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Esther Pezij-Broeksema
Bethsarim van Koetsveld-
Brinez
Panel Speake...
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Panel Program
•Introduction Esther
Pezij-Broeksema
•Strea Charters
...
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Panel Program
•Introduction Bethsarim
van Koetsveld
•What is Inboun...
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Introduction
Esther Broeksema-Perzij
•Aruba Learning
•Strea Charter...
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Strea Charters
“An intimate sea
experience”
Homepage
http://www.str...
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Strea Charters
Target Group
•Honeymooners
•Young Families
•Escaping...
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Strea Charters
Marketing
•Hotel Concierges
•Local Tourism Guides
•F...
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TripAdvisor
Homepage
http://www.tripadvisor.com
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TripAdvisor
Description
- Travelbrands
- International Websites
- H...
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TripAdvisor
History
- February 2000: Founded
by Stephen Kaufer
- Au...
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TripAdvisor
History
- May 2007: Smarter Travel
Media; operates
www....
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TripAdvisor
History
- 2007: Independent
Traveler Inc/ publishes
www...
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TripAdvisor
History
- February 2008: Holiday
Watchdog; a user
gener...
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TripAdvisor
History
- July 2008: comparison
www.VirtualTourist.co
m...
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TripAdvisor
History
- July 2008: FlipKey.com:
a vacation rental web...
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TripAdvisor
History
- October 2009:
www.Kuxun.cn China’s
2nd
larges...
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TripAdvisor
Benefits for my business
- Reviews
- Traveler articles
...
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TripAdvisor
Other Features
- Video
- Forum Discussions
- Content Di...
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TripAdvisor
Key Person
Stephen Kaufer, CEO
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Oranjestad
Stagebemiddeling
Homepage
http://www.aruba-stage.com
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Oranjestad
Stagebemiddeling
Core business:
•To mediate
•Match
•Help...
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Oranjestad
Stagebemiddeling
Target group:
•MBO/HBO/WO
students
•Pri...
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Oranjestad
Stagebemiddeling
Marketing
•Direct Mailings
•Visits to s...
follow Aruba Learning on www.twitter.com/arubalearning
Contact me
Esther Pezij-Broeksema
info@streacharters.com
www.streac...
follow Aruba Learning on www.twitter.com/arubalearning
Introduction
Bethsarim van Koetsveld
•Aruba Learning:
–Internet Mar...
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Introduction
Core Activity
Inbound Marketing
•SEO for the websites
...
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Introduction
Core Activity
Inbound Marketing
•Newsletter / Subscrib...
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Introduction
Secondary Activity
•Graphic & Web Design
follow Aruba Learning on www.twitter.com/arubalearning
Inbound Marketing
What is it?
•A new marketing trend,
started in 20...
follow Aruba Learning on www.twitter.com/arubalearning
Inbound Marketing
•Focuses on attracting
not interrupting
follow Aruba Learning on www.twitter.com/arubalearning
Inbound Marketing
Key Elements
•Content
•SEO
•Social Media
•Call-to...
follow Aruba Learning on www.twitter.com/arubalearning
Inbound Marketing
SEO
- Definition: Search
Engine Optimization
- …i...
follow Aruba Learning on www.twitter.com/arubalearning
Inbound Marketing
SEO
- …track & plan
consistently
- …can become a ...
follow Aruba Learning on www.twitter.com/arubalearning
Inbound Marketing
SEO
–…incorporate into
website platform =
cost ef...
follow Aruba Learning on www.twitter.com/arubalearning
Inbound Marketing
SEO
WHY?
•Easy Content Generation
•At the click o...
follow Aruba Learning on www.twitter.com/arubalearning
Inbound Marketing
Social Media
–Do you recognize any
of these?
–How...
follow Aruba Learning on www.twitter.com/arubalearning
Inbound Marketing
Social Media
•Benefits:
Free or low cost,
Accessi...
follow Aruba Learning on www.twitter.com/arubalearning
Inbound Marketing
Benefits
Lower Cost
•Blog + Social Media Sites
+ ...
follow Aruba Learning on www.twitter.com/arubalearning
Inbound Marketing
Benefits
Investment over time
•Content does not l...
follow Aruba Learning on www.twitter.com/arubalearning
Inbound Marketing
Benefits
Better Targeting
Keyword selection defin...
follow Aruba Learning on www.twitter.com/arubalearning
Inbound Marketing
Benefits
EMPOWERMENT
•great news for small
starti...
follow Aruba Learning on www.twitter.com/arubalearning
CRUSH IT!
