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G:\Mba\6th Term\Markma\Markma Report 1

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G:\Mba\6th Term\Markma\Markma Report 1

  1. 1. Managing Brand EquityHow to Reinforce the Financial Value of Your Brand?<br />Group 4<br />Tons Manalang<br />Arvin Matias<br />Rose Mendoza<br />MaroseMonedero<br />
  2. 2. Difference between Brand Equity from Brand Valuation <br />Brand equity (also called consumer or market equity) can be regarded as an indicator of the success of a brand.<br />- Consumers’ favourable reaction to a brand<br />Brand value refers to the total financial value of a brand. <br />- It results from many factors – and brand equity is just one of these.<br />
  3. 3.
  4. 4. Market Actions that Reinforce Brand Equity<br />WHAT?<br /><ul><li>Product the brand represent
  5. 5. Core benefits it supplies
  6. 6. Needs it satisfies</li></ul>HOW?<br /><ul><li>The brand makes the products superior</li></ul>WHICH ?<br /><ul><li>Strong, favorable, and unique brand associations should exist in the minds of consumers</li></li></ul><li>How to Remain a Brand Leader?<br />Constantly Strive to IMPROVE and INNOVATE:<br /><ul><li> Products
  7. 7. Services
  8. 8. Marketing</li></ul>Reported by: GROUP 4 (Robert Vincent Matias, Marose Monedero, Mary Rose Mendoza, & Tons Manalang)<br />
  9. 9. Managing Brand EquityHow to Reinforce the Financial Value of Your Brand?<br />Group 4<br />Tons Manalang<br />Arvin Matias<br />Rose Mendoza<br />MaroseMonedero<br />

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