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Hacker Paradise Phnom Penh 2017 | AsadZulfahri.com
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Hacker Paradise Phnom Penh 2017 | AsadZulfahri.com
Hacker Paradise Phnom Penh 2017 | AsadZulfahri.com
Hacker Paradise Phnom Penh 2017 | AsadZulfahri.com
Hacker Paradise Phnom Penh 2017 | AsadZulfahri.com
Hacker Paradise Phnom Penh 2017 | AsadZulfahri.com
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Hacker Paradise Phnom Penh 2017 | AsadZulfahri.com

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Search Engine Optimization (SEO): Keyword Research

Editor's Notes

  1. - Reality check of keyword optimization - Seeing different ways how can use the data - Quick and easy tools you can use for research
  2. - Born and raised in KL, Malaysia - Started doing SEO after reading an SEO Book by Aaron Wall - Working for Zapier remotely and been traveling ever since
  3. Why SEO? - More Traffic - More Money - More Websites
  4. - Keywords are phrases that people input to search engines. You want to know what people search for. - When doing research, you’ll find different buckets of keywords, and this can help with product roadmap and even editorial calendar
  5. SV: number of searches per month CPC: how much advertisers are paying per click
  6. SV: General interest. People are in research mode CPC: Advertisers bid for keywords because it converts so well
  7. Purpose of doing keyword research is to find high converting keywords Keywords that convert can be categorized into these 4 buckets
  8. People are minutes away from making a purchase Probably already have a credit card in hand
  9. People searching for specific things Ready to convert but not as high as buy now keywords
  10. Most searches online are informational and they don’t convert well Long term play, focus on editorial content, provide value, brand recognition
  11. Very unlikely to convert now or in the near future