Marketing Conferences That Work using social media

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What I've learned about marketing my book and Conferences That Work via social media.
Presentation given at Brooks Memorial Library on May 13, 2010.

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Marketing Conferences That Work using social media

  1. 1. One man’s descent into a world of blogs, Twitter, and social networking sites in the pursuit of publicity for his book.
  2. 2. <ul><li>The story </li></ul><ul><li>What I’ve learned </li></ul><ul><li>Questions & discussion </li></ul>
  3. 3. How I did get here?
  4. 5. Initial marketing <ul><li>Email </li></ul><ul><li>Review copies </li></ul><ul><li>Research </li></ul><ul><ul><li>Google </li></ul></ul><ul><ul><li>Google Alerts </li></ul></ul>
  5. 7. Event Camp 2010 in NYC
  6. 8. Twitter basics <ul><li>A web service, available from any web browser or Twitter client </li></ul><ul><li>Like texting, but everything's public </li></ul><ul><li>140 character limit for tweets </li></ul><ul><li>Following </li></ul><ul><li>Private messages (DM) </li></ul><ul><li>Hash tags (e.g. #eventprofs) </li></ul>
  7. 11. Marketing with SM <ul><li>At this point, a question: </li></ul><ul><li>“What is the most important question you have / one thing you’d like to learn more about or discuss?” </li></ul><ul><li>Write your answer on a Post-it® note and pass to Annamarie. </li></ul>
  8. 12. What I’ve learned
  9. 15. <ul><li>may give you all you need... </li></ul><ul><li>…but will probably teach you more </li></ul>Research
  10. 16. <ul><li>Facebook is for people you knew. </li></ul><ul><li>LinkedIn is for people you know. </li></ul><ul><li>Twitter is for people you want to get to know. </li></ul>
  11. 17. Statistics <ul><li>LinkedIn </li></ul>Twitter
  12. 18. Questions and Discussion
  13. 19. Credits <ul><li>Thanks for EventCamp image by Sophia Negron Photography and CC licensed content from flickr users brooksmemorial, curtis.kennington, evergreenkamal, joanna8555, lorenjavier, marcobellucci, paraflyer, pigliapost, sectionz, technotheory ! </li></ul>

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