Good leadership skills.
He was good at managing things in the
He was good at creativity.
He had good marketing skills.
Knight married to penny parks who was a student
and worked as an accountant for blue ribbon
Three kids- Matthew, Travis and Christina.
Knight is known for being reserved, emotional &
Enjoys watching sports just as he enjoys running.
Leadership skills = Distributed leadership +
Inspiring employees + Innovation + Respond to
trends quickly + Branding + Quality + Aligning with
image leaders + Sustainability + Develop talent +
Taking help from outside + Outsourcing + Sell
where money is + Retail commitments + Marketing
+ Change composition of an ineffective team +
Globalization + Create a market.
Leadership not only from top executives but among
Inspire new employees
by making them
understand the past and
the present situation of
Coming up with products that people want to buy.
Nike invested heavily in R&D to increase its sales
for its new products.
Innovation has been its way of life with which it
has pushed the development of sports apparel.
Spots trends and movements in the market and
Constantly doing the research time to time.
Observing the market .
Constantly trying to improve the design of the
Focus on high quality of the product.
The slogans of the company is just do it.
Making celebrities wear shoes to make business a
Giving best athletes an incentive to wear its shoes.
Nike commercials led the way in linking basketball,
fashion & celebrity personalities.
Taking initiative to safeguard the environment.
Preventing pollution while manufacturing shoes.
N.E.A.T. Was formed in 1993.
Taking help of people for achieving the objectives.
Stars like Mindy grossman for advertisements.
Blair from Pepsi to be the C.E.O. .
Mary Kate Buckley from Disney to head up new
William Perez as C.E.O. who was chief of S.C. Johnson
Designing shoes in-house and outsourcing to
Contract factory supply chain is
over 800 factories.
It helps in reduction in its
In early years Nike shoes where sold in car dickeys
on the roads.
Now a days it is sold in:
Guarantee given to retailers that there would be no
delay in deliveries.
Customers who placed an order several months
before were given 5 to 7% discount.
Nike used 4% of its gross sales on marketing.
Heavy investment in celebrity endorsement.
Use of smart promotional activities.
Advertisement done on net as a marketing tool.
It allows the customer to choose the ending of its
commercials on net.
Often restructured teams and the organizational
Got caught in the Asian economic meltdown and
people accusing the company of running
Revived the company by finding & motivating
Keeping an eye on overall reaction of the
One of the pioneers in outsourcing.
Trying to regulate health & safety aspects
Understanding the cultural issues.
It decentralized in the places in which it wanted to
It served the basis for an effective marketing
Creating product need by promoting athletics as a
It focused on the value of athletics to girls &
Donating equipment for high school & college
It came to symbolize many failings & deficiencies
of an inequitable global market system.
Workers did not get the minimum pay for
extensive overtime they worked.
Knight adopted “do the right thing” slogan to its
Created culture that over commercialized athletes.