“‘Social media’ is an umbrella term that
defines the various activities that integrate
technology, social interaction, and the
construction of words, pictures, video and
Social media is people having
The conversations are powered by...
Video sharing sites
(... just to name a few)
“Everybody’s doing it.”
Facebook has more than 1 billion users
The average number of tweets per day is 3,000,000
65,000 new You Tube videos per day
57% of active online users have joined a social network
55% have uploaded photos
“It’s a fundamental shift in the way
The old communication model was a monologue.
The new communication model is a dialogue.
“People care more about how
their social graph ranks products
and services than how Google
78% of people trust the recommendations of other consumers.
14% of people trust advertisements.
Social networking sites facilitate word of mouth marketing.
“We no longer search for the news,
the news finds us.”
News media becomes more pull than push.
People select the news and information they want from aggregators.
“It’s a people driven economy.”
The new marketing model is about listening first and selling second
Millennials/Gen Y will outnumber Baby Boomers by 2010
They already yield $350 billion/year in direct spending power
“In the future, products and services will find us through social