Why NOW is the time to cash in on your passion.
Gary Vayn...
follow Aruba Learning on www.twitter.com/arubalearning
CRUSH IT!
Why NOW is the time to cash in on your passion.
Inbound M...
follow Aruba Learning on www.twitter.com/arubalearning
Resources
•www.hubspot.com
•www.websitegrader.co
m
•www.masscontrol...
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Digitized Communication Panel Presentation: Aruba Learning team members Esther Pezij-Broeksema and Bethsarim van Koetsveld-Brinez discuss the use of digitized tools to market business

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This is the presentation in which two of Aruba Learning's youngest team members, Esther Pezij-Broeksema & Bethsarim van Koetsveld-Brinez, discuss hos they do business online, what tools they use and the theory behind Inbound Marketing and Social Media.

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Digitized Communication Panel Presentation: Aruba Learning team members Esther Pezij-Broeksema and Bethsarim van Koetsveld-Brinez discuss the use of digitized tools to market business

  1. 1. follow Aruba Learning on www.twitter.com/arubalearning Esther Pezij-Broeksema Bethsarim van Koetsveld- Brinez Panel Speakers Digitized Communication for Businesses
  2. 2. follow Aruba Learning on www.twitter.com/arubalearning Panel Program •Introduction Esther Pezij-Broeksema •Strea Charters •TripAdvisor •Oranjestad Stage Bemiddeling •Contact
  3. 3. follow Aruba Learning on www.twitter.com/arubalearning Panel Program •Introduction Bethsarim van Koetsveld •What is Inbound Marketing? •Key Elements •Benefits •Suggested Reading •… ask a question or follow
  4. 4. follow Aruba Learning on www.twitter.com/arubalearning Introduction Esther Broeksema-Perzij •Aruba Learning •Strea Charters •Oranjestad Stagebemiddeling
  5. 5. follow Aruba Learning on www.twitter.com/arubalearning Strea Charters “An intimate sea experience” Homepage http://www.streacharters.com
  6. 6. follow Aruba Learning on www.twitter.com/arubalearning Strea Charters Target Group •Honeymooners •Young Families •Escaping the crowds
  7. 7. follow Aruba Learning on www.twitter.com/arubalearning Strea Charters Marketing •Hotel Concierges •Local Tourism Guides •Facebook •TripAdvisor
  8. 8. follow Aruba Learning on www.twitter.com/arubalearning TripAdvisor Homepage http://www.tripadvisor.com
  9. 9. follow Aruba Learning on www.twitter.com/arubalearning TripAdvisor Description - Travelbrands - International Websites - Headquarters
  10. 10. follow Aruba Learning on www.twitter.com/arubalearning TripAdvisor History - February 2000: Founded by Stephen Kaufer - August 2005: InterActive Corporation/Expedia Inc.
  11. 11. follow Aruba Learning on www.twitter.com/arubalearning TripAdvisor History - May 2007: Smarter Travel Media; operates www.smartertravel.com and www.bookingbuddy.co m
  12. 12. follow Aruba Learning on www.twitter.com/arubalearning TripAdvisor History - 2007: Independent Traveler Inc/ publishes www.CruiseCritic.com and independenttraveler.com
  13. 13. follow Aruba Learning on www.twitter.com/arubalearning TripAdvisor History - February 2008: Holiday Watchdog; a user generated travel site in the UK
  14. 14. follow Aruba Learning on www.twitter.com/arubalearning TripAdvisor History - July 2008: comparison www.VirtualTourist.co m: 1 million registered members and www.OneTime.com
  15. 15. follow Aruba Learning on www.twitter.com/arubalearning TripAdvisor History - July 2008: FlipKey.com: a vacation rental website
  16. 16. follow Aruba Learning on www.twitter.com/arubalearning TripAdvisor History - October 2009: www.Kuxun.cn China’s 2nd largest consumer travel site and hotel and flight search engine
  17. 17. follow Aruba Learning on www.twitter.com/arubalearning TripAdvisor Benefits for my business - Reviews - Traveler articles - Candid Photos
  18. 18. follow Aruba Learning on www.twitter.com/arubalearning TripAdvisor Other Features - Video - Forum Discussions - Content Distribution
  19. 19. follow Aruba Learning on www.twitter.com/arubalearning TripAdvisor Key Person Stephen Kaufer, CEO
  20. 20. follow Aruba Learning on www.twitter.com/arubalearning Oranjestad Stagebemiddeling Homepage http://www.aruba-stage.com
