An overview of the digital publishing market in Baltic countries (Estonia, Latvia and Lithuania)

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International conference Publishing – trends and contexts
Pula, Croatia, 6th and 7th of December 2013

An article published (http://ozk.unizd.hr/libellarium/index.php/libellarium/article/view/183):
Gudinavičius, Arūnas. An overview of the digital publishing market in Baltic countries (Estonia, Latvia and Lithuania). Libellarium, VI, 1 – 2 (2013).

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An overview of the digital publishing market in Baltic countries (Estonia, Latvia and Lithuania)

  1. 1. International conference Publishing – trends and contexts Pula, Croatia, 6th and 7th of December 2013 An overview of the digital publishing market in Baltic countries (Estonia, Latvia and Lithuania) ARŪNAS GUDINAVIČIUS VILNIUS UNIVERSITY LITHUANIA
  2. 2. Baltic countries and Croatia Country Area, sq. km Population, mln. Estonia 45 227 1,4 Latvia 64 589 2,0 Lithuania 65 200 3,0 Croatia 56 594 4,3 Pula
  3. 3. Books reading time (minutes per day; Eurostat data): Estonia – 39 min. Latvia – 28 min. Lithuania – 23 min. What we have to read in digital?
  4. 4. Research questions:  What are main ebook sellers in Baltic countries?  What are main ebook publishers in Baltic countires?  How many ebooks in Estonian, Latvian and Lithuanian languages available on sale?  What are prices of ebooks?  What are most popular ebook formats?
  5. 5. Lithuania
  6. 6. Four main Lithuanian ebook stores  skaitykle.lt  knygute.lt  knygos.lt / eknygos.lrytas.lt  pegasas.ekps.lt / eknygos.delfi.lt (Alma Littera)
  7. 7. Number of titles (Lithuania) Unique titles: ~1300 (on 1st July 2013) pegasas. ekps.lt 578 knygos.lt 665 skaitykle.lt 778 knygute.lt 554
  8. 8. Ebook prices in Lithuania   Average price: 4,2 EUR  2% Price ranges: (see chart) Highest price: 12,1 EUR Antony Beevor, Stalingradas. EPUB, Alma littera, 2012  20% Free titles: 2% of all titiles 55% 23% 0 EUR >0-3 EUR >3-6 EUR > 6 EUR
  9. 9. Latvia
  10. 10. Three main Latvian ebook stores  zvaigzne.lv  e-gramatas.lv  egramata.lv
  11. 11. Number of titles (Latvia) Unique titles: ~700 egramata.lv 30 (on 1st September 2013) e-gramatas.lv 82 zvaigzne.lv 595
  12. 12. Ebook prices in Latvia   Average price: 5,0 EUR  3% Price ranges: (see chart) Highest price: 20,0 EUR Elisa Šrēdere. Sniega bumba. Vorens Bafets un dzīves bizness (Zvaigzne ABC)  31% 35% Free titles: 3% of all titles 31% 0 EUR >0-3 EUR >3-6 EUR > 6 EUR
  13. 13. Estonia
  14. 14. Five main Estonian e-book stores  kriso.ee (Krisostomus)  apollo.ee (Apollo)  rahvaraamat.ee (Rahva Raamat)  edrkpood.live.edrk.ee (Eesti Digiraamatute Keskuse)  ebooks.ee (Ersen, Harlequin)
  15. 15. Number of titles (Estonia) Unique titles: ~3200 (on 1st September 2013) ebooks.ee 580 edrkpood.live. edrk.ee 1112 rahvaraamat.ee 1735 kriso.ee 1829 apollo.ee 1741
  16. 16. Ebook prices in Estonia   Average price: 6,7 EUR  8% Price ranges: (see chart) Highest price: 66,0 EUR Karistusseadustik: Kommenteeritud väljaanne, Juura, 2011  18% Free titles: 8% of all titles 50% 24% 0 EUR >0-3 EUR >3-6 EUR > 6 EUR
  17. 17. Estonia, Latvia, Lithuania
  18. 18. Number of titles on sale On July-September 2013 3500 3200 3000 2500 2000 1500 1300 1000 700 500 0 Estonia Lithuania Academic publishers ebooks not included (mainly with print ready PDF’s) Latvia
  19. 19. Average ebooks prices On July-September 2013 8,0 7,0 6,7 6,0 5,0 5,0 EUR 4,2 4,0 3,0 Average wages (before taxes): 2,0 Estonia – 976 EUR (can purchase 145 ebooks) 1,0 Latvia – 716 EUR (can purchase 143 ebooks) Lithuania – 653 EUR (can purchase 155 ebooks) 0,0 Estonia Lithuania Latvia
  20. 20. 6000 Publishing dynamics 4790 4859 5000 4559 4226 4223 3994 4060 4040 4109 4097 4000 3642 3164 3317 3090 3265 2499 2482 2361 2320 2224 2291 1965 1628 1654 1557 1614 1677 1564 1509 1387 3760 3716 3176 2605 2591 2326 2767 Printed books 2371 2427 2244 2035 Ebooks Latvia (e-books) 0 2128 2083 Estonia (printed books and brochures) Latvia (printed books and brochures) Titles 3278 3449 2855 1968 1965 Estonia (e-books) 1000 3971 3466 3506 3458 2596 2652 2546 2530 2635 2628 3972 3727 3709 2885 3000 2000 3827 4685 4548 4567 4580 4551 4310 Lithuania (printed books and brochures) Lithuania (e-books) 36 6 3 98 54 5 914 625 384 353 248 121 149 61 117 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 • Academic publishers ebooks not included (mainly with print ready PDF’s) • Printed books and ebooks (except Lithuanian ebooks) statistical data from Lithuanian National bibliographic database, National Library of Estonia E-catalogue ESTER, National bibliography database of Latvia.
  21. 21. Publishers Publishers with 20 and more titles ZVAIGZNE ABC (LATVIA) 600 ERIDANAS (LITHUANIA) 370 ALMA LITTERA (LITHUANIA) 340 VARRAK (ESTONIA) 260 FUTU PRINT (ESTONIA) 210 SVAJONIŲ KNYGOS (LITHUANIA) 180 HEA LUGU (ESTONIA) 120 KULTUURILEHT (ESTONIA) 100 0 200 400 600 800
  22. 22. Books reading time (minutes per day; Eurostat data): Estonia – 39 min. Estonia 3200 titles Latvia – 28 min. Latvia 700 titles Lithuania – 23 min. Lithuania 1300 titles What we have to read in digital?
  23. 23. Conclusions  Estonians have 5 mayor ebook stores and approximately 3200 titles.  Lithuanians have 4 mayor ebook stores and approximately 1300 titles.  Latvians have 1 mayor ebook store and approximately 700 titles.  Cheapest ebooks are in Lithuania (average 4,2 EUR), then Latvia (5 EUR) and most expencive in Estonia (6,7 EUR).  Biggest (by titles) e-books publishers in Baltic countries are Zvaigzne ABC, Alma littera, Eridanas and Varrak. The biggest competition between publisher is in Estonia.  Almost all e-books available in EPUB format. PDF and MOBI ebooks occupy just few percents of all ebook population.  There are no reliable market data about income share. Likely ebook publishing could be up to 1% of mayor publishers income.
  24. 24. International conference Publishing – trends and contexts Pula, Croatia, 6th and 7th of December 2013 An overview of the digital publishing market in Baltic countries (Estonia, Latvia and Lithuania) Thank you. Arūnas Gudinavičius VILNIUS UNIVERSITY LITHUANIA

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