4/24/2012
TEAM INNOVATORS”Faisal Hassan          008Abdullah Saeed         018Waqas Ikram            037Uroosa Akhtar          045
Advertising “Advertising is any paid-for communication overtly  intended to inform and/or influence one or more  people.”...
Deception in Advertising Advertising that is simply untrue Illegal and unethical it contains a statement or omits infor...
Hidden fees and surcharges:
Incomplete Comparison
Misuse of the word "free"
Undefined terms
Misleading illustrations
Inconsistent comparison
Angel dusting
"No risk"
Bait-and-switch
Critiques of advertising Promote consumerism Create unrealistic expectations Manipulate people (applies knowledge of ps...
PEMRA role for minimizingdeceptive advertisements:
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Truth in advertising

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  1. 1. 4/24/2012
  2. 2. TEAM INNOVATORS”Faisal Hassan 008Abdullah Saeed 018Waqas Ikram 037Uroosa Akhtar 045
  3. 3. Advertising “Advertising is any paid-for communication overtly intended to inform and/or influence one or more people.”It can be used to build brand awareness, long-term brand images increase brand knowledge
  4. 4. Deception in Advertising Advertising that is simply untrue Illegal and unethical it contains a statement or omits information that “is likely to mislead consumers acting reasonably under the circumstances; and is, ‘material’ - that is, important to a consumers decision to buy or use the product.“
  5. 5. Hidden fees and surcharges:
  6. 6. Incomplete Comparison
  7. 7. Misuse of the word "free"
  8. 8. Undefined terms
  9. 9. Misleading illustrations
  10. 10. Inconsistent comparison
  11. 11. Angel dusting
  12. 12. "No risk"
  13. 13. Bait-and-switch
  14. 14. Critiques of advertising Promote consumerism Create unrealistic expectations Manipulate people (applies knowledge of psychology) Propagate stereotype ( gender, ethnic) Include offensive messages Glamorize unhealthy products ( tobacco, alcohol, fatty food) Target vulnerable group ( children, uneducated) Make misleading claims ( implies falsehood without stating) Present meaningless product difference as meaningful
  15. 15. PEMRA role for minimizingdeceptive advertisements:

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