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Bloggers Branding


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Branding for blogger is a process of building awareness and extent loyalty.

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Bloggers Branding

  1. 1. DIGITAL BRANDING Dr Rulli Nasrullah, M.Si Bandar Lampung 14 April 2019 Aktivasi penjenamaan untuk blogger
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  3. 3. Bukan apa yang kita katakana, tetapi orang lain persepsikan. A brand is a person’s gut feeling Interaksi yang terjadi dengan netizen akan menghasilkan hubungan emosi Brand is a relationship Sebuah janji adan apa yang akan didapatkan Brand is a promise to readeers Apa yang internet katakana tetang kita Brand Identity is what we can see in the internet
  4. 4. Bagaimana GSB (Google Search Box) mengenal/memprediksi kita
  5. 5. Bagaimana pencarian Google merekam kita
  6. 6. Branding is a process STRENGTHS OPPORTUNITIESWEAKNESS THREATS BLOGGER You can simply impress your audience and add a unique zing and appeal to your blog. Brand Values – a good quality that a blog wants readers to connect with a brand. Brand Associations – are anything that people link or associate with the brand in their minds. Brand Positioning – is how the brand is perceived in the context of competitive alternatives Brand Essence – is the “heart and soul” (e.g. for Starbuck’s is “Rewarding everyday moments”). Brand Promise – is the unique value proposition (brand benefit e.g. for Juns blog is “funny.”). Brand Personality – is the composite of personality traits (e.g. trustworthy, friendly, innovative). Brand Archetype –is a genre you assign to your brand, based upon symbolism (e.g. avatar) Brand Voice – how does your brand (blog) “speak”? (e.g. teenagers language or you’re more serious)