Using WordPress For Business

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Using WordPress For Business

  1. 1. Using WordPress for Business<br />Ashish Kulkarni<br />Kulkarni Software<br />Wednesday, June 09, 2010<br />kulkarnisoftware.com<br />1<br />
  2. 2. Biggest problems for any business<br />Getting Customers<br />Overheads<br />Getting Paid<br />Wednesday, June 09, 2010<br />kulkarnisoftware.com<br />2<br />
  3. 3. Why do we need a Website?<br />A properly marketed website can help with<br />Getting Customers<br />Raise product and brand awareness<br />Support customers<br />Overheads<br />Interactive web applications can allow your customers to service themselves<br />Getting Paid<br />Sell online – Get paid BEFORE making delivery<br />Wednesday, June 09, 2010<br />kulkarnisoftware.com<br />3<br />
  4. 4. Parts of a website<br />Domain name – web address of your website – costs usually from £2.99 a year for .co.uk domains<br />Files, Media and Programs – that comprise of your website – cost varies depending on what you are looking to achieve<br />Hosting – where all the files, media and programs of your website reside – cost varies on hosting requirements from £9.99 a month<br />Wednesday, June 09, 2010<br />kulkarnisoftware.com<br />4<br />
  5. 5. Types of websites<br />Static<br />Nothing ever changes<br />For every change, you need to contact the web designer<br />Dynamic – CMS or eCommerce<br />You can add or edit pages whenever you want<br />More control<br />Needs more powerful hosting<br />Wednesday, June 09, 2010<br />kulkarnisoftware.com<br />5<br />
  6. 6. Content Management System<br />A CMS is a collection of programs that allow a number of people to create and publish information.<br />Examples:<br />WordPress – Easy to use and Free<br />Expression Engine – Involved and not Free<br />Drupal – Involved and Free<br />Joomla – Involved and Free<br />Wednesday, June 09, 2010<br />kulkarnisoftware.com<br />6<br />
  7. 7. Introduction to WordPress<br />WordPress is a free CMS that can be downloaded from www.wordpress.org<br />WordPress is easy to use<br />WordPress is robust<br />Millions of users around the world<br />The New York Times<br />CNN<br />Fox News<br />Gizmodo<br />About<br />Wednesday, June 09, 2010<br />kulkarnisoftware.com<br />7<br />
  8. 8. Enough talk – Lets see a demo<br />Wednesday, June 09, 2010<br />kulkarnisoftware.com<br />8<br />
  9. 9. WordPress Admin Dashboard<br />Wednesday, June 09, 2010<br />kulkarnisoftware.com<br />9<br />
  10. 10. New Page<br />Wednesday, June 09, 2010<br />kulkarnisoftware.com<br />10<br />
  11. 11. New Page<br />Wednesday, June 09, 2010<br />kulkarnisoftware.com<br />11<br />
  12. 12. Add Post<br />Wednesday, June 09, 2010<br />kulkarnisoftware.com<br />12<br />
  13. 13. Add Post<br />Wednesday, June 09, 2010<br />kulkarnisoftware.com<br />13<br />
  14. 14. Settings – General Settings<br />Wednesday, June 09, 2010<br />kulkarnisoftware.com<br />14<br />
  15. 15. Settings – Writing<br />Wednesday, June 09, 2010<br />kulkarnisoftware.com<br />15<br />
  16. 16. Settings – Reading<br />Wednesday, June 09, 2010<br />kulkarnisoftware.com<br />16<br />
  17. 17. Settings – Permalinks<br />Wednesday, June 09, 2010<br />kulkarnisoftware.com<br />17<br />
  18. 18. Extending WordPress – Plugins<br />Wednesday, June 09, 2010<br />kulkarnisoftware.com<br />18<br />
  19. 19. Plugins – Add New<br />Wednesday, June 09, 2010<br />kulkarnisoftware.com<br />19<br />
  20. 20. Plugins – Add New<br />Wednesday, June 09, 2010<br />kulkarnisoftware.com<br />20<br />
  21. 21. Plugins – Add New<br />Wednesday, June 09, 2010<br />kulkarnisoftware.com<br />21<br />
  22. 22. Plugins – Add New<br />Wednesday, June 09, 2010<br />kulkarnisoftware.com<br />22<br />
  23. 23. Recommended Plugins<br />All In One SEO – Adds SEO features to the site<br />Google XML Sitemap – Makes site searchable<br />Add to any – Share – Makes it easy to share content<br />Wednesday, June 09, 2010<br />kulkarnisoftware.com<br />23<br />
  24. 24. Appearance<br />Wednesday, June 09, 2010<br />kulkarnisoftware.com<br />24<br />
  25. 25. Widgets<br />Wednesday, June 09, 2010<br />kulkarnisoftware.com<br />25<br />
  26. 26. Kulkarni Software – Custom Themes<br />Wednesday, June 09, 2010<br />kulkarnisoftware.com<br />26<br />
  27. 27. Kulkarni Software – Custom Themes<br />Wednesday, June 09, 2010<br />kulkarnisoftware.com<br />27<br />
  28. 28. What next?<br />www.wordpress.org – To download wordpress<br />www.1and1.co.uk – To get a domain name and hosting<br />www.wordpress.org/extend/themes - To search for free themes<br />www.kulkarnisoftware.com/contact.html - For all the above and more <br />Wednesday, June 09, 2010<br />kulkarnisoftware.com<br />28<br />
  29. 29. Summary<br />WordPress is state-of-the-art, free CMS<br />WordPress is Robust<br />WordPress is easy to use<br />WordPress is extendable<br />We can change the look-and-feel and add content<br />Wednesday, June 09, 2010<br />kulkarnisoftware.com<br />29<br />
  30. 30. Where can Kulkarni Software help<br />We provide robust hosting with unlimited bandwidth<br />We already host many WordPress based websites for our clients<br />We can design a Professional Theme for your business<br />We can provide advise and consultancy for your business website<br />Wednesday, June 09, 2010<br />kulkarnisoftware.com<br />30<br />

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