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Apple Ppt

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Apple Ppt

  1. 1. APPLE INC. Byte into an apple
  2. 2. PRESENTED BY <ul><li>Huzefa </li></ul><ul><li>Deepti </li></ul><ul><li>Dinesh </li></ul><ul><li>Vinay </li></ul><ul><li>Harmanjeet </li></ul>
  3. 3. ABOUT COMPANY <ul><li>April 1 st ,1976 - Founded </li></ul><ul><li>January 3 rd ,1977 - Incorporated </li></ul><ul><li>Headquarters - Cupertino, California </li></ul><ul><li>Co-founders - Steve Jobs, Steve Wojniak </li></ul><ul><li>CEO - Steve jobs </li></ul><ul><li>Industry - Computer software, computer hardware, consumer electronics. </li></ul><ul><li>Revenue - US$ 19.3 Billion </li></ul>
  4. 4. PRODUCTS AND FIGURES <ul><li>Hardware - Mac(personal computer series),Apple Remote Desktop </li></ul><ul><li>Software - Mac OS X, Mac OS X Server ,Quick Time, i Life, i Work, Logic pro, Cinema Display etc. </li></ul><ul><li>Consumer Electronics - i pod, i pod hi-fi, i phone, Apple TV </li></ul><ul><li>Employees - 19,787 full-time ; 3,399 temporary (March 31,2007) </li></ul><ul><li>Retail stores - 183( 1 st in Manhattan, New York) </li></ul><ul><li>Competitors - HP, IBM, DELL </li></ul>
  5. 6. VISION AND MISSION <ul><li>VISION </li></ul><ul><li>“ Man is the creator of change in this world. </li></ul><ul><li>As such he should be above systems and </li></ul><ul><li>structures, and not subordinate to them.” </li></ul><ul><li>  MISSION </li></ul><ul><li>“ Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings.” </li></ul>
  6. 7. ACHIEVEMENTS
  7. 8. <ul><li>ANALYSIS </li></ul>
  8. 9. SWOT ANALYSIS <ul><li>STRENGTHS </li></ul><ul><li>One of the oldest hardware manufacturers. </li></ul><ul><li>Control over the product. </li></ul><ul><li>High quality product. </li></ul><ul><li>Easy to carry products </li></ul><ul><li>Huge consumer base loyal to apple </li></ul><ul><li>Product diversification </li></ul><ul><li>WEAKNESSES </li></ul><ul><li>Focusing on internal engg. more than marketing </li></ul><ul><li>High price </li></ul><ul><li>Consumer faced problems with faulty batteries </li></ul><ul><li>Had difficulties on some of its products’ quality control </li></ul><ul><li>Not issued dividends </li></ul>
  9. 10. SWOT ANALYSIS <ul><li>OPPORTUNITIES </li></ul><ul><li>Less expensive new product lines with quality. </li></ul><ul><li>Product line is functional and attractive. </li></ul><ul><li>Flexibility to its users. </li></ul><ul><li>ipods are able to communicate. </li></ul><ul><li>New car models with ipod connectivity. </li></ul><ul><li>THREATS </li></ul><ul><li>Pressure from competitors. </li></ul><ul><li>Substitution effect </li></ul><ul><li>Technology changes at a rapid rate. </li></ul><ul><li>Forced to develop new products. </li></ul>
  10. 11. PORTER’S FIVE FORCES MODEL
  11. 12. Existing rivalry in the industry Substitutes Supplier New Entrants Customer Threat of new entrants Bargaining power of buyers Substitute products & services Bargaining power of the suppliers
  12. 13. EXISTING RIVALRY <ul><li>Windows OS and media player for playing music and video ( Microsoft) </li></ul><ul><li>Competition to Mac OS X (Linux) </li></ul><ul><li>Alternate sources of computer hardware (Dell, HP, Lenovo) </li></ul><ul><li>Small stylish MP3 players (Creative, Samsung) </li></ul><ul><li>Online music stores similar to itunes stores (Napster) </li></ul>
  13. 14. THREAT OF NEW ENTRANTS <ul><li>Streaming audio and video with v-cast (Verizon) </li></ul><ul><li>On demand online services (similar to i-tunes) </li></ul><ul><li>New entrants with disruptive technology (The “next google”) </li></ul>
  14. 15. BARGAINING POWER OF SUPPLIERS <ul><li>Suppliers of processors and computer memory (Motorola, IBM, Intel) </li></ul><ul><li>Strategic alliance/supplier of Mac (Microsoft) </li></ul><ul><li>Supplier of tv and movies (Disney, ABC, Fox, Sony) </li></ul><ul><li>Sources of music (BMG, Sony, Warner, Universal) </li></ul>
  15. 16. BARGAINING POWER OF CUSTOMERS <ul><li>Customers share music using peer-to-peer networks without paying for music (Ares, Limewire) </li></ul><ul><li>Retailers may pressure for lower prices or better terms (Distributors) </li></ul><ul><li>Consumers/Businesses may reduce spending on computers if they fear economic downturns (Consumer Attitudes & Behaviors) </li></ul><ul><li>Consumer Refresh Cycles </li></ul>
  16. 17. THREAT FROM SUBSTITUTES <ul><li>Satellite radio for music (XM, Sirius) </li></ul><ul><li>Entertainment media, media and music (XBOX, PS2) </li></ul><ul><li>Alternative means to acquire music (Music CDs, DVDs) </li></ul><ul><li>Alternative sources for videos (Cable, Broadcast, Theatres) </li></ul>
  17. 18. RECOMMENDATIONS <ul><li>FOR COMPANY: </li></ul><ul><li>Lowering the cost of products and maintaining the same quality standards </li></ul><ul><li>Can form joint – ventures </li></ul><ul><li>Knowledge Management </li></ul><ul><li>More number of retail stores for easy access </li></ul><ul><li>Continuous innovation to expand </li></ul>
  18. 19. RECOMMENDATIONS <ul><li>FOR OTHERS: </li></ul><ul><li>Do not compromise on price for quality </li></ul><ul><li>Choose the products based on individual needs </li></ul><ul><li>Be unique and different </li></ul>
  19. 20. THANK YOU

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