New Frontiers in IT-EnabledMarketingAndrew Rudin, Comm ’79, MS/MIT ‘05Managing Principal, Outside Technologies, Inc.Certified Social Media Strategistwww.outsidetechnologies.com703.371.1242 (mobile)email@example.com/andyrudin
10 Recent Developments . . .1. “Startups Worry that Twitter and Facebook Are Blocking Their Way.”2. “How Apple and Amazon Security Flaws Led to My Epic Hacking.”3. “One-quarter of Americans will use mobile social networks this year.”4. The New York Times created great digital illustrations for the Summer 2012 Olympics.5. B2B SEO requires greater integration with multiple marketing specialties.
10 Recent Developments . . .6. Augmented Reality is moving from Novelty to Utility.7. Twitter’s growth plan could destroy it.8. The downloading spree for free mobile applications might be running out of steam.9. Crowdsourcing brings benefits for manufacturers and creates value for start-up companies.10. Nine social networks have emerged as most valuable for business.
How to define problemsWater--Is access to water a human right?Is it exploitative for companies toprofit from people who require basicnecessities, such as water, to live?How do we get water to people whoneed it?
How to define problemsGDP Improvement--What is the most important industryin an economy?How does an economy develop?
How to define problemsPersonal goals--Who will let me do this?Who can stop me?
How to define problemsPublic safety--How do we stop people from obtainingassault weapons and firearms likely tobe used in crimes?How do we identify behaviors thatportend violence, and take steps tointervene?
How to define problemsMarketing--What do the response metrics tell us?What do we have to do to improvecustomer loyalty and maximize VOC(Value of Customer)?
“Todays top performing marketers asrated by the managers (a profile we call‘Focusers’) have three key qualities:comfort with ambiguity, ability to askstrategic questions based on data, andnarrow focus on higher-order goals.”