E marketing(1)


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emarketing......awessome presentation by ashish nakarmi

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E marketing(1)

  1. 1.
  2. 2. Things you shouldn’t do during the presentation<br />
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  4. 4. INTRODUCTION TO MARKETING<br />Marketing denotes to buying It is comprehensive term<br /> and selling activities that which includes many activities <br /> take place in the market . to the smooth flow of the goods<br /> The main aim of marketing from the point of production<br /> is to satisfy the need and to the point of the consumption<br /> wants of the customer and <br /> fulfilling organizational and<br /> social goals.<br />
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  6. 6. ACCORDING TO PHILIP KOTLER<br />Marketing is a process by <br />which companies creates <br />value for customers and built<br /> strong relationships in order<br /> to capture the value from<br /> customer in return.<br />I'm 2006<br />
  7. 7. E-MARKETING<br />E-marketing is the process of marketing a brand using the Internet. It includes both direct response marketing and indirect marketing elements and uses of different technologies to help to the customer<br />E-marketing is a subset of e-business that utilities electronic medium to perform marketing activities and achieved desired goal<br />
  8. 8. Benefits of eMarketing over traditional marketing<br />E-MARKETING<br />TRADITIONAL<br />MARKETING <br />VS<br />Reach<br />Scope<br />Interactivity<br />Immediacy<br />Internet marketing is able to, in ways never before imagined, provide an immediate impact.<br />Whereas traditional marketing is largely about getting a brand's message out there, eMarketing facilitates conversations between companies and consumers. Emarketing is two-way communication channel, and companies can feedback from consumers, in dynamic environment<br />E-marketing allows the wide variety of product and also built a relationship world wide and viceversa.<br />The nature of the internet means businesses now have a truly global reach.There is a limitation of a global reach in traditional market. Since its operate on a small sector so it is difficult to reach the global phase. Limited scope of expansion <br />
  9. 9. E-MARKETING STRATEGY<br />The center of attraction in any e-marketing strategy is the website of the company to which Internet users are to be attracted for increasing sales. But firstly, the company's website needs to be in a proper design, format, attractive, and one that will have a good impression on prospective buyers.<br />A good e-marketing strategy is the most <br />important aspect for the success of any kind of business<br />In general terms, an e-marketing strategy consists of the steps taken and procedures followed for marketing a brand through the web.<br />
  10. 10. WAYS OF E-MARKETING STRATEGY:<br />Search engine optimization<br />E-mail marketing strategy<br /> Pull and push strategy<br />Online advertising<br />Online Newsletter<br />Media new room<br />
  11. 11. PUSH E-MARKETING<br />Push strategy try to sell<br /> directly to the consumer through different distribution channel<br />eg:the good example of push strategy is mobile<br />The producer promote to the wholeseller, and the <br />wholeseller promote it to the retailer and the retailer <br />promote to the consumer<br />It is an promotional strategies <br />of a company to<br /> create a consumer demand <br />for a product<br />PULL e-MARKETING<br />A pull strategy is the one that requires high advertisement consumer promotion to stimulate the demand for a product.<br />Pull is mainly concern with<br /> the final consumer<br />If the strategy is successful the consumer will ask their retailer for the product,the retailer will ask the wholeseller and wholeseller will ask the producer<br />This approach leads to demand the product so pulling the product through the distribution channel<br />
  12. 12. Planning of eMarketing<br />
  13. 13. Dependability on <br /> technology<br /><ul><li>Opens the possibility to a market of one through personalization</li></ul>Maintenance cost is high<br /><ul><li>Reduction in costs through automation and use of electronic media.
  14. 14. Increased interactivity</li></ul>Higher transparency of pricing and price competition<br />Security, privacy issues<br /><ul><li>Faster response to both</li></ul> marketers and the end user <br /><ul><li>Increased exposure </li></ul>of products and services<br />Worldwide competition<br /> through globalization<br /><ul><li>Increased ability to</li></ul> measure and collect data<br />
  15. 15. A regular department store under the name of Moti Man Ratnatuladhar opened at Ason almost 80 yrs ago , who knew that this store would one day bring about a revolution in the way Nepali’s shopped here and abroad.<br />From supplying provisions to business organization to retailing wholeselling and supplying of products ,this store did it all. Then in the 1930's the store moved to new road and got its name Muncha house ,which was given by regular customers.<br />And today Muncha house is still a reliable store that provides quality products and services.<br />CASE <br />STUDIES<br />
  16. 16. conclusion<br />The project provides the more depth knowledge of e-maketing .<br />Besides the theoretical knowledge has provided the base for <br />implementation of E-Marketing .With the learning from this<br /> presentation we were able to conclude that both offline and online <br />communication tools helps to encourage the uses of an organization<br /> online services to generate leads and sales <br />
  17. 17. WEBSITE<br />IMAGES<br />