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  1. 1.  Before getting into SEO topics, I will share few information that are related to Computer or IT jobs.  There are several Computer and IT jobs available to work. It is every individual interest to fix their career on 1 or more computer jobs.  I have listed the major Computer jobs that are available to work by completing Diploma / Arts / Engineering graduation. Lets get started…….
  2. 2. 1. 3D Animation or Graphic design 2. Hardware Chiplevel 3. Networking 4. Programmer or Software developer 5. Software Testing 6. Quality Assurance (QA), System analyst or Tester 7. Computer Troubleshooting, Repair, Fix, Assembling etc 8. Computer Sales 9. Technical Support (Technician or Help Desk) 10. Technical Writing Some computer related courses…..
  3. 3. Why SEO…..? What is SEO? Need of SEO? Why should we get trained in SEO? Why is it different from other courses? SEO in industries? Scope of SEO?
  4. 4. Agenda • What is a Search Engine? • Examples of popular Search Engines • Search Engines statistics • Why is Search Engine marketing important? • What is a SEO Algorithm? • Steps to developing a good SEO strategy • Ranking factors • Basic tips for optimization
  5. 5. SEO, What is?
  6. 6. Development and SEO….
  7. 7. What is SEO?  SEO = Search Engine Optimization  Refers to the process of “optimizing” both the on-page and off-page ranking factors in order to achieve high search engine rankings for targeted search terms.  Refers to the “industry” that has been created regarding using keyword searching a means of increasing relevant traffic to a website.  A simple definition of search engine optimisation in 2015 is that it is a technical and creative process to improve the visibility of a website in search engines, with the aim of driving more potential customers to it.
  8. 8.  Whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).  SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.  We use SEO algorithms to rank any web page. Without Seo a website lose his presence or existence in search engine. SEO helps you to sustain your site rank superior and better than competitors.
  9. 9. about Offline V/s Online Offline, bustling crowds pass by your place of business. Some of the passerby traffic notices you and walks in. "Location, Location, Location" Online, people search for information. Millions of people. Each searches alone. "Information, information, information" Need of SEO………
  10. 10. Need of SEO ? Why Search Engine Marketing is so important ?  85% of all traffic on the internet is referred from a search engine  90% of all users don’t look past the first 30 results (most only view top 10)  Many websites aren’t even indexed, most are poorly optimized and get very little traffic from the search engines  Cost-effective advertising  Clear and measurable ROI (Return on Investment)  Operates under this assumption:  More (relevant) traffic + Good Conv. Rate = More Sales/Leads
  11. 11. Why is internet marketing important?  Drive high quality customers to their website  Increase sales leads from customers looking for their products and services  Build their brand online by communicating marketing messages to their target audience  Increase their profile against their competitors  Target a global audience via international search engines  Be accountable with ROI tracking (SEM)
  12. 12. What is Search Engine?  It is a program that identifies and searches information on World Wide Web (WWW). This process is done by crawling links from page to page.  Crawling occurs for Text, Images, Videos, Presentations etc. It keeps tracking all these information in Search Engine Index.  Search Engines write formulas and programs to show the better results for Internet Visitors. These better results are filtered by Search Engine Algorithms to show relevant information for Internet Users.  Search Engine results are displayed in different devices like Computers, Mobile, Tablet and other electronic devices. Therefore a website or blog must be supporting all the devices to get more traffic to their website. Because, we do not know how our website visitors visit our website.
  13. 13. Examples popular Search Engines  Google  Bing  Yahoo  MSN  AOL  Altavista  Infoseek  Lycos  Excite
  14. 14. Global Search Engine Choices……….
  15. 15. How Do Search Engines Work?  Spider “crawls” the web to find new documents (web pages, other documents) typically by following hyperlinks from websites already in their database  Search engines indexes the content (text, code) in these documents by adding it to their databases and then periodically updates this content  Search engines search their own databases when a user enters in a search to find related documents (not searching web pages in real- time)  Search engines rank the resulting documents using an algorithm (mathematical formula) by assigning various weights and ranking factors
  16. 16. Working of Search Engine…..
