ul><ul><li>  </li></ul>
    10. 10. Identifying Crisis Team Kim Derr <ul><ul><li>    Crisis Team Directory  </li></ul></ul><ul><ul><ul><li>Location of info </li></ul></ul></ul><ul><ul><ul><li>Contact info </li></ul></ul></ul><ul><ul><ul><li>Backup contact  </li></ul></ul></ul>
    11. 11. Identify Media Spokesperson Kim Derr <ul><ul><li>  Represents Company  </li></ul></ul><ul><ul><li>  Spokesperson and Backup  </li></ul></ul><ul><ul><li>  Selection Criteria  </li></ul></ul><ul><ul><ul><li>Decision Making Power </li></ul></ul></ul><ul><ul><ul><li>Articulation </li></ul></ul></ul><ul><ul><ul><li>Appearing Rational </li></ul></ul></ul><ul><ul><ul><li>One Voice </li></ul></ul></ul><ul><ul><li>Interview for Position  </li></ul></ul>