Are we suffering from FacebookFatigue?Image credit: ajc1 via Flickr
Once a youth-centric network, spreading from Harvard Universityin 2004, Facebook’s one billion users now span almost every...
Image credit: Pierre Metivier via FlickrText credit: “Facebook fatigue” and the aging social network by Carys MillsA recen...
Fewer teens are using Facebook. Is one reasonbecause their parents and grandparents areincreasingly using it?Image credit:...
UnpluggingUnpluggingA recent study found that 61percent of the Facebook userswho responded have takenextended, weeks-long ...
Reason 1Reason #1: Too busy to go on FacebookPhoto credit: DavidinManhattan via Flickr
Reason #2: Lack of interest in theFacebook siteReason #2:Lack of interestin theFacebook siteImage credit: mhkmarketing via...
Reason #3:No compellingupdates fromfriendsPhoto credit: baxiabhishek via Flickr
Reason #4:Too muchgossipImage credit: Eric.Parker via Flickr
Reason #5: Concernsabout spending toomuch time on the siteImage credit: Riebart via Flickr
Reason #6Reason #6: Just bored with FacebookImage credit: phoenixdailyphoto via Flickr
IsFacebookbecomingirrelevant?Image credit: CoreyHarris via Flickr
Social media affects purchasingJust over half of teens polled said social media affects their overall purchasing decisions...
Teen buying powerThe teen market buying power is worth $819 billionImage credit: bcymet via FlickrThe teen market buying p...
In the risks section of its annual report, Facebook warned that itsteen users are switching their attention to other appli...
This is a trend which could have significant implications for companies from theretail, fashion and gaming segments that c...
“Social media competes with television, sports and the gym,” says MikeVorhaus, president of media consulting firm Magid Ad...
So wheredoesFacebookgo fromhere?Image credit: stoneysteiner via Flickr
The news is not all bad, as there are over 1 billionFacebook users worldwide, with 193 million in the U.S.and Canada.58% o...
While revenue continues to grow ($4.2B from advertising in 2012), therisk of teens and young adults looking for the next b...
For the most recent quarter, 30% of Facebooks advertisingrevenue came from mobile ads. Facebook is adding mobile usersat a...
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Film 260 facebook fatigue

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Film 260 facebook fatigue

  1. 1. Are we suffering from FacebookFatigue?Image credit: ajc1 via Flickr
  2. 2. Once a youth-centric network, spreading from Harvard Universityin 2004, Facebook’s one billion users now span almost every age.Image credit: dan taylor via FlickrText credit: “Facebook fatigue” and the aging social network by Carys Mills
  3. 3. Image credit: Pierre Metivier via FlickrText credit: “Facebook fatigue” and the aging social network by Carys MillsA recent Pew Research Center project found that 42 per cent of young adults between18 and 29 reported spending less time on Facebook in a typical day last year than in2011. Their age group was also the most likely to anticipate decreased use this year.
  4. 4. Fewer teens are using Facebook. Is one reasonbecause their parents and grandparents areincreasingly using it?Image credit: SalFalko via Flickr
  5. 5. UnpluggingUnpluggingA recent study found that 61percent of the Facebook userswho responded have takenextended, weeks-long breaks fromthe siteImage credit: MichaelTapp via Flickr
  6. 6. Reason 1Reason #1: Too busy to go on FacebookPhoto credit: DavidinManhattan via Flickr
  7. 7. Reason #2: Lack of interest in theFacebook siteReason #2:Lack of interestin theFacebook siteImage credit: mhkmarketing via Flickr
  8. 8. Reason #3:No compellingupdates fromfriendsPhoto credit: baxiabhishek via Flickr
  9. 9. Reason #4:Too muchgossipImage credit: Eric.Parker via Flickr
  10. 10. Reason #5: Concernsabout spending toomuch time on the siteImage credit: Riebart via Flickr
  11. 11. Reason #6Reason #6: Just bored with FacebookImage credit: phoenixdailyphoto via Flickr
  12. 12. IsFacebookbecomingirrelevant?Image credit: CoreyHarris via Flickr
  13. 13. Social media affects purchasingJust over half of teens polled said social media affects their overall purchasing decisions.Text credit: Bernhard Warner: Facebook FatigueAmong Teens Should Freak Out MarketersImage credit: Rapid City Public Library via Flickr
  14. 14. Teen buying powerThe teen market buying power is worth $819 billionImage credit: bcymet via FlickrThe teen market buying power is worth $819 billion.Image credit: epSos.de via Flickr
  15. 15. In the risks section of its annual report, Facebook warned that itsteen users are switching their attention to other applications.Image credit: niallkennedy via Flickr
  16. 16. This is a trend which could have significant implications for companies from theretail, fashion and gaming segments that cater to this demographic.Image credit: mouseshadows via Flickr
  17. 17. “Social media competes with television, sports and the gym,” says MikeVorhaus, president of media consulting firm Magid Advisors. “Peopleonly have 24 hours in the day, and they still need to eat, sleep and go towork.”Image credit:“Social media competes with television, sports and the gym,” says MikeVorhaus, president of media consulting firm Magid Advisors. “People only have24 hours in the day, and they still need to eat, sleep and go to work.”Image credit: wili_hybrid via Flickr
  18. 18. So wheredoesFacebookgo fromhere?Image credit: stoneysteiner via Flickr
  19. 19. The news is not all bad, as there are over 1 billionFacebook users worldwide, with 193 million in the U.S.and Canada.58% of users visit Facebook daily.Image credit: ToastyKen via Flickr
  20. 20. While revenue continues to grow ($4.2B from advertising in 2012), therisk of teens and young adults looking for the next big trend remains.Image credit: Sean MacEntee via Flickr
  21. 21. For the most recent quarter, 30% of Facebooks advertisingrevenue came from mobile ads. Facebook is adding mobile usersat a faster clip than from the Web. This is the future of Facebook.Image credit: Johan Larssen via FlickrText credit: Jon Swartz, USA Today, Analysis:Facebooks future is getting brighter on smaller screen

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