Local SEO: Keep Austin Searchable

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A Presentation by Tony Emerson.

1. Basics of local SEO - introductory local search information such as simple definitions and recent data that shows it is becoming more important than ever.
2. Creating a Listing - what’s different about Google, Yahoo, and Bing? Yahoo actually charges you to add photos, whereas Google has the new tags feature. Also, how to create a KML file and geositemap using geositemapgenerator.com.
3. Local Search Rankings Factors - what aspects of your listing, your website, and everywhere else are affecting rankings? Much of this data is from David Mihm’s 2009 study, but our findings for clients of Apogee Results are included.
4. What’s new in Google Places - a list of some of the more pertinent new features of Google Places, releases last week.

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  • Laura,thank you, for posting the slides. I misses the presentation and this really helps. Thank you Tony for sharing such helpful SEO techniques, so clearly. We'll be encouraging our website clients to use local SEO as part of their marketing strategies
    H. Sandra Chevalier-Batik
    Pleiades Publishing Services
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  • can’t submit videosvalidates automatically (no postcards or phone calls)
  • like Google, Bing allows 10 pictures for free. Unlike Google, it doesn’t offer video.
  • factors that aren’t in your listing and aren’t on your website.1. citations are references that include business name, address, and phone number, but do not necessarily include links back to the site. these count more than the most local links that don’t have business name and address. the association of a third-party page listing your name and address is hugely important for Google’s trust in your listing.
  • factors that aren’t in your listing and aren’t on your website.
  • Local SEO: Keep Austin Searchable

    1. 1. l o c a l s e o<br />keep austin<br />searchable<br />a p r e s e n t a t i o n<br />b y t o n y e m e r s o n<br />o f a p o g e e r e s u l t s<br />
    2. 2. section<br />one<br />b a s i c s o f l o c a l s e o<br />
    3. 3. what islocal search?<br />a function of Google, Yahoo, Bing (as well as other search engines and sites) that help users findthings nearby.<br />
    4. 4. what islocal seo?<br />here<br />Local SEO is the application of SEO principals to local search. The purpose is to improve your position in searches with local intent.<br />not here<br />
    5. 5. why islocal seo important?<br />Local search is increasingly popular<br />Local searchers aremore likely to purchase<br />There’s not enough room in the SERPs for all of us<br />
    6. 6. section<br />two<br />c r e a t i n g a l i s t i n g<br />
    7. 7. creating a listing<br />google<br />http://google.com/places (need Google account) <br />has the most fields<br />five category fields<br />custom categories<br />custom “additional details” fields<br />validate via mail or phone<br />
    8. 8. creating a listing<br />yahoo<br />http://listings.local.yahoo.com(need Yahoo account) <br />custom fields for brand names carried, products/services offered, professional associations, specials<br />primary/secondary, master/subcategory selection<br />allows for separate toll-free number<br />upgrade to enhanced: tagline, photos, business desc. ($9.95/mo.)<br />
    9. 9. creatinga listing<br />bing<br />http://ssl.bing.com/listings/ListingCenter.aspx(need Windows Live ID)<br />allows for separate toll-free number<br />URL not required<br />allows six deep links<br />fields for tagline, business description, brands carried, specialties, and affiliations<br />six pre-determined categories (prioritized list)<br />
    10. 10. creating a<br />geo sitemap<br />geositemapgenerator.com<br />fill in location and site details<br />download .kml and .xml files to post to web server<br />submit geo sitemap to google webmaster tools<br />
    11. 11. section<br />three<br />l o c a l r a n k i n g s f a c t o r s<br />
    12. 12. on your<br />listing<br />be close<br />fill out everything<br />reviews matter (ratings don’t?)<br />keywords in title & categories<br />description<br />unique phone number + local area code<br />
    13. 13. on your<br />website<br />full address(es) and maps<br />unique page for each location<br />local area code<br />geo in title tag<br />geo and/or keyword in url<br />traditional factors (pagerank)<br />kml, hCard<br />
    14. 14. Citysearch.com<br />Superpages.com<br />Insiderpages.com<br />Merchantcircle.com<br />Yelp.com<br />Yellowpages.com<br />Brownbook.com<br />Local.botw.org<br />web<br />onthe<br />citations (non-link references)<br />local links<br />local authority sites<br />off-listing reviews<br />sign up everywhere<br />find citations from the winners<br />
    15. 15. section<br />four<br />t h e n e w g o o g l e p l a c e s<br />
    16. 16. favorite places<br />awarded to the most popular local businesses based on clicks, driving directions, and other actions<br />get additional traffic from google, encourage review<br />austin is one of the test markets<br />to apply: http://www.google.com/help/maps/favoriteplaces/business/index.html<br />
    17. 17. service areas<br />only for delivery, home service, etc.<br />may be possible to game this system, but it’s recommended only for businesses that serve customers at their homes or offices<br />can now omit business address<br />can set service area by distance from a center point or on a zip-by-zip or city-by-city basis<br />
    18. 18. tags<br />a new way to pay google ($15/mo.)<br />seems to have an effect on local search, at least with reviving merged listings<br />choose to highlight directions, your Google Places coupon, photos, videos, or your website<br />website link: followed but redirected<br />
    19. 19. in summation<br />with mobile explosion, local seois morepopular – and driving more sales – than ever<br />keep rankings factors in mind when creating listings, but don’t go so far as to be spammy<br />sign up everywhere and fill out everything: get listed in google, yahoo, bing, and every local site/blog/directory imaginable<br />watch competition for citations opportunities<br />rankings factors and paid programs are still changing<br />
    20. 20. @apogeeresults<br />www.apogeeresults.com<br />info@apogeeresults.com<br />@asemerson<br />anthony.emerson@apogeeresults.com<br />

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