  21. 21. follow Aruba Learning on www.twitter.com/arubalearning Oranjestad Stagebemiddeling Core business: •To mediate •Match •Helpdesk
  22. 22. follow Aruba Learning on www.twitter.com/arubalearning Oranjestad Stagebemiddeling Target group: •MBO/HBO/WO students •Private sector and NGO’s
  23. 23. follow Aruba Learning on www.twitter.com/arubalearning Oranjestad Stagebemiddeling Marketing •Direct Mailings •Visits to schools •Facebook •Hyves & waarbenjijnu.nl
  24. 24. follow Aruba Learning on www.twitter.com/arubalearning Contact me Esther Pezij-Broeksema info@streacharters.com www.streacharters.com info@aruba-stage.nl www.aruba-stage.nl
  25. 25. follow Aruba Learning on www.twitter.com/arubalearning Introduction Bethsarim van Koetsveld •Aruba Learning: –Internet Marketing Virtual Assistant –Marketing Team •Twitter: @beththeimva
  26. 26. follow Aruba Learning on www.twitter.com/arubalearning Introduction Core Activity Inbound Marketing •SEO for the websites •Content Generation •Social Media Marketing
  27. 27. follow Aruba Learning on www.twitter.com/arubalearning Introduction Core Activity Inbound Marketing •Newsletter / Subscriber Management
  28. 28. follow Aruba Learning on www.twitter.com/arubalearning Introduction Secondary Activity •Graphic & Web Design
  29. 29. follow Aruba Learning on www.twitter.com/arubalearning Inbound Marketing What is it? •A new marketing trend, started in 2001. •Uses tools available on the Web 2.0 platform
  30. 30. follow Aruba Learning on www.twitter.com/arubalearning Inbound Marketing •Focuses on attracting not interrupting
  31. 31. follow Aruba Learning on www.twitter.com/arubalearning Inbound Marketing Key Elements •Content •SEO •Social Media •Call-to-action-buttons
  32. 32. follow Aruba Learning on www.twitter.com/arubalearning Inbound Marketing SEO - Definition: Search Engine Optimization - …is an ongoing process
  33. 33. follow Aruba Learning on www.twitter.com/arubalearning Inbound Marketing SEO - …track & plan consistently - …can become a 1-hour- a-day task
  34. 34. follow Aruba Learning on www.twitter.com/arubalearning Inbound Marketing SEO –…incorporate into website platform = cost effective
  35. 35. follow Aruba Learning on www.twitter.com/arubalearning Inbound Marketing SEO WHY? •Easy Content Generation •At the click of a button propagation.
  36. 36. follow Aruba Learning on www.twitter.com/arubalearning Inbound Marketing Social Media –Do you recognize any of these? –How often do you use them?
  37. 37. follow Aruba Learning on www.twitter.com/arubalearning Inbound Marketing Social Media •Benefits: Free or low cost, Accessible 24/7/365, reach thousands of people; simply CLICK!
  38. 38. follow Aruba Learning on www.twitter.com/arubalearning Inbound Marketing Benefits Lower Cost •Blog + Social Media Sites + Writing + Talking + Research= TIME, but also free to use.
  39. 39. follow Aruba Learning on www.twitter.com/arubalearning Inbound Marketing Benefits Investment over time •Content does not loose value •Rank accomplished can be maintained
  40. 40. follow Aruba Learning on www.twitter.com/arubalearning Inbound Marketing Benefits Better Targeting Keyword selection defines who finds you; customers self-qualify are more likely to buy.
  41. 41. follow Aruba Learning on www.twitter.com/arubalearning Inbound Marketing Benefits EMPOWERMENT •great news for small starting businesses: –Attainable: Free or very low cost!
  42. 42. follow Aruba Learning on www.twitter.com/arubalearning CRUSH IT! Why NOW is the time to cash in on your passion. Gary Vaynerchuck Capture: p. 98.
  43. 43. follow Aruba Learning on www.twitter.com/arubalearning CRUSH IT! Why NOW is the time to cash in on your passion. Inbound Marketing is “get off your lazy butt, Yes, YOU!, and interact! Share tidbits of your expertise online!”-marketing. - Beth the IMVA www.creativedesigndevelopment.com
  44. 44. follow Aruba Learning on www.twitter.com/arubalearning Resources •www.hubspot.com •www.websitegrader.co m •www.masscontrol.com •www.arubalearning.com • www.creativedesigndevelopme nt.com Suggested Reading CRUSH IT! Why NOW is the time to cash in on your passion. Purchase via the link @ www.arubalearning.com

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