Walt disney SWOT

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Walt Disney
SWOT Analysis

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Walt disney SWOT

  1. 1. Walt Disney Company The Entertainment King
  2. 2. “It all started with a mouse…..” ---Walt Disney
  3. 3. Disney, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with four business segments Media Networks Parks and Resorts Consumer Products Studio Entertainment BUSINESS SEGMENTS
  4. 4. Media Networks Media Networks comprise a vast array of broadcast, cable, radio, publishing and Internet businesses.
  5. 5. ABC Television Network Disney Channel ESPN Radio Disney Walt Disney Internet Group (WDIG) Buena Vista
  6. 6. DONALDS HOUSE BOAT – TOONS TOWN,DISNEY LAND
  7. 7. MARK TWAIN RIVER BOAT – FRONTIER LAND,DISNEY LAND
  8. 8. MARK TWAIN RIVER BOAT – FRONTIER LAND,DISNEY LANDCINDERELLA CASTLE– FANTASYLAND,MAGIC KINGDOM
  9. 9. DISNEY CONSUMER PRODUCTS APPARELS FOOD,HEALTH AND BEAUTY STATIONARY
  10. 10. GAMES PUBLISHING TOYS
  11. 11. 3.) The Walt Disney Studios The Walt Disney Studios distributes motion pictures under: Walt Disney Pictures - which includes Walt Disney Animation Studios, Pixar Animation Studios DisneyToon Studios - Touchstone Pictures, Hollywood Pictures and Miramax Films.
  12. 12. Walt Disney Studios Motion Pictures International serves as the studio's international distribution arm. Walt Disney Studios Home Entertainment distributes Disney and other film titles to the rental and sell-through home entertainment markets worldwide. Disney Music Group distributes original music and motion picture soundtracks under Walt Disney Records, Hollywood Records, and Lyric Street Records.
  13. 13. The Walt Disney Company (India) Pvt. Ltd
  14. 14. The Walt Disney Company (India) Pvt. Ltd Subsidiary of Walt Disney Company. Develops ,produces movies & videos for children. Targeted at children aged 8-12 . Launch: December 2004 Location: Mumbai, India.
  15. 15. INDIA OPERATIONS • 2004 –Disney Channel & Toon Disney • 2006- Hungama TV & investment in UTV. • 2007- Disney's first local movie, Roadside Romeo.
  16. 16. DreamWorks Sony Pictures Entertainment Warner Bros. COMPETITORS
  17. 17. Financials 2011 http://corporate.disney.go.com/corporate/pdfs/Q411_PR_F INAL.pdf
  18. 18. • 7% increase in income ($10.04 bn) • 7% increase in revenue ($ 40 bn) • 24 % increase in EPS ($ 2.52) • 5% decrease in revenue from film production.
  19. 19. Media Networks • 11% increase in revenue ($18714 mn) • 17% increase in Operating income ($6146mn)
  20. 20. Parks & Resorts • 10% Revenue increase ($17,797mn) • 18% Operating income ($1553mn)
  21. 21. Consumer Products • 14% revenue increase ($3bn) • 21% operating income increase ($816mn)
  22. 22. STRENGHTS • Global Standardization • Target Customer: Children • Creative process • Popular Brand Name • Diversification WEAKNESSES • Excessive Research & Development • Constant Up Gradation • High Investment • High Risk Factor SWOT Analysis
  23. 23. OPPORTUNITIES • Merchandise • Global Localization: Think global, Act Local • Characters of national or regional appeal • Cheaper alternatives to soft toys • Disney Music Channel • Disney School of Management/ Training Institute THREATS • Competitors: National, Regional & Global • Employee Retention • Highly Demanding in terms of Sales, Creativity and Innovation • Brand Consistency • Product Differentiation

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