BOSS – Open Hack Day October 9, 2009 Bill Michels Ashim Chhabra
HACK: a four letter word <ul><li>Merriam Webster </li></ul><ul><li>to cut or sever with repeated irregular or  unskillful ...
HACK: a four letter word <ul><li>Merriam Webster </li></ul><ul><li>To cut or sever with repeated irregular or  unskillful ...
HACK: a four letter word <ul><li>Merriam Webster </li></ul><ul><li>To cut or sever with repeated irregular or  unskillful ...
BOSS: (not just) another four letter word <ul><li>A rich set of Search APIs and tools that developers and entrepreneurs ca...
BOSS Background <ul><li>Three players dominate the market, giving users limited choice  </li></ul><ul><li>Becoming a serio...
Why BOSS? <ul><ul><li>Comprehensive </li></ul></ul><ul><ul><li>UNLIMITED Queries </li></ul></ul><ul><ul><li>NO branding at...
Timeline <ul><ul><li>July 2008 –  BOSS API v1 Launch: Web, News, Image, and Spelling </li></ul></ul><ul><ul><li>September ...
BOSS Tools of the Trade <ul><li>API: A powerful yet simple self-service, web services model to access Yahoo’s various inde...
BOSS Example Query <ul><li>http://boss.yahooapis.com/ysearch/web/v1/obama?appid=xyz </li></ul><ul><li>&format=xml </li></u...
BOSS XML Output – title, url, long abstract <ul><li><title>Barack <b>Obama</b> - LinkedIn</title> </li></ul><ul><li><url>h...
BOSS XML Output – Search Monkey data <ul><li>…… .. </li></ul><ul><li><item rel=&quot;vcard:photo media:image&quot; resourc...
BOSS XML Output – Delicious data <ul><li><delicious_saves>32</delicious_saves> </li></ul><ul><li><delicious_toptags> </li>...
BOSS Use Cases <ul><li>BOSS API usage and it’s wide spectrum of use cases </li></ul><ul><ul><li>Traditional search product...
BOSS: People Search
BOSS: Search Semantics
BOSS: An option for your next startup
BOSS: Visual Experiences
BOSS: Comprehensive and Fresh
BOSS: Browser Plug-ins
YSM Sponsored Search Ads for BOSS <ul><ul><li>Available through an approved Yahoo Syndication Partner - DDC </li></ul></ul...
Q/A GET STARTED NOW! BOSS DOCUMENTATION:  http://developer.yahoo.com/search/boss/ READ HANDOUT SHEET for Starter APPID and...
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Open Hack NYC Boss Oct-09-09

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BOSS overview and announcement of Sponsored Search Ads for #openhacknyc event.

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Open Hack NYC Boss Oct-09-09

