Phil knight Case Study


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Phil knight Case Study

  1. 1.  Jasmine Kotwal (P12)  Harshada Kambli (P9)  Ishan Mahadik (P11)  Ashish Areekattel (P7)  Ganesh Bhadugale (P8)  Hemant Telang (P10)
  2. 2.  Good leadership skills.  Motivate employees.  He was good at managing things in the organization.  He was good at creativity.  He had good marketing skills.
  3. 3.  Knight married to penny parks who was a student and worked as an accountant for blue ribbon sports.  Three kids- Matthew, Travis and Christina.  Knight is known for being reserved, emotional & quiet.  Enjoys watching sports just as he enjoys running.
  4. 4. Leadership skills = Distributed leadership + Inspiring employees + Innovation + Respond to trends quickly + Branding + Quality + Aligning with image leaders + Sustainability + Develop talent + Taking help from outside + Outsourcing + Sell where money is + Retail commitments + Marketing + Change composition of an ineffective team + Globalization + Create a market.
  5. 5.  Leadership not only from top executives but among the employees.  Job rotation.  Matrix organization.
  6. 6.  Keep employees motivated.  Inspire new employees by making them understand the past and the present situation of the company.
  7. 7.  Coming up with products that people want to buy.  Nike invested heavily in R&D to increase its sales for its new products.  Innovation has been its way of life with which it has pushed the development of sports apparel.
  8. 8.  Spots trends and movements in the market and adjust accordingly.  Constantly doing the research time to time.  Observing the market .  Constantly trying to improve the design of the shoes.
  9. 9.  Focus on high quality of the product.  Brand represents:  Innovation  Inspiration  Creativity  Energy  The slogans of the company is just do it.
  10. 10.  Making celebrities wear shoes to make business a success.  Giving best athletes an incentive to wear its shoes.  Nike commercials led the way in linking basketball, fashion & celebrity personalities.
  11. 11.  Taking initiative to safeguard the environment.  Preventing pollution while manufacturing shoes.  N.E.A.T. Was formed in 1993.
  12. 12.  Develop talent among employees by Motivating Inspiring Challenging Training
  13. 13.  Taking help of people for achieving the objectives.  Stars like Mindy grossman for advertisements.  Blair from Pepsi to be the C.E.O. .  Mary Kate Buckley from Disney to head up new ventures.  William Perez as C.E.O. who was chief of S.C. Johnson and Johnson,inc.
  14. 14.  Designing shoes in-house and outsourcing to south Asia.  Contract factory supply chain is over 800 factories.  It helps in reduction in its operating cost.
  15. 15.  In early years Nike shoes where sold in car dickeys on the roads.  Now a days it is sold in:  Retail stores  Internet
  16. 16.  Guarantee given to retailers that there would be no delay in deliveries.  Customers who placed an order several months before were given 5 to 7% discount.
  17. 17.  Nike used 4% of its gross sales on marketing.  Heavy investment in celebrity endorsement.  Use of smart promotional activities.  Advertisement done on net as a marketing tool.  It allows the customer to choose the ending of its commercials on net.
  18. 18.  Often restructured teams and the organizational chart.  Got caught in the Asian economic meltdown and people accusing the company of running sweatshops.  Revived the company by finding & motivating talented people.  Keeping an eye on overall reaction of the company.
  19. 19.  One of the pioneers in outsourcing.  Trying to regulate health & safety aspects  Understanding the cultural issues.  It decentralized in the places in which it wanted to sell.  Massive restructuring
  20. 20.  It served the basis for an effective marketing strategy.  Creating product need by promoting athletics as a movement.  It focused on the value of athletics to girls & women.  Donating equipment for high school & college athletics.
  21. 21.  It came to symbolize many failings & deficiencies of an inequitable global market system.  Workers did not get the minimum pay for extensive overtime they worked.  Knight adopted “do the right thing” slogan to its company.  Created culture that over commercialized athletes.
  22. 22. THANK YOU