Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
SEO BASICS Internet Marketers #SEOmkt3730 Done By:  Evan Clough  Ashley Sellers Erik Wilson Stephen Glover
OUTLINE   <ul><ul><li>Introduction of SEO  </li></ul></ul><ul><ul><li>SEO History </li></ul></ul><ul><ul><li>Tour of SEO &...
Search Engine Optimization (SEO) <ul><ul><li>SEO  </li></ul></ul><ul><ul><li>Techniques  </li></ul></ul>
SEO History <ul><li>1990 </li></ul><ul><ul><li>1990 December - WWW Server Prototype </li></ul></ul><ul><ul><li>Archie </li...
1990's <ul><ul><li>Early SEO </li></ul></ul><ul><ul><li>World Wide Web </li></ul></ul><ul><ul><li>On-Page Factors </li></u...
Mid-1990's  Abuse & Ranking Manipulation <ul><ul><li>Highly Ranked = Value </li></ul></ul><ul><ul><li>Keyword Density </li...
1998 <ul><ul><li>BackRub </li></ul></ul><ul><ul><li>Stanford  </li></ul></ul><ul><ul><li>Google  </li></ul></ul><ul><ul><u...
PageRank 
2004 <ul><ul><li>Rankings </li></ul></ul><ul><ul><li>Leading Search Engines  </li></ul></ul><ul><ul><ul><li>Google </li></...
2005-2008 <ul><li>            2005 </li></ul><ul><ul><li>Personalized Search </li></ul></ul><ul><ul><li>Logged in </li></u...
2009 <ul><ul><li>History </li></ul></ul><ul><ul><li>Real-time-search </li></ul></ul>
SEO: Where to begin??? <ul><ul><li>WHO? </li></ul></ul><ul><li>  </li></ul><ul><ul><li>WHAT? </li></ul></ul><ul><li>  </li...
    Your Footprint <ul><ul><li>Your digital &quot;footprint&quot; </li></ul></ul><ul><ul><ul><li>Online Community </li></u...
<ul><ul><li>Won't happen overnight </li></ul></ul><ul><ul><li>How often do you contribute? </li></ul></ul><ul><ul><li>Who ...
Keywords <ul><ul><li>What will somebody type into an engine? </li></ul></ul><ul><ul><ul><li>Simple </li></ul></ul></ul><ul...
Content <ul><ul><li>How &quot;good&quot; is your content? </li></ul></ul><ul><ul><ul><li>Images </li></ul></ul></ul><ul><u...
Example Blog 
<ul><li>SEO Success Stories </li></ul><ul><li>  Case Study </li></ul><ul><li>  </li></ul><ul><ul><li>Everlasting Memories ...
<ul><li>  SEO Success Stories </li></ul><ul><li>  </li></ul><ul><ul><li>Swimwear Boutique  </li></ul></ul><ul><ul><ul><li>...
  Next with SEO Smart Phones
  Conclusions  <ul><ul><li>What it is </li></ul></ul><ul><ul><li>This history </li></ul></ul><ul><ul><li>How to SEO your p...
Questions?? Thank You   #Mkt3730
 
