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SEO movil 2015 (SEO al UX)

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Presentación completa y VIDEO en: http://www.seocom.es/seo-movil
En el 2012 hablé en ClinicSEO de cómo hacer un buen Responsive Web Design, en esta ponencia vamos haremos una introducción a la experiencia de usuario y a los Factores de SEO mobile que vamos atener que trabajar en 2015..

Published in: Mobile
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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SEO movil 2015 (SEO al UX)

  1. 1. mobile, mobile, mobile, mobile, mobile, mobile, mobile, mobile, mobile, mobile SEO Mobile 2015 SEO + UX
  2. 2. Arturo Marimón @arturomarimon www.seocom.es Patrocinado por: Dani Armengol @darmng daniarmengol.com
  3. 3. ARTURO MARIMÓN TW: @arturomarimon LI: linkedin.com/in/arturomarimon by www.seocom.es SUFRIDOR SEO
  4. 4. Resumen ponencia y más recursos Arturo Marimón @arturomarimon www.seocom.es/seo-movil •  Consumirlo con moderación. •  Contiene verdades como puños, recursos y bífidus. •  Puede producir mareos y vértigo. •  No automedicarse y consultar con SEOCOM.
  5. 5. 20 años Venta de PCs A.Marimón @arturomarimon
  6. 6. Venta de smartphones + tablets 5 años A.Marimón @arturomarimon
  7. 7. Desktop vs Mobile A.Marimón @arturomarimon
  8. 8. 2012 – 3.997 resoluciones Resoluciones en Android A.Marimón @arturomarimon
  9. 9. 2014 – 18,796 resoluciones http://opensignal.com/reports/2014/android-fragmentation/ Resoluciones en Android
  10. 10. Resoluciones de pantalla A.Marimón @arturomarimon
  11. 11. Datos reales clientes de SEOCOM A.Marimón @arturomarimon
  12. 12. Algunos clientes de seocom Ecommerce 38,6% mobile A.Marimón @arturomarimon
  13. 13. Algunos clientes de seocom Marca productos farmaceuticos 54,5% mobile A.Marimón @arturomarimon
  14. 14. Algunos clientes de seocom Marca de moda 56,6% mobile A.Marimón @arturomarimon
  15. 15. Portal de contenido local 67% mobile Algunos clientes de seocom A.Marimón @arturomarimon
  16. 16. Blog contenido 70,2% mobile Algunos clientes de seocom A.Marimón @arturomarimon
  17. 17. Todos ellos están HOY desarrollando su site responsive A.Marimón @arturomarimon
  18. 18. Evolución 2012 - 2015
  19. 19. Mobile First 3
  20. 20. No es un problema, es una oportunidad que te obliga a priorizar.
  21. 21. Mobile First A.Marimón @arturomarimon A móvil RWD no es ordenar columnas
  22. 22. Mobile First El orden correcto de trabajo A.Marimón @arturomarimon A desktop
  23. 23. Mobile First Evitar los largos scrolls •  Céntrate en el mensaje •  Carga condicional •  Descubrimiento progresivo A.Marimón @arturomarimon
  24. 24. Mobile First Los detalles no son los detalles. Ellos hacen el diseño. Charles Eames “ A.Marimón @arturomarimon
  25. 25. Mobile First Apple creo el Reader Mode A.Marimón @arturomarimon
  26. 26. Content First 2
  27. 27. Content First Céntrate en lo más importante para sus clientes 80% menos de espacio A.Marimón @arturomarimon
  28. 28. Content First Tu contenido A.Marimón @arturomarimon
  29. 29. Content First Muerte muerte muerte al Lorem Ipsum A.Marimón @arturomarimon
  30. 30. Content First Cada experiencia crea un efecto halo que afecta a tu credibilidad. A.Marimón @arturomarimon
  31. 31. Content First A.Marimón @arturomarimon
  32. 32. Content First Efectividad = oportunidad + interacción A.Marimón @arturomarimon
  33. 33. Content First Anticipar la acción necesaria en cada momento Esto es DISEÑO A.Marimón @arturomarimon
  34. 34. Content First Luke Wroblewski La anticipación es parte de la creación de grandes experiencias A.Marimón @arturomarimon “
  35. 35. Content First No puedes escribir contenido si no conoces las motivaciones, objetivos, y contexto de consumo. A.Marimón @arturomarimon
  36. 36. Content First No confundir motivaciones con sus objetivos o acciones A.Marimón @arturomarimon
  37. 37. People First 1
  38. 38. People First Personas, no usuarios las personas son más complejas que la simple consecución de tareas de uso. A.Marimón @arturomarimon
  39. 39. People First Presuponer que entendemos sus motivaciones A.Marimón @arturomarimon
