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We Are Big Fuel (with video)


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Big Fuel is a full-service marketing and communications company based in New York that takes brands from Content To Commerce. A unique approach that bridges "people stories" to "product stories" through social media and branded content.

Big Fuel is one part marketing agency, building brands through consumer insight; one part entertainment company, creating content that people love; and one part distribution company, driving guaranteed results by delivering that content to targeted audiences. We work with major brands, leading agencies, publishers and platforms to help marketers achieve true consumer engagement.

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We Are Big Fuel (with video)

  1. 1. we are... Big Fuel we take brands from Content to Commerce TM
  2. 2. we are... one part marketing company building brands through consumer insight one part entertainment company creating content that people love one part distribution company delivering content to targeted audiences
  3. 3. bridging "people stories" to "product stories" through branded content and social media commerce content consumer engagement Engagement Point
  4. 4. we work with brands and agencies to deliver guaranteed and measurable consumer engagement* "A person's participation with a brand, regardless of the channel, where they call the shots, is what we consider engagement. It is the level of involvement, interaction, intimacy and influence they have with a brand over time." Brian Haven, Senior Analyst, Forrester Marketing
  5. 5. we do this in four ways...
  6. 6. 1. we turn consumers into audiences research. insights. strategy. we listen to what’s important to them. learning about what they want... what they feel... what they do... and where they do it primary, secondary research deep dive competitive due diligence research. insights. strategy. social media monitoring research identification of audience traits, behaviors and opportunities strategic overview and methodologies for targeting
  7. 7. 2. we give brands a social identity planning & ideation we develop ideas, a voice and a game-plan to connect with audiences through a unique and relevant content platform we call this the engagement point development of consumer engagement platform identification of measurement parameters & KPIs social media best practices recommendations planning & ideation social media personality & profile development tactical content program recommendations
  8. 8. 3. we make content people love branded content creation content is what fuels engagement we create award-winning branded content crafted for specific audiences, to grow your social identity and drive commerce web video & original webisodes facebook applications mobile applications casual & social gaming branded content creation interactive development widgets & apps
  9. 9. 4. we distribute content to targeted audiences we deliver measurable engagements using a proprietary network of social influencers, web publishers and technology platforms guaranteed engagements & analytics in fact, overdrive is so effective, results are guaranteed content seeding and viral distribution strategic content syndication partnership development outreach & digital PR targeted engagements & analytics profile management & maintenance planning, analytics & reporting
  10. 10. a proven model taking brands from Content to Commerce TM Engagement Point research. insights. strategy. planning & ideation branded content creation guaranteed engagements & analytics C o m m e rc e Content Listen Plan Create Distribute ENGAGEMENT POINT... is where the story begins
  11. 11. developed and led by a team of highly trained specialists... with a lengthy track record in entertainment, advertising, and technology
  12. 12. don’t just take our word for it...
  13. 13. Big Fuel brought enthusiasm, energy, ideas and a format.  They had a way of going to market in social media that was structured, so we knew what to do and how to get there... They’re flexible, professional, and ultimately we got results -- I don't know If I was expecting all of that, but I got it nonetheless."  General Manager, Integrated Marketing & Communication, Colgate-Palmolive “We’ve been really impressed with their innovative and cutting edge thinking in helping us push our brand, making it relevant to consumers while still maintaining our brand equity.” Brand Manager, Neutrogena “Big Fuel is a top notch shop. They knock it out of the park every time... delivering award- winning results and tackling every project with a clear vision, tremendous passion and flawless execution.” Vice President, Corporate Communications, America Online Inc. “They unfailing exceeded every unreasonable expectation we threw their way... they over- delivered and were a joy to work with!” Executive Vice President Marketing, Fox Interactive Media
  14. 14. some of the biggest brands in the world drink big fuel
  15. 15. to learn more, visit us at: or follow us @bigfuel