Scott Smith: Managing Digital Content


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Scott Smith of talks about online tools that can help editors in reporting and storytelling as well as time management and organization.

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Scott Smith: Managing Digital Content

  1. 1. Managing Digital ContentPresented by Scott Smith
  2. 2. Who Am I?Director of Digital Strategy for Chicago magazine- Web, e-mail newsletters, mobile, social mediaFormerly Web editor at, Time OutChicagoistSomeone who uses almost all of these toolsLousy at making PowerPoint presentations
  3. 3. What Ill cover todayTools for producing and distributing digital contentWhat do these tools do?What problems do they solve?Why they work
  4. 4. What I wont cover todayHow youll use themBest practicesiPad applicationsFacebook
  5. 5. What these tools help you doReportPublishPromoteResearch
  6. 6. Top 5 toolsEvernoteWordpressTweetdeckStorifyGoogle Analytics
  7. 7. EvernoteWhat does it do?Store and collect notes,links, images, soundWhy does it work?Collect via multipleplatforms; all content inone place organized viatags
  8. 8. TweetdeckWhat does it do?Organizes Twitter friends, followers, mentions,searchesWhy does it work?Fast access to lots of information from multipleaccountsCaveats: Lacks internal analytics
  9. 9. StorifyWhat does it do?Takes several tweets, videos, blog posts, pictures andorganizes them into a conversationWhy does it work?Allows you to follow back and forth between users;organize responses; add notesCaveats: Clunky interface
  10. 10. WordPressWhat does it do?Creates an in-house site or CMS without purchasing aseparate productWhy does it work? Customizable, scalable, flexibleCaveats: Youll need a developer, servers, hosting
  11. 11. Google AnalyticsWhat does it do?Tracks website traffic and usageWhy does it work?The most robust set of tracking tools available forfree; easy to installCaveats: Tough to drill down into
  12. 12. Other tools for managing content
  13. 13. TumblrWhat does it do?Creates communities around blog content; allows foreasily republishingWhy does it work?Makes it easy to quickly publish a variety of content:video, photo, text, chats, etc.Caveats: Content is hosted off your site
  14. 14. VimeoWhat does it do?Publish great-looking video and store it onlineWhy does it work?Accessible and embeddable anywhereCaveats: Size limitations without Pro subscription;noncommercial useKaltura Community Edition - Open source solution
  15. 15. UstreamWhat does it do?Live-stream events/discussions online to a wideaudienceWhy does it work?Social media integration especially Facebook; runs onany site and many mobile phonesCaveats: Quality dependent on equipment
  16. 16. SoundCloudWhat does it do?Store, send and publish audio online, allow fordownloading or embeddingWhy does it work?Embeddable on a variety of sites; professional-looking; easy-to-useCaveats: Free version limited; Googles Flash player ifstorage not an issue
  17. 17. FlickrWhat does it do?Display and store photos from content creators orcommunity membersWhy does it work?Easy to upload, tag, create galleriesCaveats: Wont integrate with analytics/ads on yoursite
  18. 18. Cover It LiveWhat does it do?Live chat with readers; incorporates video, socialmedia, pollsWhy does it work?Promotes your intelligence, instant feedbackCaveats: Need a producer + talent
  19. 19. Twitter listsWhat does it do?Keeps track of Twitter users by topicWhy does it work?Bookmarking; immediate access to sources; can beused in a widget
  20. 20. UberSocialWhat does it do?Access to full Twitter functionality on a mobile phonewithout need to access siteWhy does it work?Integrates geolocation into tweets; works well acrossvarious platforms; live-tweet from the fieldCaveats: Occasionally slow
  21. 21. TwitpicWhat does it do?Hosts photos taken with a mobile phone/posts toTwitter, Facebook, etcWhy does it work?Allows for posting of and promotion of content at thesame timeCaveats: Cant auto-tag, organize easily
  22. 22. Bit.lyWhat does it do?Shortens links for posting to Twitter and other socialmedia; displays some analyticsWhy does it work?More room for comments; encourages retweets;tracks reachCaveats: Works best on site, not in mobile apps
  23. 23. ChartbeatWhat does it do?Real-time tracking of traffic and which pages have themost readersWhy does it work?Instant feedback; displays engagementCaveats: $10/month for only one site, two logins
  24. 24. Google AlertsWhat does it do?Tracks mentions of you, your brand or the subjectsyou coverWhy does it work?Infinite possibilities, varied tracking and reportingability
  25. 25. Google MapsWhat does it do?Organizes location information in a mapWhy does it work?Gives readers context for venue-heavy writeupsCaveats: Tough to include longer blurbs
  26. 26. LinkedInWhat does it do?Allows for publishing a resume or other professionalprofile and track contactsWhy does it work?A way to keep the professional separate from thepersonalCaveats: Most functionality requires pay or revealingprofile
  27. 27. DisqusWhat does it do?Organize, moderate, publish and promote commentson your siteWhy does it work?Works on many sites; most CMSs dont handlecomments well; treats comments like contentCaveats: Content is hosted off of your site
  28. 28. Sites for researchMashableRomeneskoMediaShiftExpanded list of free/cheap tools:
  29. 29. Contact InfoEmail: ourmaninchicago@gmail.comTwitter: @ourmaninchicagoTumblr: ourmaninchicago.tumblr.comLinks from this presentation: On the ASBPE site
  30. 30. Q&AWorkflow: Basecamp or Campfire