Brand Ambassador“A Brand Ambassador is someone who, at the most basiclevel, represents a brand in a positive way.It is the duty of a Brand Ambassador to express the messageof a company to consumers or people who would gainsomething from learning about the brand being advertised”
Characteristics of brand ambassador in general• A thorough knowledge about the product• Friendly and outgoing• Speak about the brand to the general public , friends , etc• Desire to perform and the get good name to the brand• Should be able top appeal to the human aspects of theproduct
How to choose a brand ambassador• Depends on business’s core values• Reputed person• Based on their public image and theirindividual traits
Motives behind endorsing a celebrity• Instant Brand Awareness and Recall.• Celebrity values define, and refresh the brand image.• Celebrities add new dimensions to the brand image.• Instant credibility or aspiration PR coverage• Convincing clients.Successful brand !!S=P* D*AV --the multiplier effectWhere S is a successful brand,P is an effective product.D is Distinctive Identityand AV is Added values.
A tribute given by Sports star magazine• malleable personality• coping with challenges• willing to change• firmly rooted to that fierce desire of winning• respects the seniors• giving others enough breathing space in the Indian dressingroom• heart to admit his mistakes
• emotional intelligence and fierce personalpride to guide a team
Quotes from MSD• “I am not the one to make big statements in pressconferences,”• ”Our record at home is something that we can be reallyproud of. It is a big achievement for us but it does not meanthat we can relax a bit”(after winning 2011 IPL)
• ”He is a real cool customer. It seems nothing can put himunder pressure. Whatever the situation, he is always undercontrol. The best thing about his captaincy is he backs thenewcomers a lot. He makes sure that every player getsenough chance to prove himself. Its very important. Muchlike Dada. Most of the senior players in the current teamstarted under Dada”