  17. 17. SEO in industrial level……  Domain name strategies - domain names are traffic magnets > 63 million domain names registered > 6.7 million domain names registered 1st quar 2015 - choose a domain name that will increase your search engine ranking. How? - simple, short, no hyphens, no numbers - use keywords, common words, advertising terms, product names - choose a keyword that is important for your business
  18. 18. Domain Registered…..
  19. 19. 100+ Billion Searches / Month
  20. 20. Business Card
  21. 21. SEO Effectiveness
  22. 22. Search engine optimization How SEO elements affect organic listings Title tag Meta description tag (or first para of text if no meta des has been added) Keywords
  23. 23. Anatomy of a Search Engine Search box Sponsored Listings aka PPC “Organic” Results aka SERPs
  24. 24. What is a SEO Algorithm?  Top Secret! Only select employees of a search engines company know for certain  Reverse engineering, research and experiments gives SEOs (search engine optimization professionals) a “pretty good” idea of the major factors and approximate weight assignments  The SEO algorithm is constantly changed, tweaked & updated  Websites and documents being searched are also constantly changing  Varies by Search Engine – some give more weight to on-page factors, some to link popularity
  25. 25. Online Spending Growth
  26. 26. A good SEO strategy:  Research desirable keywords and search phrases (WordTracker, Overture, Google AdWords)  Identify search phrases to target (should be relevant to business/market, obtainable and profitable)  “Clean” and optimize a website’s HTML code for appropriate keyword density, title tag optimization, internal linking structure, headings and subheadings, etc.  Help in writing copy to appeal to both search engines and actual website visitors  Study competitors (competing websites) and search engines  Implement a quality link building campaign  Add Quality content  Constant monitoring of rankings for targeted search terms
  27. 27. Ranking factors  On-Page Factors (Code & Content) #3 - Title tags <title> #5 - Header tags <h1> #4 - ALT image tags #1 - Content, Content, Content (Body text) <body> #6 - Hyperlink text #2 - Keyword frequency & density  Off-Page Factors #1 Anchor text #2 - Link Popularity (“votes” for your site) – adds credibility
  28. 28. What a Search Engine Sees  View > Source (HTML code)
  29. 29. Pay Per Click  PPC ads appear as “sponsored listings”  Companies bid on price they are willing to pay “per click”  Typically have very good tracking tools and statistics  Ability to control ad text  Can set budgets and spending limits  Google AdWords and Overture are the two leaders
  30. 30. There are more job requirements available in SEO, SEM, SMO and other Digital Marketing companies. All the Computer Student’s must be strong in deciding their Career goal. Therefore choose your desired job role and join a company to learn and work. It is also advisable to find the best computer training institute and join your desired course to get the right job with better salary. SEO industry…..
