Mm.i sec.n.class project.dr.k.c.prakasah.8th aug.2012 (1)

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Mm.i sec.n.class project.dr.k.c.prakasah.8th aug.2012 (1)

  1. 1. Marketing Management.I Sec.N Individual Class Project (Internal Eval. Marks.15) Deadline: 25th September 2012 05.00 pm Faculty: Dr.K.C.PrakashInstructions: 1) If you would like to change the Product/Co. allocated for you, please do so on or before 14th Aug. 2012 (Tuesday), 05.00pm. 2) You should submit the Project Report on or before 25th Sept. 2012 05.00pm. (No color printouts, No spiral binding, need to be stapled carefully, Index is a must, Cover page with your Name, Enrl.No., Seat Number, Course Title, Section, Product/Co. Name, Font: Calibri, Font size: 12) 3) Project Report should include the following: • Should have an Index. • Product History: Should not exceed Two pages. • Identify the major competitors for your product. • Identify the Market leader in your product category and identify the market share of all the major competitors in the industry , including your product. • Comparative study of all the major competitors in the industry on 4/7 Ps scale. • Identify the competitive advantages of all the major competitors in the industry, including your product. • What are the marketing strategies would you like to suggest (on 4/7 Ps level) to the top Managers of your Product, to gain the upper market share.1. 12BSPHH010137 Ankit Jindal 1 Lux International2. 12BSPHH011198 Vishnu Mohan 2 Apple ipad3. 12BSPHH011151 Umang Saraogi 3 IIM Ahemdabad4. 12BSPHH010744 Prerit Kirti Vora 4 Pepsi5. 12BSPHH010666 Osho Krishan 5 Pizza Hut
  2. 2. 6. 12BSPHH010170 Anubhuti Anil 6 Planet M7. 12BSPHH011197 Vishesh Kumar 7 Amul Cheese8. 12BSPHH010413 Jay Kamlesh Shah 8 Samsung Galaxy9. 12BSPHH010610 Neha Ishwar 9 Kellogg’s10. 12BSPHH011081 Sumit Khatri 10 Sunsilk11. Ashutosh Singh Good day Biscuits 12BSPHH010220 11 Chandel12. 12BSPHH010965 Shilpa Pradhan 12 Singapore Airlines1 Close-Up3. 12BSPHH010038 Abinav Mittal 131 Fair& Handsome4. 12BSPHH010089 Aman Goyal 1415. 12BSPHH010046 Aditya Bachhawat 15 Hamam16. 12BSPHH011189 Vinay Gupta 16 Bru1 TCS7. 12BSPHH011062 Srinivas J. Iyer 171 Sunsilk8. 12BSPHH010186 Ariema Singh 1819. 12BSPHH010347 Gaurav Khurana 19 Fiama Di Wills2 Canon0. 12BSPHH010778 Rachit Grover 202 subway1. 12BSPHH011128 Tarunima Malik 2122. 12BSPHH011269 Suraj Prasad Tiwari 22 Garnier23. 12BSPHH010583 Nakul Makhija 23 Nokia
  3. 3. 24. 12BSPHH011106 Swati Ranjan 24 Dairy Milk2 Reebok5. 12BSPHH010740 Preeti Gahlot 272 Dell6. 12BSPHH010827 Rinkesh Gupta 282 Honda Civic7. 12BSPHH010719 Pranav Shekhar 2928. Ambassador (Hindustan 12BSPHH010966 Shinu Chandran 30 Motors)2 Gillette9. 12BSPHH010382 Hemant Verma 3130. 12BSPHH010174 Anurag Agarwal 32 Rexona31. 12BSPHH010587 Namita Dudeja 33 Britannia3 Old Spice2. 12BSPHH010440 Karan Vijay Mehta 3433. 12BSPHH010211 Ashish Aggarwal 35 Pears34. 12BSPHH010492 Kunal Das 36 Pantene3 Swift5. 12BSPHH010955 Shashwat Saini 3736. 12BSPHH010338 Farhad Darvish 38 Vivel37. 12BSPHH010497 Kushagra Tandon 39 Forhans38. 12BSPHH011009 Shubham Srivastava 40 Fanta3 Mr.Clean9. 12BSPHH010444 Karthickeyan N P 4140. 12BSPHH010535 Mayank R Agiwal 42 Swach Water Purifier4 12BSPHH010588 Namokar Jain 43 Bajaj Ninja
  4. 4. 42. 12BSPHH010146 Ankit Rathi 44 Ponds43. 12BSPHH010710 Prachi Sharda 45 McDonald44. 12BSPHH010027 Abhishek Kumar 46 Dove4 Lay’s5. 12BSPHH010595 Navin Poddar 474 Sonata6. 12BSPHH010505 Lisa Pattnaik 484 Tata Indica7. 12BSPHH010686 Parth Chadha 4948. 12BSPHH011127 Tarun Saraswat 50 Sony Ericsson49. 12BSPHH010833 Rishabh Wahi 52 BlackBerry50. 12BSPHH010379 Hasan Ali Gumani 53 Duracell51. 12BSPHH010975 Shivani Shandilya 54 Amul Butter5 Bingo2. 12BSPHH010242 Bakshi Varun Satish 555 Shiv Vedprakash Vaseline3. 12BSPHH010969 56 Yadav54. 12BSPHH010318 Divya Singh 57 Mint-o5 Peter England5. 12BSPHH010536 Mayur Ashok Jain 5856. Saurabh Dominos 12BSPHH010916 59 D.Chowdhury57. 12BSPHH010357 Gitartha Goswami 60 Kitchens of India5 Idea8. 12BSPHH010565 Mohit Kaushik 61
  5. 5. 5 Sunlight9. 12BSPHH010006 Aakash Mittal 6260. 12BSPHH011089 Surabhi Virnave 63 Samsonite61. Mohd Akbar Jalal Rolex 12BSPHH010560 64 Auddin Ali62. 12BSPHH010665 Omkar Kumar 65 Heinz63. 12BSPHH011117 Tania Roy 66 BSNL6 Aashirvaad atta4. 12BSPHH010257 Birendra Kumar Jain 6765. 12BSPHH010849 Rohan Bhimsaria 68 Sprite6 Haldiram’s6. 12BSPHH010620 Niharika Singh 6967. 12BSPHH010196 Arnab Banerjee 70 Pepsodent6 Ashutosh Kartikeya Pureit (home water8. 12BSPHH010219 71 Pandya purifiers)6 Neem9. 12BSPHH010974 Shivani Pendharkar 727 Infosys0. 12BSPHH011040 Somayak Majumdar 7471. 12BSPHH010698 Pikumoni Phukan 75 Rasna7 Titan2. 12BSPHH010498 Kushal Gupta 767 Mazza3. 12BSPHH010874 S Abhishek 777 Top Ramen4. 12BSPHH010639 Nisha Kannan 7875. 12BSPHH010407 Ivjot Singh Bhatia 79 Oral-B
  6. 6. 76. 12BSPHH011254 Sakthi Balan Murugan 82 Panasonic77. 12BSPHH011238 Prabhakar Kumar 83 Microsoft7 Vim8. 12BSPHH010019 Abhinav Puneet 847 Sony Tv9. 12BSPHH011268 Zubair Zahoor 85

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