Upcoming SlideShare
Loading in …5
×

Internet marketers

386 views

Published on

  • Be the first to comment

  • Be the first to like this

Internet marketers

  1. 1. SEO BASICS Internet Marketers #SEOmkt3730 Done By:  Evan Clough  Ashley Sellers Erik Wilson Stephen Glover
  2. 2. OUTLINE   <ul><ul><li>Introduction of SEO  </li></ul></ul><ul><ul><li>SEO History </li></ul></ul><ul><ul><li>Tour of SEO &quot;How To&quot;  </li></ul></ul><ul><ul><li>Examples of how to make your sites SEO friendly (Best practices- Case Study ) </li></ul></ul><ul><ul><li>What's Next?  </li></ul></ul><ul><ul><li>Conclusions & Questions </li></ul></ul>
  3. 3. Search Engine Optimization (SEO) <ul><ul><li>SEO  </li></ul></ul><ul><ul><li>Techniques  </li></ul></ul>
  4. 4. SEO History <ul><li>1990 </li></ul><ul><ul><li>1990 December - WWW Server Prototype </li></ul></ul><ul><ul><li>Archie </li></ul></ul><ul><li>1991 </li></ul><ul><ul><li>1991 April - Gopher </li></ul></ul><ul><ul><li>1991 April - WAIS publisher fed search engine </li></ul></ul><ul><ul><li>1991 May - WWW Server Production </li></ul></ul><ul><li>1992 </li></ul><ul><ul><li>1992 July - Lynx Web Browser </li></ul></ul><ul><ul><li>1992 December – Veronica </li></ul></ul><ul><li>  1 993 </li></ul><ul><ul><li>1993 February - Architext </li></ul></ul><ul><ul><li>1993 March - First email message sent by Bill Clinton </li></ul></ul><ul><ul><li>1993 March - Jughead </li></ul></ul><ul><ul><li>1993 June - WWW Wanderer </li></ul></ul><ul><ul><li>1993 August - Mosaic Web Browser </li></ul></ul><ul><ul><li>1993 November - Aliweb </li></ul></ul><ul><ul><li>1993 December - WWW Worm </li></ul></ul><ul><ul><li>1993 December - JumpStation </li></ul></ul><ul><ul><li>1993 December - RBSE </li></ul></ul><ul><li>  </li></ul><ul><li>1994 </li></ul><ul><ul><li>1994 April - WebCrawler </li></ul></ul><ul><ul><li>1994 April - Yahoo! </li></ul></ul><ul><ul><li>1994 July - Lycos </li></ul></ul><ul><ul><li>1994 December - First W3C meeting at MIT </li></ul></ul><ul><li>1995 </li></ul><ul><ul><li>1995 February - Infoseek </li></ul></ul><ul><ul><li>1995 May - SavvySearch </li></ul></ul><ul><ul><li>1995 June - MetaCrawler </li></ul></ul><ul><ul><li>1995 August - DejaNews </li></ul></ul><ul><ul><li>1995 August - Magellan </li></ul></ul><ul><ul><li>1995 September - Inktomi </li></ul></ul><ul><ul><li>1995 October - Excite </li></ul></ul><ul><ul><li>1995 December – AltaVista </li></ul></ul><ul><li>1996 </li></ul><ul><ul><li>1996 January - BackRub </li></ul></ul><ul><ul><li>1996 April - Alexa </li></ul></ul><ul><ul><li>1996 May - HotBot </li></ul></ul><ul><ul><li>1996 June - Archive.org </li></ul></ul><ul><ul><li>1996 October - LookSmart </li></ul></ul><ul><ul><li>Dogpile </li></ul></ul><ul><ul><li>Mamma </li></ul></ul><ul><li>1997 </li></ul><ul><ul><li>1997 February - The Mining Company </li></ul></ul><ul><ul><li>1997 April - AskJeeves </li></ul></ul><ul><ul><li>1997 July - FAST Search </li></ul></ul><ul><ul><li>1997 August - Northern Light </li></ul></ul><ul><ul><li>GoTo </li></ul></ul><ul><li>1998 </li></ul><ul><ul><li>1998 April - Direct Hit </li></ul></ul><ul><ul><li>1998 May - Yahoo! Web Search powered by Inktomi </li></ul></ul><ul><ul><li>1998 June - ODP/DMOZ </li></ul></ul><ul><ul><li>1998 September - MSN Search </li></ul></ul><ul><ul><li>1998 September - Google </li></ul></ul><ul><ul><li>1998 October - Lycos acquires HotBot </li></ul></ul><ul><ul><li>GoTo acquires WWW Worm </li></ul></ul><ul><li>1999 </li></ul><ul><ul><li>1999 January - At Home acquires Excite </li></ul></ul><ul><ul><li>1999 February - GO Network </li></ul></ul><ul><ul><li>1999 June - CMGI acquires AltaVista </li></ul></ul><ul><ul><li>1999 July - Disney acquires Infoseek </li></ul></ul><ul><ul><li>1999 August - AlltheWeb </li></ul></ul><ul><ul><li>1999 September - FindWhat </li></ul></ul><ul><ul><li>1999 November - NBCi/Snap </li></ul></ul><ul><ul><li>About.com </li></ul></ul>
