A Presentation by Tony Emerson.
1. Basics of local SEO - introductory local search information such as simple definitions and recent data that shows it is becoming more important than ever.
2. Creating a Listing - what’s different about Google, Yahoo, and Bing? Yahoo actually charges you to add photos, whereas Google has the new tags feature. Also, how to create a KML file and geositemap using geositemapgenerator.com.
3. Local Search Rankings Factors - what aspects of your listing, your website, and everywhere else are affecting rankings? Much of this data is from David Mihm’s 2009 study, but our findings for clients of Apogee Results are included.
4. What’s new in Google Places - a list of some of the more pertinent new features of Google Places, releases last week.