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MARKETING IN A RECESSION - Marketing Tools And Tactics To Win In Times Of Recession. Presentation by Arun Tyagi, GM, Marketing, IndiaMART at Marketing Confluence organized by DMS, IIT Delhi, India. 07 Feb 2009.

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  1. 1. Marketing in Times of Recession<br />ARUN TYAGI<br />GM – Marketing,<br />Marketing in Times of Recession, Department of Management Studies, IIT Delhi. 07 Feb 2009.<br />
  2. 2. Marketing in Recession<br /><ul><li> Get more marketing space for less
  3. 3. Capitalize less clutter and gain more mind share
  4. 4. Partner with foes and big players
  5. 5. Reap benefits tomorrow</li></ul>Research suggests that maintaining or raising ad spends during a recession results in higher sales once the economy recovers. <br />(Source: Brand Equity, The Economic Times)<br />
  6. 6. Changing Face of Marketing<br />The only thing that changes about marketing is the platforms used for it<br /><ul><li> Digital Marketing
  7. 7. Mobile Marketing
  8. 8. Internet Television</li></li></ul><li>Marketing in Recession<br /> Experience<br /><ul><li> Collaborate for co-branded initiatives
  9. 9. Leverage association with high profile events
  10. 10. Free online marketing
  11. 11. Free publicity: introduce your brand to the media
  12. 12. Price your products and services competitively
  13. 13. Laser focus of customer segments
  14. 14. Focus on employees for branding</li></li></ul><li>Thank you!<br />ARUN TYAGI<br />Twitter :<br />LinkedIn :<br />Marketing in Times of Recession, Department of Management Studies, IIT Delhi. 07 Feb 2009.<br />