1.
we are... Big Fuel
we take brands from Content to Commerce TM

2.
we are...
one part marketing company
building brands through consumer insight
one part entertainment company
creating content that people love
one part distribution company
delivering content to targeted audiences

3.
bridging "people stories" to "product stories"
through branded content and social media
commerce
content
consumer engagement
Engagement
Point

4.
we work with brands and agencies
to deliver guaranteed and measurable
consumer engagement*
"A person's participation with a brand, regardless of the
channel, where they call the shots, is what we consider
engagement. It is the level of involvement, interaction,
intimacy and influence they have with a brand over time."
Brian Haven, Senior Analyst, Forrester Marketing

5.
we do this in
four ways...

6.
1. we turn consumers into audiences
research. insights. strategy.
we listen to what’s important to them. learning about what they
want... what they feel... what they do... and where they do it
primary, secondary research deep dive
competitive due diligence
research. insights. strategy. social media monitoring research
identification of audience traits, behaviors and opportunities
strategic overview and methodologies for targeting

7.
2. we give brands a social identity
planning & ideation
we develop ideas, a voice and a game-plan to connect with
audiences through a unique and relevant content platform
we call this the engagement point
development of consumer engagement platform
identification of measurement parameters & KPIs
social media best practices recommendations
planning & ideation
social media personality & profile development
tactical content program recommendations

8.
3. we make content people love
branded content creation
content is what fuels engagement
we create award-winning branded content crafted for specific
audiences, to grow your social identity and drive commerce
web video & original webisodes
facebook applications
mobile applications
casual & social gaming
branded content creation
interactive development
widgets & apps

9.
4. we distribute content to targeted audiences
we deliver measurable engagements using a proprietary network
of social influencers, web publishers and technology platforms
guaranteed engagements & analytics
in fact, overdrive is so effective, results are guaranteed
content seeding and viral distribution
strategic content syndication
partnership development
outreach & digital PR
targeted engagements & analytics
profile management & maintenance
planning, analytics & reporting

10.
a proven model taking brands from Content to Commerce TM
Engagement
Point
research. insights. strategy. planning & ideation branded content creation guaranteed engagements & analytics
C o m m e rc e
Content
Listen Plan Create Distribute
ENGAGEMENT POINT... is where the story begins

11.
developed and led by a team of highly trained specialists...
with a lengthy track record in entertainment,
advertising, and technology

12.
don’t just take our word for it...

13.
Big Fuel brought enthusiasm, energy, ideas and a format. They had a way of going to market in
social media that was structured, so we knew what to do and how to get there... They’re
flexible, professional, and ultimately we got results -- I don't know If I was expecting all of that,
but I got it nonetheless."
General Manager, Integrated Marketing & Communication, Colgate-Palmolive
“We’ve been really impressed with their innovative and cutting edge thinking in helping us
push our brand, making it relevant to consumers while still maintaining our brand equity.”
Brand Manager, Neutrogena
“Big Fuel is a top notch shop. They knock it out of the park every time... delivering award-
winning results and tackling every project with a clear vision, tremendous passion and
flawless execution.”
Vice President, Corporate Communications, America Online Inc.
“They unfailing exceeded every unreasonable expectation we threw their way... they over-
delivered and were a joy to work with!”
Executive Vice President Marketing, Fox Interactive Media

14.
some of the biggest brands in the world drink big fuel

15.
to learn more, visit us at:
www.bigfuel.com
or follow us
@bigfuel