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India SME Cluster Development

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Cluster Development in SMEs - fuel for inclusive growth. Presentation given by Arun Tyagi, GM - Marketing, IndiaMART at ASSOCHAM National Summit on SMEs in New Delhi, India. February 09, 2011.

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India SME Cluster Development

  1. 1. ARUN TYAGI GM - Marketing, IndiaMART.com
  2. 2. SME growth trajectory - Epochal role of SMEs in India's GDP. - Biggest employment generator   SME cluster - Sectoral and geographical concentration of enterprises - Homogenous Unit - Cluster concept – Answer to global competition - Shared resources reduce costs   Challenges to Indian SME Cluster - Technological obsolescence - Inadequate linkage with marketing channels - Absence of common initiatives - Ambiguous and multiple processes
  3. 3. - Networking - Gain competitive advantage - Rise to collective benefits - Creation of inter-firm co-operation Stepping up growth.... SME Cluster
  4. 4. Technology...Essential tool for Inclusive Growth SMEs & the Internet - Cost-effective solutions for Business Operations - Market to world 24X7, sitting in your office - Find hidden markets, new buyers and suppliers - Adopt ICT for process automation - Better Reporting & Performance Measurement - Informed Decisions & Analytics - Proper Delegation of Jobs & Resources
  5. 5. Ensuring Cluster Development - Government initiative – SME friendly policies - Financial institutions to formulate flexible lending norms - Foster culture of collaboration among clusters
  6. 6. Need of the hour… - Customized Solutions: Different clusters have different dynamics and hence different needs. - Outsource: Govt. should facilitate the process as policymaker and outsource implementation through PPPs. - Learn to collaborate to win . - Go Global . Internet must be part of business as a new channel of sales . - Be on your own .
  7. 7. THANK YOU ASSOCHAM National Summit, February 09, 2011. New Delhi. ARUN TYAGI [email_address] Twitter: twitter.com/aruntyagi77 Linkedin: linkedin.com/in/aruntyagi77

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