Persuasion Key 11.3.09

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  • Persuasion Key 11.3.09

    1. 1. Speaking To Persuade
    2. 2. Persuasion
    3. 3. Persuasion • The process of creating, reinforcing, or changing people's beliefs or actions.
    4. 4. Degrees of Persuasion
    5. 5. Degrees of Persuasion Strongly Moderately Slightly Slightly Moderately Strongly Opposed Opposed Opposed in Favor in Favor in Favor
    6. 6. Degrees of Persuasion Strongly Moderately Slightly Slightly Moderately Strongly Opposed Opposed Opposed in Favor in Favor in Favor • Persuasion involves any movement by a listener from left to right
    7. 7. Mental Dialogue with the Audience
    8. 8. Mental Dialogue with the Audience • The mental give and take between speaker and listener during a persuasive speech.
    9. 9. Types of Persuasive Speeches
    10. 10. Types of Persuasive Speeches • Speeches on questions of fact
    11. 11. Types of Persuasive Speeches • Speeches on questions of fact • Speeches on questions of value
    12. 12. Types of Persuasive Speeches • Speeches on questions of fact • Speeches on questions of value • Speeches on questions of policy
    13. 13. Question of Fact
    14. 14. Question of Fact • A question about the truth or falsity of an assertion.
    15. 15. Persuasive Speech on a Question of Fact Specific Purpose: To persuade my audience that another major earthquake will hit California by the year 2025. Main Points: I. California is long overdue for a major earthquake. II. Many geological signs indicate that a major earthquake may happen soon. III. Experts agree that a major earthquake could hit California any day.
    16. 16. Question of Value
    17. 17. Question of Value • A question about the worth, rightness, morality, and so forth of an idea or action.
    18. 18. Persuasive Speech on a Question of Value Specific Purpose: To persuade my audience that capital punishment is morally and legally wrong. Main Points: I. Capital punishment violates the biblical commandment “Thou shalt not kill.” II. Capital punishment violates the constitutional ban on “cruel and unusual punishment.”
    19. 19. Question of Policy
    20. 20. Question of Policy • A question about whether a specific course of action should or should not be taken.
    21. 21. Persuasive Speech on a Question of Policy Specific Purpose: To persuade my audience that action should be taken now to solve the nation’s shortage of nurses. Main Points: I. The shortage of nurses has become a serious national problem. II. The problem can be solved by offering nurses better salaries and better working conditions.
    22. 22. In two’s or three’s • Determine three potential topics in each of the following categories: • Questions of fact • Questions of value • Questions of policy • Rank each topic in terms of interest and potential. • Share your consensus.
    23. 23. Organizational Models For Persuasive Speeches
    24. 24. Organizational Models For Persuasive Speeches • Problem-solution order
    25. 25. Organizational Models For Persuasive Speeches • Problem-solution order • Problem-cause-solution order
    26. 26. Organizational Models For Persuasive Speeches • Problem-solution order • Problem-cause-solution order • Comparative advantages order
    27. 27. Organizational Models For Persuasive Speeches • Problem-solution order • Problem-cause-solution order • Comparative advantages order • Monroe’s motivated sequence
    28. 28. Problem-Solution Order
    29. 29. Problem-Solution Order Main point I: Documents the existence of a problem. Main point II: Presents a solution to the problem.
    30. 30. Problem-Solution Order Specific Purpose: To persuade my audience that action is needed to deal with the safety problems caused by motorists’ use of cell phones. Main Points: I. The use of cell phones by motorists is causing a growing number of accidents. II. The problem can be solved by a combination of individual and government action.
    31. 31. Problem-Cause-Solution Order
    32. 32. Problem-Cause-Solution Order Main point I: Documents the existence of a problem. Main point II: Analyzes the causes of the problem. Main point III: Presents a solution to the problem.
    33. 33. Problem-Cause-Solution Order Specific Purpose: To persuade my audience that colleges should take stronger action to control campus crime. Main Points: I. Crime on college campuses is a serious problem. II. There are three major causes for the growth of campus crime. III. An effective solution must deal with all three causes of the problem.
    34. 34. Comparative Advantages Order
    35. 35. Comparative Advantages Order • Each main point explains why a speaker's solution to a problem is preferable to other potential solutions.
    36. 36. Comparative Advantages Order Specific Purpose: To persuade my audience that the U.S. space program should put greater priority on unstaffed scientific missions. Main Points: I. Unstaffed scientific missions are less costly than staffed space flights. II. Unstaffed scientific missions provide more practical benefits than staffed space flights.
    37. 37. Monroe’s Motivated Sequence * * Monroe's motivated sequence is a technique for organizing persuasive speeches that inspire people to take action. It was developed in the mid-1930s by Alan H. Monroe.
    38. 38. Monroe’s Motivated Sequence * • A five-step sequence designed especially for organizing persuasive speeches that seek immediate action. * Monroe's motivated sequence is a technique for organizing persuasive speeches that inspire people to take action. It was developed in the mid-1930s by Alan H. Monroe.
    39. 39. Monroe’s Motivated Sequence Step 1 Step 2 Step 3
    40. 40. Monroe’s Motivated Sequence Step 1 Attention: Gain the attention of the audience Step 2 Need: Show the need for change Step 3 Satisfaction: Provide a solution to the need
    41. 41. Monroe’s Motivated Sequence Step 4 Step 5
    42. 42. Monroe’s Motivated Sequence Step 4 Visualization: Intensify desire for the solution by visualizing its benefits Step 5 Action: Urge the audience to take action in support of the solution
    43. 43. In your groups of two’s and three’s • Collaborate on a two minute persuasive speech on one of your chosen topics. • Identify and utilize one of the four organizational models we have discussed today. • Problem-solution order • Problem-cause-solution order • Comparative advantages order • Monroe’s motivated sequence
    44. 44. Potential Topics Capital Punishment Censorship Is capital punishment murder, morally wrong? Is it legal for schools to censor teachers? When is capital punishment justifiable? Should students be allowed to voice their opinions? Euthanasia When is assisted suicide okay? Parenting Is assisted suicide murder? Should parents encourage their kids to follow a religion? Should parents be responsible for rebellious behavior in public schools? Health Insurance How to make health insurace affordable to everybody Would America be better off without health insurance?
    45. 45. Terri Sjodin What are her main points? Is she effective? Why?
    46. 46. Terri Sjodin What are her main points? Is she effective? Why?

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