Image SEO Ranking Tips

4,360 views

Published on

This slide presentation was presented at SLCSEM in Salt Lake City.

I also wrote a supporting post:

http://www.seo.com/blog/image-seo-ranking-tips/

Published in: Technology, Design
  • Be the first to comment

Image SEO Ranking Tips

  1. 1. Image SEORanking Tips
  2. 2. Image Attributes• Image filename• Image location• Image grouping• Image file size• Image alt attribute• Image title• Image caption File name: picture_Mustang_Boss_302_Laguna_Seca_2012.jpg File size: 317kb
  3. 3. Image Ranking Factors• Keywords in filename• Keywords in alt text• Keywords in URL of image• Keywords in content near image• Strength of page(s) containing image• Links• Embeds (republished images)• +1/Shares/Tweets/Embeds• Color & image size• CTR from SERPs• Category & Tags• Speed & consistency of interest
  4. 4. Types of Images• Products• Resources• Statistics• Leaks• Cross promotions• Infographics• Events• Screenshot (demo)
  5. 5. Purpose of Image SEO• Branding• Link attraction• Use of image on the Web (embeds)• Long-tail search results• Off-site marketing• Improve click-thru rates to your site• SERPs real estate
  6. 6. Connect With MeAsh BucklesPresident, SEO.com@ashbuckleshttp://www.seo.com/blog/image-seo-ranking-tips/

×