Indoor cloth dryer group 2

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New product development _IDEO_QFD_KANO

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Indoor cloth dryer group 2

  1. 1. Indoor Cloth Dryer Group-2 Arvind Pillai (Roll No-13126007) Ashish Gupta (Roll No-13126008) Bibhudatta Sahoo (Roll No-13126009) Deepak Joshi (Roll No-13126010) Devashish Nagori (Roll No-13126011) Divakar K (Roll No-13126012) ProductCONCEPT
  2. 2. IDEO’s Product Development Process:
  3. 3. A Case of Existing Market & New Product Focus Area 1. Scope the Project
  4. 4. • Product Definition: Design a stand/hanger for drying cloth which meets the growing demand of people living in apartments having less access to direct sunlight and space constraint. •Market definition: Small families/bachelors (3-4 members) living in apartments or small houses
  5. 5. Existing Products
  6. 6. Current Problems & Market Analysis • High Rise Apartment, no open space for drying cloth
  7. 7. Current Problems Conti… • Aesthetically less appealing • No protection during Rainy season • Difficult to store and move • No provision for drying cloths such as Saree No provision for rain protection Aesthetically less appealing
  8. 8. •Ease of Handling •Fold ability •Light weight •Suitable for all type of clothes (Men/Women/Children) •Movable •Rain protection •Air freshener •Faster Drying •Robust stand •No sharp edges •Aesthetics •Affordable 2. Synthesize: Customer Requirement
  9. 9. 3. Visualize
  10. 10. Validity of Customer Requirement: Voice of Customer • Two Approaches Kano Customer Need Model & Quality Function Deployment
  11. 11. Kano Model Process Analyze & Brainstorm Research Plot & Diagram Strategize •Voice of customer • Online Survey, Personal Experience •Collect and summarize data •Analyze results from data collection •Brainstorm list of features and functionality •Develop Functional and Dysfunctional Questionnaire •Develop Customer Requirement Matrix •Record Questionnaire results in Matrix and Summarize •Plot results on Kano Model •Determine Project selection •Product Development •Service Development •Identify Marketing Strategy
  12. 12. • Site Visit to various cloth drying places at IIT Kanpur Hostels • Telephonic Interview with Ladies in Gurgaon and Chandigarh • Personal experiences and pain areas Research Customer Interview, Site Visit & Personal Experience
  13. 13. •Ease of Handling •Fold ability •Light weight •Suitable for all type of clothes (Men/Women/Children) •Movable •Rain protection •Air freshener •Faster Drying •Robust stand •No sharp edges •Appealing •Affordable Analyze & Brainstorm Features & Functionality
  14. 14. • Online Customer Survey of population living in apartments in metro and Tier 1 cities, with age group between 20-40 years, Male/female. (Total participants – 35) •Our Personal Experience, general feedback from household Functional and Dysfunctional Questionnaire
  15. 15. Survey Questionnaires
  16. 16. Customer Survey Feedback
  17. 17. Functional vs. Dysfunctional Analysis Customer Requirement Dysfuctional 1.StronglyLike 2.Like 3.Neutral 4.dislike 5.Stronglydislike Functional 1. Strongly Like Q A A A O 2. Like R I I I E 3. Neutral R I I I E 4. dislike R I I I E 5. Strongly dislike R R R I Q O = One dimensional or linear features E =Expected features I =Indifferent response R = Reversal (inconsistent features) A =Attractive features Q =Questionable response
  18. 18. S.No. Customer requirement A E O R Q I Total Grade 1 Ease of Handling 16 2 7 25 E 2 Foldability 10 6 5 4 25 A 3 Light weight 11 14 25 E 4 All type of clothes (Men/Women/Children) 2 10 1 12 25 I 5 Movable 15 2 2 6 25 I 6 Rain protection 15 4 6 25 A 7 Air freshner 7 1 2 15 25 I 8 Faster Drying 6 15 4 25 O 9 Robust stand 13 12 25 E 10 No sharp edges 24 1 25 E 11 Appealing 15 6 4 25 A 12 Affordable 20 5 25 E Customer requirement is: O = One dimensional E = I = Indifferent R = A = Attractive Q = Questionable result Expected Reverse Evaluation of Customer Requirements
  19. 19. Plot & Diagram Delighters Attractive Excited Quality Dissatisfier Must Be Expected Quality Satisfier One Dimensional Desired Quality Dissatisfaction Satisfaction Service Performance Service Performance Plot & Diagram
  20. 20. Quality Function Deployment (QFD) • Outputs from Kano Model served as input to QFD to decide Technical specification • Based on QFD & Kano model following are product and technical features need to be focused on: Product Features – Movable, Rain Protection, Air Freshener, Quick Drying, Ease of Handling, Suitable for all types of cloths Technical Requirement: Wheels provision, compact / modular design, rain protection mechanism, Hanger provision Strategize
  21. 21. Idea Pipeline Idea Generation Final Idea
  22. 22. Detachable Umbrella Space to spread cloth Hanger with additional feature Wheels for easy movement Place to dry bigger cloth such as SAREE
  23. 23. Hanger W/ no Rain Protection
  24. 24. Rain Protection Foldable condition
  25. 25. Provision for Drying Saree Saree spread around hinges
  26. 26. Place to dry bigger cloth such as SAREE Retractable Cloth like Saree can be spread around such Hinges
  27. 27. Design for X X : Manufacturing - Modular Design - Product Platform- easy to add new features such as Fan for Drying - Very few joints and hinges X: Assembly: - No need to be assembled inside Factory; Customer can do it due to easy assembly -Quick to assemble and dissemble; Easy to store X: Packaging -Compact Packaging box; Less transportation space is occupied 1.1 x 0.2 x 0.1 Mtr sq.
  28. 28. Packaging Box All parts inside the box in disassembled condition Easy to Transport
  29. 29. Conclusion • Problem Addressed: - Modular in Nature- easy to handle and store - More cloths can be dried in less space - Protection from Rain - Drying arrangement for big cloth such as Sari & Dotti - Aesthetic appealing Process Followed in Design and Development: -IDEO process for Idea generation - Kano Model and QFD for Customer Feedback and Requirement analysis - Design for X – Manufacturing, Assembly, Packaging
  30. 30. Thank You…

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