Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
PROCESS AND TENSION
IN A DIGITAL AGENCY

@heykluge
@arturoeperez
A TALE OF TWO AGENCY
ARCHETYPES
CREATIVE
DEV SHOPS
• Balance between beauty and utility

• Strive for beauty, get results
• Each client is its own process
• Humans, beauty &...
WHAT HASN’T WORKED:
TOO MUCH STRUCTURE
WHAT’S WORKED:
A SIMPLE BUT FIRM
STRUCTURE
THE FUNDAMENTALS
•
•
•
•
•

A Solid Master Services Agreement
Stakeholder Alignment
Toggl
Basecamp
Skype
3 MAIN GOALS
Come
Visit

Speak
Catholic

Desire
A SET OF RECIPES
•
•
•
•
•
•

Project Briefs
Wireframes
Agile Methodology
Style Tiles
Rainbow Matrix
Manuals
THE CHALLENGE AHEAD:
CONTINUING THE
BALANCE
WE LIVE IN A PROCESS OF RECIPES
EVERY CLIENT IS ITS OWN PROCESS
CROSS-FUNCTIONAL MEANS MORE
DISCIPLINES ARE COMING
IN THE FUTURE
BUILD A SYSTEM THAT IS AS FLUID
AS IT IS FIRM
@heykluge
@arturoeperez
Process and Tension in a Digital Agency
Process and Tension in a Digital Agency
Process and Tension in a Digital Agency
Process and Tension in a Digital Agency
Process and Tension in a Digital Agency
Process and Tension in a Digital Agency
Process and Tension in a Digital Agency
Process and Tension in a Digital Agency
Upcoming SlideShare
Loading in …5
×

Process and Tension in a Digital Agency

1,332 views

Published on

Talk given at BalancedTeam LA on February 12.
Exploring the inherent tension that exists in a digital agency between building processes and systems, and being fluid and dynamic in an ever-changing digital landscape.

Published in: Technology
  • Login to see the comments

Process and Tension in a Digital Agency

  1. 1. PROCESS AND TENSION IN A DIGITAL AGENCY @heykluge @arturoeperez
  2. 2. A TALE OF TWO AGENCY ARCHETYPES
  3. 3. CREATIVE
  4. 4. DEV SHOPS
  5. 5. • Balance between beauty and utility • Strive for beauty, get results • Each client is its own process • Humans, beauty & technology
  6. 6. WHAT HASN’T WORKED: TOO MUCH STRUCTURE
  7. 7. WHAT’S WORKED: A SIMPLE BUT FIRM STRUCTURE
  8. 8. THE FUNDAMENTALS • • • • • A Solid Master Services Agreement Stakeholder Alignment Toggl Basecamp Skype
  9. 9. 3 MAIN GOALS Come Visit Speak Catholic Desire
  10. 10. A SET OF RECIPES • • • • • • Project Briefs Wireframes Agile Methodology Style Tiles Rainbow Matrix Manuals
  11. 11. THE CHALLENGE AHEAD: CONTINUING THE BALANCE
  12. 12. WE LIVE IN A PROCESS OF RECIPES
  13. 13. EVERY CLIENT IS ITS OWN PROCESS
  14. 14. CROSS-FUNCTIONAL MEANS MORE DISCIPLINES ARE COMING IN THE FUTURE
  15. 15. BUILD A SYSTEM THAT IS AS FLUID AS IT IS FIRM
  16. 16. @heykluge @arturoeperez

×