Actionable Video SEO for Marketers

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This slide presentation was presented at SLCSEM in Salt Lake City.

I also wrote a supporting post:

http://www.seo.com/blog/actionable-video-seo-marketers/

Published in: Business, Technology
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Actionable Video SEO for Marketers

  1. 1. Actionable Video SEO Ash Buckles President, SEO.com
  2. 2. 13 top videos from YouTube
  3. 3. Video Sites
  4. 4. Video Ranking Factors• Keywords in title• Number of views• Number of comments• Category & Tags• +1/Shares/Tweets/Embeds• Favorites• Ratings• Sentiment (Like/Dislike ratio)• Channel views• Number of subscribers• Links• Embeds• Video Sitemap• Channel login activity• Speed & consistency of interest• Quality description (click-thru factor)• Flags
  5. 5. User Intent
  6. 6. Video Search
  7. 7. Types of VideosThings that appear in Universal Search
  8. 8. Related Searches Keyword Research Suggest/Auto Complete Terms YouTube Searches & RelatedKeywords from Social Media Users Industry terms
  9. 9. Types of Videos Product videos
  10. 10. Product Videos Increased sales: 6-30% (ReelSEO - http://www.reelseo.com/video-demos-sales-zappos/)
  11. 11. Product Videos• OraBrush – 45 million views – 175k subscribers – User reviews – As Seen on YouTube
  12. 12. Product Videos• Will It Blend – 185 million views – 449k subscribers – Cross promotion • Ford Fiesta • Justin Bieber • Orabrush
  13. 13. Types of Videos• Events• Interviews• Journalistic storytelling• Screenshot (demo) movies• Tutorials
  14. 14. Purpose of Video Marketing SERPs real estate
  15. 15. Purpose of Video Marketing• Audience loyalty• Campaign promotions• Announcements• Content curation• Advertising
  16. 16. Video Advertising
  17. 17. Video Advertising• $5B in digital video advertising by 2016 (Forrester)• Video advertising isn’t just for your online videos anymore – Google TV – Apple TV• Online video ad networks – Tremor Video – YuMe – Adap.tv
  18. 18. Video Advertising
  19. 19. Video Tips• Accelerate views – Buy views (advertising) – Incentives views, shares, comments, etc. – Share with established audience • Email • Social media • Cross promotion
  20. 20. Ash BucklesPresident, SEO.comash@seo.com@ashbuckles

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