  1. 1. BOSS – Open Hack Day October 9, 2009 Bill Michels Ashim Chhabra
  2. 2. HACK: a four letter word <ul><li>Merriam Webster </li></ul><ul><li>to cut or sever with repeated irregular or unskillful blows b : to cut or shape by or as if by crude or ruthless strokes </li></ul>
  3. 3. HACK: a four letter word <ul><li>Merriam Webster </li></ul><ul><li>To cut or sever with repeated irregular or unskillful blows b : to cut or shape by or as if by crude or ruthless strokes </li></ul><ul><li>Dictionary.com </li></ul><ul><li>Computers: to devise or modify (a computer program), usually skillfully . </li></ul>
  4. 4. HACK: a four letter word <ul><li>Merriam Webster </li></ul><ul><li>To cut or sever with repeated irregular or unskillful blows b : to cut or shape by or as if by crude or ruthless strokes </li></ul><ul><li>Dictionary.com </li></ul><ul><li>Computers: to devise or modify (a computer program), usually skillfully . </li></ul><ul><li>Urban Dictionary </li></ul><ul><li>To program a computer in a clever , virtuosic , and wizardly manner. </li></ul>
  5. 5. BOSS: (not just) another four letter word <ul><li>A rich set of Search APIs and tools that developers and entrepreneurs can use to build next generation search experiences. </li></ul><ul><li>A four letter word like HACK that captures the same essence, empowerment, and same irresistibly to manipulate technology. </li></ul>
  6. 6. BOSS Background <ul><li>Three players dominate the market, giving users limited choice </li></ul><ul><li>Becoming a serious Search principal requires a massive capital investment and access to top technical talent </li></ul><ul><ul><li>Approximately $300M in cap-ex commitment </li></ul></ul><ul><ul><li>People, knowledge, experience </li></ul></ul><ul><ul><li>Hardware, operations, and infrastructure </li></ul></ul><ul><ul><li>Data, relevance and ranking models </li></ul></ul>
  7. 7. Why BOSS? <ul><ul><li>Comprehensive </li></ul></ul><ul><ul><li>UNLIMITED Queries </li></ul></ul><ul><ul><li>NO branding attribution required </li></ul></ul><ul><ul><li>Rerank/blend results FREELY </li></ul></ul><ul><ul><li>ADVANCED features like Microformat (Searchmonkey) and Delicious data </li></ul></ul><ul><ul><li>RICH Developer Community </li></ul></ul><ul><ul><li>RESULT: Thousands of developers and tens of millions of queries served each day </li></ul></ul>
  8. 8. Timeline <ul><ul><li>July 2008 – BOSS API v1 Launch: Web, News, Image, and Spelling </li></ul></ul><ul><ul><li>September 2008 – BOSS Academic Summit at Y! </li></ul></ul><ul><ul><li>November 2008 – v1.2 - Keyterms </li></ul></ul><ul><ul><li>November 2008 – Tech Crunch on Vertical Lens </li></ul></ul><ul><ul><li>Feb 2009 – v1.3 – Long Abstracts, Site Explorer, Search Monkey </li></ul></ul><ul><ul><li>April 2009 – v1.4 Delicious, Advanced Language, News Features </li></ul></ul><ul><ul><li>Fall 2009 – NYC Hack Day, Yahoo! Sponsored Search Ads </li></ul></ul>
  9. 9. BOSS Tools of the Trade <ul><li>API: A powerful yet simple self-service, web services model to access Yahoo’s various indexes </li></ul><ul><li>User Contributed code libraries exist providing a fast track to get more common tasks complete </li></ul><ul><li>Extensibility and support for YQL </li></ul>
  10. 10. BOSS Example Query <ul><li>http://boss.yahooapis.com/ysearch/web/v1/obama?appid=xyz </li></ul><ul><li>&format=xml </li></ul><ul><li>&sites=linkedin.com </li></ul><ul><li>&view=searchmonkey_feed, </li></ul><ul><li> delicious_saves, delicious_toptags </li></ul><ul><li>&abstract=long </li></ul><ul><li>&count=1 </li></ul>
  11. 11. BOSS XML Output – title, url, long abstract <ul><li><title>Barack <b>Obama</b> - LinkedIn</title> </li></ul><ul><li><url>http://www.linkedin.com/in/barackobama</url> </li></ul><ul><li><abstract>View Barack <b>Obama's</b> professional profile on LinkedIn. LinkedIn is the world's largest business network, helping professionals like Barack <b>Obama</b> discover inside connections to recommended job candidates, industry experts, and business partners. </li></ul><ul><li></abstract> </li></ul>
  12. 12. BOSS XML Output – Search Monkey data <ul><li>…… .. </li></ul><ul><li><item rel=&quot;vcard:photo media:image&quot; resource=&quot;http://media.linkedin.com/mpr/mpr/shrink_80_80/p/2/000/000/0ca/2b9a3fb.jpg&quot;/> </li></ul><ul><li>…… . </li></ul><ul><li><type typeof=&quot;vcard:VCard commerce:Business”><meta property=&quot;vcard:fn” data_quality=&quot;255&quot;> Columbia University in the City of New York</meta><item rel=&quot;vcard:org”> </li></ul><ul><li>…… . </li></ul>
  13. 13. BOSS XML Output – Delicious data <ul><li><delicious_saves>32</delicious_saves> </li></ul><ul><li><delicious_toptags> </li></ul><ul><li><tags> </li></ul><ul><li><tag><name>obama</name><count>14</count></tag> </li></ul><ul><li><tag><name>linkedin</name><count>12</count></tag> </li></ul><ul><li><tag><name>politics</name><count>10</count></tag> </li></ul><ul><li>……… </li></ul>
  14. 14. BOSS Use Cases <ul><li>BOSS API usage and it’s wide spectrum of use cases </li></ul><ul><ul><li>Traditional search products </li></ul></ul><ul><ul><li>Federated search products </li></ul></ul><ul><ul><li>Browsing based experiences </li></ul></ul><ul><ul><li>Semantic based experiences </li></ul></ul><ul><ul><li>Browser plug-ins </li></ul></ul><ul><ul><li>Visual search products </li></ul></ul><ul><ul><li>Social search products </li></ul></ul><ul><ul><li>Research </li></ul></ul>
  15. 15. BOSS: People Search
  16. 16. BOSS: Search Semantics
  17. 17. BOSS: An option for your next startup
  18. 18. BOSS: Visual Experiences
  19. 19. BOSS: Comprehensive and Fresh
  20. 20. BOSS: Browser Plug-ins
  21. 21. YSM Sponsored Search Ads for BOSS <ul><ul><li>Available through an approved Yahoo Syndication Partner - DDC </li></ul></ul><ul><ul><li>Developers must qualify </li></ul></ul><ul><ul><ul><li>Proper implementation of ads </li></ul></ul></ul><ul><ul><li>Contract and Revenue share negotiated with DDC </li></ul></ul><ul><ul><li>DDC provides </li></ul></ul><ul><ul><ul><li>Reporting and payments </li></ul></ul></ul><ul><ul><ul><li>Code for ad feed </li></ul></ul></ul><ul><ul><li>To apply: http://www.ddc.com </li></ul></ul>
  22. 22. Q/A GET STARTED NOW! BOSS DOCUMENTATION: http://developer.yahoo.com/search/boss/ READ HANDOUT SHEET for Starter APPID and instructions

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