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CAFÉ COFFEE DAY
ASHA PRIYA GOUD
GITAM INSTITUTE OF MANAGEMENT
GITAM UNIVERSITY
To Make India Coffee Hub
LAVAZAA
Coffee consumption in India
(2000 - 2012)
Calendar Year Quantity (in MT)
2001 64000
2002 68000
2003 70000
2004 75000
2005 ...
Export of coffee from India
Destination
Quantity
(In MT)
% to Total
Unit Value
Rs/ Tonne
ITALY 50802 25.85 108431
RUSSIAN
...
LAVAZZAITALY’S FAVOURITE COFFEE
 THE LAVAZZA STORY
Spreading the aroma and quality of Italian espresso
around the world h...
Today, Lavazza is the leader when it comes to quality
and is the symbol of Italian espresso representing so
the Italian id...
Range Of Product And Services
 At The workplace
Espresso Point - Lavazza's compact and
elegantly styled coffee brewing sy...
 Foodservices Outlets
Lavazza BLUE - Best Lavazza
Ultimate Espresso- is the formula
behind an exclusive system
composed o...
 Coffee Shop
The IL CAFFE DI ROMA brand,
acquired in 1999, the Lavazza
chain has more than 80 direct
coffee shops in the ...
This is Lavazza’s new concept store,
to develop its local presence. The
objective of Espression is to offer
customers 100%...
Lavazza enters the Indian market in
2007 by acquiring the Barista Coffee
Shop chain.
The chain is a major player in the
pr...
SWOT ANALYSIS
SWOT analysis is a strategic planning method
used to evaluate
the Strengths, Weaknesses, Opportunities,
and ...
Strengths of Lavazza
 LaVazza is a very profitable
organization, earning net revenues
exceeding €1 billion, up 12.3 perce...
 LaVazza has always focused heavily on
human, environmental and cultural
assets. The company is a respected
employer that...
Weaknesses of Lavazza
 LaVazza has a reputation for new
product innovation and creativity.
However, they remain vulnerabl...
 LaVazza need to look for a
portfolio of countries, in order
to spread business risk and to
commence production in india.
Opportunities
 LaVazza has the opportunity to expand its global
operations. New markets for
coffee such as India and the
...
LaVazza has the opportunity of
easily Availability of raw material
for Coffee production. As India is
one of the nation w...
 Taste and Preference : Who
knows if the market for coffee
will grow and stay in favour
with customers,or whether
another...
 Emergence of Substitute
product by different
competitors
• Café Coffee Day
• Costa Coffee
• Qwiky’s Coffee
• Café Pascuc...
A lot can happen over coffee...
 ABCTCL (Amalgamated Bean
Coffee Treading Company Ltd. )
 First Café coffee day in
Banga...
Decision on Promotional Aspects
 Marketing Benchmarking
Its essentially comparing one or a number of company's
marketing ...
 Maintaining highly rated Taste &
Quality of products:
Café Coffee Day got a high rating in the market
survey, for the Ta...
 Competitive Strategy Options
It analyze a company's competitive
position in comparison to the offerings
of competitors j...
Demand Expectancy
Most of the daily consumption is at home. During 2005
about 24% also consumed it away from home. This is...
 Coffee Consumption
According to London-based International Coffee
Organisation (ICO) that India will double its consumpt...
Statewise volume Consumption
(Urban+Rural)
2003 2005
2003
(Share)
2005
share
T.N 22692 23000 0.35 0.34
Karnataka 17505 190...
CAFE COFFEE DAY
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CAFE COFFEE DAY

  1. 1. CAFÉ COFFEE DAY ASHA PRIYA GOUD GITAM INSTITUTE OF MANAGEMENT GITAM UNIVERSITY
  2. 2. To Make India Coffee Hub LAVAZAA
  3. 3. Coffee consumption in India (2000 - 2012) Calendar Year Quantity (in MT) 2001 64000 2002 68000 2003 70000 2004 75000 2005 80200 2006 85000 2007 90000 2008 94,400
  4. 4. Export of coffee from India Destination Quantity (In MT) % to Total Unit Value Rs/ Tonne ITALY 50802 25.85 108431 RUSSIAN FEDERATION 16123 8.20 122337 GERMANY 14649 7.45 123290 BELGIUM 9673 4.92 105832 SPAIN 8556 4.35 97231
  5. 5. LAVAZZAITALY’S FAVOURITE COFFEE  THE LAVAZZA STORY Spreading the aroma and quality of Italian espresso around the world has always been lavazza’s main aim. Since the early 1900's, when Luigi Lavazza first invented the concept of the blend, the art of mixing coffee of different origins to obtain a harmonious and tasty product. Today Lavazza is the leader when it comes to quality and is the symbol of Italian espresso and Italian identity worldwide.
  6. 6. Today, Lavazza is the leader when it comes to quality and is the symbol of Italian espresso representing so the Italian identity worldwide. Its success has been underpinned by constant research and attention to market need. Today Lavazza coffee is available in international markets  WORLDWIDE  THE TRADITION OF QUALITY When we talk about Lavazza, we're talking about quality, For lavazza quality is not 'controlled' but 'developed' through a strict system of procedures overseeing the selection of the beans, proper roasting, assembling the right blends and putting our products into quality packaging material meant to last.