  5. 5. 1990's <ul><ul><li>Early SEO </li></ul></ul><ul><ul><li>World Wide Web </li></ul></ul><ul><ul><li>On-Page Factors </li></ul></ul><ul><ul><ul><li>Descriptive file names </li></ul></ul></ul><ul><ul><ul><li>Page titles  </li></ul></ul></ul><ul><ul><ul><li>Meta descriptions. </li></ul></ul></ul><ul><ul><li>SEO Term </li></ul></ul><ul><ul><ul><li>John Audette </li></ul></ul></ul><ul><ul><ul><li>Bruce Clay </li></ul></ul></ul>
  6. 6. Mid-1990's  Abuse & Ranking Manipulation <ul><ul><li>Highly Ranked = Value </li></ul></ul><ul><ul><li>Keyword Density </li></ul></ul><ul><ul><li>Keyword Stuffing </li></ul></ul>
  7. 7. 1998 <ul><ul><li>BackRub </li></ul></ul><ul><ul><li>Stanford  </li></ul></ul><ul><ul><li>Google  </li></ul></ul><ul><ul><ul><li>Off-page factors  </li></ul></ul></ul><ul><ul><ul><li>On-page factors </li></ul></ul></ul>Sergey Brin & Larry Page
  8. 8. PageRank 
  9. 9. 2004 <ul><ul><li>Rankings </li></ul></ul><ul><ul><li>Leading Search Engines  </li></ul></ul><ul><ul><ul><li>Google </li></ul></ul></ul><ul><ul><ul><li>Bing </li></ul></ul></ul><ul><ul><ul><li>Yahoo </li></ul></ul></ul><ul><ul><li>Published </li></ul></ul><ul><ul><ul><li>Rand Fishkin </li></ul></ul></ul><ul><ul><ul><li>Barry Schwartz </li></ul></ul></ul><ul><ul><ul><li>Aaron Wall </li></ul></ul></ul><ul><ul><ul><li>Jill Whalen </li></ul></ul></ul>
  10. 10. 2005-2008 <ul><li>           2005 </li></ul><ul><ul><li>Personalized Search </li></ul></ul><ul><ul><li>Logged in </li></ul></ul><ul><li>         2007 </li></ul><ul><ul><li>Campaign  </li></ul></ul><ul><ul><li>Nofollow    </li></ul></ul><ul><li>       2008 </li></ul><ul><ul><li>&quot;Ranking is Dead&quot; - Bruce Clay </li></ul></ul><ul><li>  </li></ul>
  11. 11. 2009 <ul><ul><li>History </li></ul></ul><ul><ul><li>Real-time-search </li></ul></ul>
  12. 12. SEO: Where to begin??? <ul><ul><li>WHO? </li></ul></ul><ul><li>  </li></ul><ul><ul><li>WHAT? </li></ul></ul><ul><li>  </li></ul><ul><ul><li>WHERE? </li></ul></ul><ul><li>  </li></ul><ul><ul><li>HOW? </li></ul></ul><ul><li>  </li></ul><ul><ul><li>PLAN AHEAD! </li></ul></ul>
  13. 13.    Your Footprint <ul><ul><li>Your digital &quot;footprint&quot; </li></ul></ul><ul><ul><ul><li>Online Community </li></ul></ul></ul><ul><ul><ul><li>Social Media Platforms  </li></ul></ul></ul><ul><li>  </li></ul><ul><ul><li>Backlinks </li></ul></ul>
  14. 14. <ul><ul><li>Won't happen overnight </li></ul></ul><ul><ul><li>How often do you contribute? </li></ul></ul><ul><ul><li>Who is reading your material? </li></ul></ul><ul><ul><li>Why should somebody subscribe to your page? </li></ul></ul>SEO
  15. 15. Keywords <ul><ul><li>What will somebody type into an engine? </li></ul></ul><ul><ul><ul><li>Simple </li></ul></ul></ul><ul><ul><ul><li>Unique  </li></ul></ul></ul><ul><ul><ul><li>Relevant </li></ul></ul></ul>
  16. 16. Content <ul><ul><li>How &quot;good&quot; is your content? </li></ul></ul><ul><ul><ul><li>Images </li></ul></ul></ul><ul><ul><ul><li>Links </li></ul></ul></ul><ul><ul><ul><li>Videos </li></ul></ul></ul><ul><ul><ul><li>Backlinks? </li></ul></ul></ul><ul><li>  </li></ul><ul><ul><li>BE UNIQUE! </li></ul></ul>
  17. 17. Example Blog 
  18. 18. <ul><li>SEO Success Stories </li></ul><ul><li>  Case Study </li></ul><ul><li>  </li></ul><ul><ul><li>Everlasting Memories  </li></ul></ul><ul><ul><li>SEO techniques used: </li></ul></ul><ul><ul><ul><li>On Page Optimization </li></ul></ul></ul><ul><ul><ul><li>Off Page Optimization </li></ul></ul></ul><ul><ul><li>Within 6 months   </li></ul></ul>
  19. 19. <ul><li>  SEO Success Stories </li></ul><ul><li>  </li></ul><ul><ul><li>Swimwear Boutique  </li></ul></ul><ul><ul><ul><li>Stategies Used </li></ul></ul></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><ul><li>  Lanier Handcrafted Pens </li></ul></ul><ul><ul><ul><li>Strategies Used </li></ul></ul></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><ul><li>Bottom Line- SEO works and will get your business noticed! </li></ul></ul>
  20. 20.   Next with SEO Smart Phones
  21. 21.   Conclusions  <ul><ul><li>What it is </li></ul></ul><ul><ul><li>This history </li></ul></ul><ul><ul><li>How to SEO your page </li></ul></ul><ul><ul><li>Success Stories  </li></ul></ul><ul><ul><li>What is next to come  </li></ul></ul><ul><li>  </li></ul>
  22. 22. Questions?? Thank You   #Mkt3730

×