FOR Web site presentation ( Asad Siddiqi )


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FOR Web site presentation ( Asad Siddiqi )

  1. 1. 1
  2. 2. 2 Website ! its Importance for business
  3. 3. 3  In today’s time of internet popularity and globalization, a web page or website is a dynamic tool in the market for us and acquire and service our clients.  Its enables one to make information easily available about themselves as well as products & services we plan to offer
  4. 4. 4  Competition has never been fiercer & it has become necessary for every company & business to fight tooth and nail for every inch to the customer share Good website design combined with marketing and search engine optimization activities is playing an increasingly crucial role in helping businesses
  5. 5. 5 Why GOOD website design is important ?
  6. 6. 6 Having a good website is a great way for our business to connect with new clients Poor website design is often the primary reason for a website’s failure
  7. 7. 7 Web Standards? To make internet a better place, for both developers and visitors, it is important that both browsers and Web developers follow the Web standards. Web standards can also help our website with : 1. 2. 3. 4. Faster loading times Easier to maintain code Lower maintenance costs Search engines
  8. 8. Web Standards?  Usability Navigation Sitemaps Color Usage Contact Details Search Use of Images 8
  9. 9. 9 Harsh Truths About Corporate Websites 1. 2. 3. 4. 5. 6. 7. We Need A Separate Web Division Managing our Website is A Full-Time Job Periodic Redesign is Not Enough Our Website Cannot Appeal To Everyone Our Website Is Not All About Us Design By Committee Brings Death Have Too Much Content
  10. 10. 10 Tips for an Effective and Engaging Corporate Website
  11. 11. 10 Tips for an Effective and Engaging Corporate Website Make sure we consider these tips for a more engaging and effective website. 1. Less is More 2. Be Consistent 3. Think Multi-Platform 4. Use Intuition 5. Be Interactive
  12. 12. 11 Ways to improve the stickiness of our Website
  13. 13. 12 Ways to improve the stickiness of our Website The cost of attracting users to our website continues to increase and keeping them engaged is more important than ever. How can we make sure you’re engaging and keeping customers? In order to create a loyal following, there are some basic principles we need to consider. Reduce Clutter Ensure That Your Content Is Up-to-date Make Navigation Intuitive Related Articles Make It Interactive Offer Multimedia Content Create interesting headlines SEO friendly
  14. 14. 13 Good corporate website? A good corporate website should follow the three Fs. It should be Friendly, Functional, and it should Facilitate our business. Friendly: Easy to use for novice and advanced users. Functional: It should be easy for us to manage and update our site. Facilitates Business: Your website should make a difference to your business.
  15. 15. Corporate websites features A summary of company operations, history, and mission statement A list of the company's products and services A "news" section containing press releases, press kits, and/or links to news articles about the company An "investor" section describing key owners / investors of the company A list of key clients, suppliers, achievements, projects, partners, or others Contact information. Sometimes includes a feedback form by which visitors may submit messages 14
  16. 16. 15 Some our competitor’s websites we must look into…
  17. 17. 16 Hints & tips
  18. 18. Hints & tips Large companies typically maintain a single umbrella corporate site for all of their various brands and subsidiaries Website should be managed by a single unified team Word spreads extremely fast on the net, if our content is good Keep in mind that nobody knows more about us that what we are offerings than we do - so make sure to put our thoughts across as clearly as possible. 17
  19. 19. 18 Thanks…. Absolute Commodities (Pvt.) Ltd. MARKETING MANAGER. Asad Siddiqi Email :