  31. 31. SEO services we offer:  Organic SEO  Pay per click  Search Engine Marketing  Social Media Optimization  Web development  Internet marketing
  32. 32. Type of SEO ? It is done by two methods Onpage Optimization and Offpage Optimization.  Onpage Optimization. It is done with the website coding, Meta tags, Title, Description, Heading tags, Images, Videos etc.  Offpage Optimization – Implementing SEO techniques on external website is called Offpage Optimization. It is done on Social Media, Press Release, Guest Blogging, Classifieds and other promotional websites.  Optimization – Implementing SEO techniques on your website is called Onpage
  33. 33. On page services included:  Keyword research  Competitor analysis  Writing meta tag for targeted keywords  Ensure keywords density  Title creation  Image optimization  URL structure analysis  Site map creation  Use of robots.txt  Doorway pages  Invisible Text
  34. 34. Off page services included:  Classified submission  Social bookmarking  Directory submission  PPT and Video submission  Forum posting  Article submission  Link buldind  Blogs submission  Google mapping
  35. 35. Importance of social media
  36. 36. PPC vs. “Organic” SEO Pay-Per-Click “Organic” SEO • results in 1-2 days • easier for a novice or one little knowledge of SEO • ability to turn on and off at any moment • generally more costly per visitor and per conversion • fewer impressions and exposure • easier to compete in highly competitive market space (but it will cost you) • Ability to generate exposure on related sites (AdSense) • ability to target “local” markets • better for short-term and high-margin campaigns • results take 2 weeks to 4 months • requires ongoing learning and experience to achieve results • very difficult to control flow of traffic • generally more cost-effective, does not penalize for more traffic • SERPs are more popular than sponsored ads • very difficult to compete in highly competitive market space • ability to generate exposure on related websites and directories • more difficult to target local markets • better for long-term and lower margin campaigns
  37. 37. Tips & Optimization Techniques  Research keywords related to your business  Identify competitors, utilize benchmarking techniques and identify level of competition  Utilize descriptive title tags for each page  Ensure that your text is HTML-text and not image text  Use text links when ever possible  Use appropriate keywords in your content and internal hyperlinks (don’t overdo!)  Obtain inbound links from related websites  Monitor your search engine rankings and more importantly your website traffic statistics and sales/leads produced  Educate yourself about search engine marketing
  38. 38. Do you get job in top IT or Internet Marketing companies?  It depends upon the company requirements. If top companies willing to recruit Fresher's, then you may get an opportunity to receive the OFFER.  If you are joining a SEO or Internet Marketing company without SEO Training, then your starting salary may be Rs. 8K. You may also get trained slowly till 6 months from one marketing technique to another technique.  Therefore, it is advisable to complete SEO training from an institute and get job referral or job placement from that institute for better salary on your first job.
  39. 39. SEO for Jobseekers ?  Search Engine Optimization course will be useful for any Graduate or Computer science student. If you are interested to work in Online Promotion, this SEO course will help to gain more knowledge about Google Search Engine Promotions and Techniques.  BCA, MCA, B.E, B.S.c, M.E, M.S.c IT or Computer Science graduates joined this course and got FREE job placement in companies. We place candidates in Top IT firms and Online Marketing companies located in India.
  40. 40. Benefits of Hiring SEO Company Save more than money – hiring an SEO company saves money, time and resources because of their extensive knowledge and insight into how a search engine works. It is also an investment with a high return! Focus on user experience – top SEO companies make it a priority to constantly implore tactics that improve the user’s experience of a web or mobile site. Drive more traffic and customers – SEO tactics improve your chances of being seen by customers who are looking for the types of goods/services you offer.
  41. 41. Signs of Reputable SEO Company Transparency – should be forthcoming about all aspects of business: including tactics, services and pricing. Rankings – the best SEO companies can be determined by their own search engine rankings. Should be able to practice their provided services and use own business as proven example. Experience – reputable companies will have years of experience working with wide variety of clients and will know exactly what tactics will drive the most traffic to improve rankings. Customer service – companies that don’t provide high level of customer service is red flag because it shows that they aren’t attending to your needs or the needs of your business, which is crucial in SEO campaign.
  42. 42. CETPA Roorkee #200, Purvawali, 2nd Floor (Opp. Railway Ticket Agency) Railway Road, Ganeshpur, Roorkee - 247667 Contact Us: +91-9219602769, 01332-270218 Fax - 1332 - 274960CETPA Noida D-58, Sector-2, Red FM Lane, Noida -201301, Uttar Pradesh Contact Us: 0120-3839555, +91- 9212172602 CETPA Lucknow #401 A, 4th Floor, Lekhraj Khazana, Faizabad Road , Indira Nagar, Lucknow - 226016 Uttar Pradesh Contact: +91-9258017974, 0522-6590802 CETPA Dehradun 105, Mohit Vihar, Near Kamla Palace, GMS Road, Dehradun-248001,UK Contact: +91-9219602771, 0135- 6006070
  43. 43. QUESTIONS ?