What Is Social Media


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A PowerPoint which is a short, sweet summary of the e-book 'What is Social Media' by Antony Mayfield. I've used the theme 'hands in motion' to visually explain the story. Enjoy!
E-book URL: http://www.spannerworks.com/fileadmin/uploads/eBooks/What_is_Social_Media.pdf

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What Is Social Media

  1. 1. Forrester Research, Social Computing – How Networks Erode Institutional Power, And What to Do About It ‘ Social Computing is not a fad. Nor is it something that will pass you or your company by. Gradually, Social Computing will impact almost every role, at every kind of company, in all parts of the world.
  2. 2. What is Social Media?
  3. 3. Let’s connect
  4. 4. By Understanding… <ul><li>Characteristics of Social Media </li></ul><ul><li>Kinds of Social Media </li></ul><ul><li>Social Media’s popularity </li></ul><ul><li>Social Media’s effectiveness </li></ul><ul><li>Social Media Drivers </li></ul>
  5. 5. Let’s get social
  6. 6. What is Social Media? <ul><li>A group of new kinds of online media with 5 characteristics: </li></ul><ul><ul><li>Participation </li></ul></ul><ul><ul><li>Openness </li></ul></ul><ul><ul><li>Conversation </li></ul></ul><ul><ul><li>Connectedness </li></ul></ul><ul><ul><li>Community </li></ul></ul>
  7. 7. Conversation Participation Connectedness Openness Community SOCIAL MEDIA
  8. 8. I’m in too.
  9. 9. Participation <ul><li>Encourages contributions and feedback </li></ul><ul><li>Blurs the line between the concept of media and audience </li></ul>
  10. 10. No barriers!
  11. 11. Openness <ul><li>Open to feedback and participation </li></ul><ul><li>Encourages voting, feedback, comments and sharing of information </li></ul><ul><li>No barriers to accessing and making use of content </li></ul>
  12. 12. Hello there!
  13. 13. Conversation <ul><li>Traditional media is about “broadcast”, content transmitted or distributed to an audience, social media is better seen as conversational, two-way </li></ul>
  14. 14. We’re LinkedIn!
  15. 15. Connectedness <ul><li>Thrives on connectedness, via links and combining different kinds of media in one place </li></ul>
  16. 16. Let’s team up!
  17. 17. Community <ul><li>Allows communities to form quickly and communicate effectively around common interests </li></ul>
  18. 18. So, what are Social Media Tools?
  19. 19. Social Media Tools <ul><li>Blogs </li></ul><ul><li>Social Networks </li></ul><ul><li>Content Communities (folksonomies) </li></ul><ul><li>Wikis </li></ul><ul><li>Podcasts </li></ul><ul><li>Forums </li></ul>
  20. 20. Blogs <ul><li>Best known form of social media </li></ul><ul><li>Online journals, with entries appearing with the most recent first </li></ul><ul><ul><li>dilbertblog.typepad.com </li></ul></ul>
  21. 22. Social Networks <ul><li>Websites that allow people to build personal websites and then connect with friends to share content and communication </li></ul><ul><ul><li>MySpace – 107 million members </li></ul></ul><ul><ul><li>Orkut – 67 million members </li></ul></ul><ul><ul><li>Facebook – 34 million members </li></ul></ul>
  22. 24. Content Communities <ul><li>Communities which organize and share particular kinds of content </li></ul><ul><ul><li>Photos (Flickr) </li></ul></ul><ul><ul><li>Bookmarked links (del.icio.us) </li></ul></ul><ul><ul><li>Videos (YouTube) </li></ul></ul>
  23. 28. Wikis <ul><li>Websites that allow people to add content to or edit the information on them, acting as a communal document or database </li></ul><ul><ul><li>Wikipedia - 1.5 million articles (English) </li></ul></ul>
  24. 30. Podcasts <ul><li>Audio and video files that are available by subscription through services like Apple iTunes </li></ul>
  25. 32. Forums <ul><li>Areas for online discussion, around specific topics and interests </li></ul><ul><li>Predate the advent of the term ‘social media’ and are a powerful and popular element of online communities </li></ul>
  26. 34. It’s rocking!
  27. 35. Why is it so popular? <ul><li>Truly social </li></ul><ul><li>Sharing ideas </li></ul><ul><li>Cooperating and collaborating to create art, thinking and commerce, vigorous debate and discourse </li></ul><ul><li>Finding people who might be good friends, allies and lovers </li></ul><ul><li>It’s what we have built several civilizations on </li></ul>
  28. 36. It’s got impact.
  29. 37. The power of social media <ul><li>Not great shiny, whizzy new technology, but because it lets us be ourselves, only more so… </li></ul><ul><li>We can find information, inspiration, like-minded people, communities and collaborators faster than ever before </li></ul><ul><li>New ideas, services, business models and technologies emerge and evolve at dizzying speed </li></ul>
  30. 38. What’s the driving force?
  31. 39. Driving Social Media <ul><li>What are the fundamental drivers behind the rapid growth of social media? </li></ul><ul><li>Disruption of traditional models in: </li></ul><ul><ul><li>Creation </li></ul></ul><ul><ul><li>Consumption </li></ul></ul>
  32. 40. It’s about YOU!
  33. 41. Creation <ul><li>Paradigm shifts in: </li></ul><ul><ul><li>Media Production </li></ul></ul><ul><ul><ul><li>The ‘YOU’ phenomenon </li></ul></ul></ul><ul><ul><ul><ul><li>Blogs & User-generated content, mash-ups </li></ul></ul></ul></ul>
  34. 42. It’s about YOU, again!
  35. 43. Distribution <ul><li>Paradigm shifts in: </li></ul><ul><ul><li>Media Distribution </li></ul></ul><ul><ul><ul><li>Time-shifting </li></ul></ul></ul><ul><ul><ul><ul><li>RSS & Search Engines </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Podcasts </li></ul></ul></ul></ul>
  36. 44. What does the future hold?
  37. 45. ‘ It is difficult, indeed dangerous, to underestimate the huge changes this revolution will bring or the power of developing technologies to build and destroy - not just companies but whole countries.’ Rupert Murdoch
  38. 46. Thank You! Credit: Antony Mayfield , Head of Content & Media, Spannerworks www.spannerworks.com/ebooks