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CLOCKWORK CONVERSION COLOR TEST :: Usability Conversion Optimization for the Eye

CLOCKWORK CONVERSION COLOR TEST
:: Usability Conversion Optimization | Angie Schottmuller @aschottmuller

Is CTA color complementary
to the main color?
Are non-CTA colors
neutralized as shades,
tones or tints?
< 85% HSB saturation and brightness levels
Does the CTA button
use pure color?
85%+ HSB saturation and brightness levels
Is CTA color "zone” only
used for the CTA?
A four-point color optimization assessment for usability and call-to-action (CTA) clarity.
TINT
TONE
SHADE
PURE

✔✔

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    Nov. 9, 2016

CLOCKWORK CONVERSION COLOR TEST :: Usability Conversion Optimization | Angie Schottmuller @aschottmuller ✔ Is CTA color complementary to the main color? Are non-CTA colors neutralized as shades, tones or tints? < 85% HSB saturation and brightness levels Does the CTA button use pure color? 85%+ HSB saturation and brightness levels Is CTA color "zone” only used for the CTA? A four-point color optimization assessment for usability and call-to-action (CTA) clarity. TINT TONE SHADE PURE ✔ ✔✔

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