Amul final ppt

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Amul final ppt

  1. 1.
  2. 2.
  3. 3. Group Members<br />names<br />Roll no.<br />PRIYANKA GHARAT<br />BHAVINI PANDYA<br />ASHISH SHAH<br />LAXMAN YADAV<br />(8)<br />(25)<br />(37)<br />(45)<br />
  4. 4. Co-operative Society<br /><ul><li>Meaning
  5. 5. Definition</li></li></ul><li>INTRODUCTION<br />1.1 History of Amul<br />
  6. 6. 1.2Amul File<br /><ul><li>Members: 13 district co-op milk producers' Union
  7. 7. No. of Producer Members: 2.9 million
  8. 8. No. of Village Societies: 15,322
  9. 9. Total Milk handling capacity: 13.07 million litres per day
  10. 10. Milk collection (Total - 2009-10): 3.32 billion litres
  11. 11. Milk collection (Daily Average 2009-10): 9.10 million litres
  12. 12. Milk Drying Capacity: 647 Mts. per day
  13. 13. Cattlefeed manufacturing Capacity: 3740 Mts per day</li></li></ul><li>1.3 Amul Plants<br />1stAnand Plant<br />2ndMogar Plant<br />3rdkanjari Plant & 4thkhatraj<br />
  14. 14. Amul Success<br />2.1 C’S MODEL<br />
  15. 15. 2.2 Sales Turnover<br />
  16. 16. 2.3Achievements<br />
  17. 17. 4 P’s of Marketing<br />3.1 Product<br />
  18. 18. 4 P’s of Marketing<br />Market Share of Amul Products <br />
  19. 19. 4 P’s of Marketing<br />STP of Amul<br /><ul><li>Segmentation</li></ul>1.CONSUMER TYPE<br /> 2.INDUSTRY TYPE<br /><ul><li>Targeting
  20. 20. Positioning</li></li></ul><li>4 P’s of Marketing<br />3.2 Promotion<br />
  21. 21. 4 P’s of Marketing<br />3.3 Place<br />
  22. 22. 4 P’s of Marketing<br />3.4 Pricing<br /><ul><li>Cost of milk.
  23. 23. Labour cost.
  24. 24. Processing cost.
  25. 25. Packaging cost.
  26. 26. Advertising cost.
  27. 27. Transportation cost.
  28. 28. Sales promotion costs.
  29. 29. Taxes etc.</li></li></ul><li>Taste Of Competition<br />
  30. 30. Finance Matters<br />1.Capital Structure 2.Working Capital<br />3.Source of Capital<br /><ul><li>Bankers:-
  31. 31. U.T.I bank: - For the salary related Transaction.
  32. 32. Kaira District co – operative bank: - For the payment of society.
  33. 33. State Bank of India.
  34. 34. Bank of Baroda.
  35. 35. Bank of Maharastra.
  36. 36. State Bank of Saurastra.
  37. 37. Corporation Bank.
  38. 38. Federation gives them dairy amount decided by union.
  39. 39. Fix deposit of society is major source of finance.
  40. 40. Interest of fix deposit of bank like SBI, BOB, GEB Bond, and Sardar
  41. 41. Sarovar Bond etc. is one of the sources of finance.
  42. 42. share Capital of AMUL. Share of AMUL is not for public but only for the
  43. 43. society members.
  44. 44. Net profit of AMUL during the year 2007 – 2008 is 451.51 lakh.</li></li></ul><li>Swot Analysis<br />
  45. 45. Conclusion<br /><ul><li>Product Improvisation
  46. 46. Advertisement in Rural Areas
  47. 47. Liquidity And Working Capital Must be High
  48. 48. Supply Chain Must Be Strengthen
  49. 49. Venture In Fruits & Vegetables
  50. 50. Nullifying Threats & Weakness </li></li></ul><li>Thank you<br />

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