Search Engine Optimization (SEO): Keyword Research
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Asad ZulfahriFollow
Dec. 14, 2017•0 likes•426 views
Search Engine Optimization (SEO): Keyword Research
Dec. 14, 2017•0 likes•426 views
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A talk introducing the basics of SEO Keyword Research for Hacker Paradise participants in Phnom Penh 2017.
Asad ZulfahriFollow
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Search Engine Optimization (SEO): Keyword Research
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- 4. > TRAFFIC > $$$ > WEBSITESHacker Paradise Phnom Penh 2017 | AsadZulfahri.com
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Editor's Notes
- - Reality check of keyword optimization - Seeing different ways how can use the data - Quick and easy tools you can use for research
- - Born and raised in KL, Malaysia - Started doing SEO after reading an SEO Book by Aaron Wall - Working for Zapier remotely and been traveling ever since
- Why SEO? - More Traffic - More Money - More Websites
- - Keywords are phrases that people input to search engines. You want to know what people search for. - When doing research, you’ll find different buckets of keywords, and this can help with product roadmap and even editorial calendar
- SV: number of searches per month CPC: how much advertisers are paying per click
- SV: General interest. People are in research mode CPC: Advertisers bid for keywords because it converts so well
- Purpose of doing keyword research is to find high converting keywords Keywords that convert can be categorized into these 4 buckets
- People are minutes away from making a purchase Probably already have a credit card in hand
- People searching for specific things Ready to convert but not as high as buy now keywords
- Most searches online are informational and they don’t convert well Long term play, focus on editorial content, provide value, brand recognition
- Very unlikely to convert now or in the near future