Be the first to like this
We discussed the process of designing strategy maps in the eTraining, “Strategy Maps and the Balanced Scorecard,” available at www.ScoreCardTrainings.com. In this bonus mini-lesson, we will focus on some challenges you may face as you define your strategic goals.
Some companies have trouble defining their strategic goals. Investors want a return on their money, but they don’t clearly understand what the company should do to generate a profit. They hire top managers to run the business, but the top managers face the same problem: it is not clear what the company’s strategic goals should be!