MCDONALD’s CORPORATION INTODUCTION company public limited Industry fast food Founded 1940 in California Number of branches 33,000+ Chief Executive officer James A. Skinner Employees 400,000 Website www.McDonalds.com
HISTORY OF MCDONALD’S CORPORATION Richard James and Maurice James Ray krock 1961 Kroc bought out the McDonald corporation for $2.7 million, Common shares were offered at $22.50 per share. By the end of the first days trading, the price had shot up to $30. "Burger Wars“ Success of Macdonald’s Corporation operated more than 3,600 restaurants outside the United States McDonalds entered India, where it offered a Big Mac made with lamb called the Maharaja Mac. Fries, Happy Meal, Big Mac, Egg McMuffin, Promotions the operating income numbers showed a reduction from about 60 percent derived from the United States in 1992 to 42.5 percent in 1997. (1997 -2003) is the threatening period for MACDONALD’s corporation
MCDONALD’S CORPORATION FAILURE (1997-2003) customers preferred the Wendys and Burger King Failure of products McDonalds was sued in 2001 Public suits Failures: McPizza, Carrot Sticks, McLean, and the Arch Deluxe profits fell in seven of the previous eight quarters, closure of more than 700 restaurants the elimination of 600 jobs loss of $343.8 million,
MCDONALD’s CORPORATION TURNED BACK in 2003 WITH NEW SPIRIT new menu items were successfully launched New slogan "Im loving it. Improve their management Understand customer taste Give importance to cultural and social values of their customers Provide more facilities to capture the market Focus on core competency of consistent products and reliable service More than 33000 branches of MCDONALD’s corporation MCDONALD’s announce that their largest restaurant in the world will be built on the 2012 London Olympics site.