  7. 7. Range Of Product And Services  At The workplace Espresso Point - Lavazza's compact and elegantly styled coffee brewing system.  At Home LAVAZZA ORO is a selection of extraordinarily sweet, 100% fine Arabica coffees. An intense, aromatic blend for true coffee connoisseurs. And LAVAZZA QUALITÀ ROSSA unites the taste of the finest Arabica coffees with the body of the best Robusta coffees
  8. 8.  Foodservices Outlets Lavazza BLUE - Best Lavazza Ultimate Espresso- is the formula behind an exclusive system composed of a machine and quick and easy - to - use capsules, which time after time will reward you with the pleasure of a professionally prepared espresso.
  9. 9.  Coffee Shop The IL CAFFE DI ROMA brand, acquired in 1999, the Lavazza chain has more than 80 direct coffee shops in the Iberian Peninsula, Italy, France, Singapore and the United Arab Emirates.
  10. 10. This is Lavazza’s new concept store, to develop its local presence. The objective of Espression is to offer customers 100% Lavazza shops, the product of a marketing idea conceived and developed by the company.
  11. 11. Lavazza enters the Indian market in 2007 by acquiring the Barista Coffee Shop chain. The chain is a major player in the premium sector of the Indian sub- continent, with 150 cafés in Asia, of which 132 are in India alone.
  12. 12. SWOT ANALYSIS SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective. It is a scan of the internal and external environment is an important part of the strategic planning process
  13. 13. Strengths of Lavazza  LaVazza is a very profitable organization, earning net revenues exceeding €1 billion, up 12.3 percent compared to the previous year in 2007.  LaVazza’s global coffee brand built upon a reputation for fine products and services.
  14. 14.  LaVazza has always focused heavily on human, environmental and cultural assets. The company is a respected employer that values its workforce.  LaVazza has Strong Worldwide Presence.
  15. 15. Weaknesses of Lavazza  LaVazza has a reputation for new product innovation and creativity. However, they remain vulnerable to the possibility that their innovation may falter over time.
  16. 16.  LaVazza need to look for a portfolio of countries, in order to spread business risk and to commence production in india.
  17. 17. Opportunities  LaVazza has the opportunity to expand its global operations. New markets for coffee such as India and the Asian nation are beginning to emerge.
  18. 18. LaVazza has the opportunity of easily Availability of raw material for Coffee production. As India is one of the nation who export coffee to worldwide.
  19. 19.  Taste and Preference : Who knows if the market for coffee will grow and stay in favour with customers,or whether another type of beverage or leisure activity will replace coffee in the future? Threats
  20. 20.  Emergence of Substitute product by different competitors • Café Coffee Day • Costa Coffee • Qwiky’s Coffee • Café Pascucci
  21. 21. A lot can happen over coffee...  ABCTCL (Amalgamated Bean Coffee Treading Company Ltd. )  First Café coffee day in Bangalore (1996) on Brigade road  5000 Acers of coffee Estate (2nd Largest in Asia )  ISO-9002 Certified co.
  22. 22. Decision on Promotional Aspects  Marketing Benchmarking Its essentially comparing one or a number of company's marketing activities to those of another part of the business, a competitor or a business that operates in another industry.  Youth Orientation : The Café Coffee Day brand is, and always has been, extremely youth- oriented. With proper holding a country where over 40% of the population is under the age of 20, there is huge potential for Café Coffee Day to become one of the country’s largest youth brands.
  23. 23.  Maintaining highly rated Taste & Quality of products: Café Coffee Day got a high rating in the market survey, for the Taste & Quality of their products. If they still work and maintain on this aspect , there is huge potential for them to attract customers, just based on the taste and quality of products.
  24. 24.  Competitive Strategy Options It analyze a company's competitive position in comparison to the offerings of competitors just like Café coffee day has entered into a card acceptance partnership with American Express(AXP), to provide enhanced value and convenience to their mutual customers.
  25. 25. Demand Expectancy Most of the daily consumption is at home. During 2005 about 24% also consumed it away from home. This is a marginal increase of 2% over the previous estimate of 22%. Consumption of coffee away from home is mainly at restaurants(45%) and hot teashops (40%). Cafes and vending machines are more visible now in the out-of-home segment. And large variety of lavazza’s product cover every segment in this respect.  Places of consumption
  26. 26.  Coffee Consumption According to London-based International Coffee Organisation (ICO) that India will double its consumption levels in the next ten years. GDP Growth Rate Of Youth The GDP growth rate is about 9% for the youth population and that too, a well earning youth population.
  27. 27. Statewise volume Consumption (Urban+Rural) 2003 2005 2003 (Share) 2005 share T.N 22692 23000 0.35 0.34 Karnataka 17505 19000 0.27 0.30 AP 12967 13000 0.20 0.20 Kerala 11670 12000 0.18 0.16 South 64834 67000 0.92 0.95 Non-South 5466 16200 0.08 0.20 Total 70300 83200 AP 20% Kerala 18% TN 35% Karnataka 27% AP 20% Kerala 16% TN 34% Karnataka 30%

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