  40. 40. People First Los “usuarios móviles” no existen. Son las personas. A.Marimón @arturomarimon
  41. 41. People First Móvil es un verbo A.Marimón @arturomarimon
  42. 42. DIFERENTES SITES S.U.X SOME USER EXPERIENCE A.Marimón @arturomarimon Billy Gregory
  43. 43. Tú lo diseñas A.Marimón @arturomarimon
  44. 44. y lo utilizan como quieren A.Marimón @arturomarimon
  45. 45. …revolviéndose en su tumba A.Marimón @arturomarimon
  46. 46. grima con sólo verlo :) A.Marimón @arturomarimon
  47. 47. Contexto de uso Objetivos & Obstáculos Factores SEO
  48. 48. Contexto de uso https://think.withgoogle.com/mobileplanet/es/ A.Marimón @arturomarimon
  49. 49. Objetivos A.Marimón @arturomarimon
  50. 50. SEO Mobile = SEO Local + UX El 89% de los usuarios de smartphones busca información local en su teléfono Palabra de Google … “ A.Marimón @arturomarimon
  51. 51. SEO Mobile = SEO Local + UX Objetivos > Factores SEO Local Teléfono, horario y dirección de tú negocio o tienda. A.Marimón @arturomarimon
  52. 52. Obstáculo compra móvil Factor SEO: HTTPSFactor SEO: Velocidad de CargaFactor SEO: UX Mobile A.Marimón @arturomarimon
  53. 53. SEO mobile La obsesión de Google por las personas debería ser la nuestra A.Marimón @arturomarimon
  54. 54. Google y el SEO Mobile A.Marimón @arturomarimon
  55. 55. SEO mobile = SEO técnico Pérdida de tráfico Mobile 25 octubre 21 octubre DMCA/"Pirate” Update Corrección del error Panda Update A.Marimón @arturomarimon
  56. 56. SEO mobile = SEO técnico Desbloqueo de tráfico Mobile Eliminamos la redirección incorrecta A.Marimón @arturomarimon 100% más de tráfico
  57. 57. Esto no es SEO A.Marimón @arturomarimon
  58. 58. SEO mobile 2011.12: Google anuncia que lanza bots mobile específico de smartphones. 2012.03: Google procesa JS y CSS para poder visualizar las páginas como una persona. 2013.03: Guía de Google “Creación de sitios web optimizados para móviles" en Español 2013.06: Cambios en las SERPs de los smartphones. 2014.01: Nuevo Google Bot Mobile Smartphone (Iphone 6 y un Samsung) 2014.03: Ahora se puede visualizar errores de rastreo Móvil en WMT 2014.05: Actualización de Page Speed para procesar la usabilidad de la web mobile 2014.10: Penalización de sitios que utilizan Flash en las SERPs Mobile 2014.10: Penalización de sites si bloqueas el CSS y JS con robots.txt 2014.11: Etiquetado Mobile-friendly en las SERPs Mobile 2015.01: El 17/18 de enero envío masivo de emails a todos los clientes. A.Marimón @arturomarimon
  59. 59. SEO mobile A.Marimón @arturomarimon
  60. 60. SEO mobile 5 puntos de UX que mide HOY Google •  Tamaño de texto •  Ventana gráfica para móviles •  El contenido es más ancho que la pantalla •  Los enlaces están demasiado juntos + •  Velocidad de carga mobile A.Marimón @arturomarimon
  61. 61. La primera regla del club RWD es la velocidad. Prohibido el uso del display:none
  62. 62. SEO mobile A.Marimón @arturomarimon 40%de las personas abandonan un site que tarda más de 3 segundos en cargar
  63. 63. ¿Por qué Google NO recomienda la versión mobile? SEO mobile A.Marimón @arturomarimon
  64. 64. LaWEB responsive SEO mobile A.Marimón @arturomarimon
  65. 65. SEO mobile ¿Cómo mide Chrome que enlace has querido tocar? A.Marimón @arturomarimon
  66. 66. SEO mobile A mayor uso de la acción, más grande debería ser el área de click A.Marimón @arturomarimon
  67. 67. Herramientas A.Marimón @arturomarimon
  68. 68. El rey de los emuladores
  69. 69. Grabación de usuarios hotjar.com o inspectlet.com
  70. 70. Mitos y leyendas A.Marimón @arturomarimon
  71. 71. Las personas no hacen Scroll Mito 1 A.Marimón @arturomarimon
  72. 72. scroll: mitos y leyendas A.Marimón @arturomarimon
  73. 73. scroll: mitos y leyendas A.Marimón @arturomarimon http://blog.chartbeat.com/2013/08/12/scroll-behavior-across-the-web/
  74. 74. - - - scroll: mitos y leyendas ¿Por qué el 74% de las personas hacen scroll antes de que se cargue la página? No saben usar el móvil Será A.Marimón @arturomarimon
  75. 75. scroll: mitos y leyendas A.Marimón @arturomarimon
  76. 76. scroll: mitos y leyendas A.Marimón @arturomarimon ¿Qué quiere decir todo esto? Que los usuarios buscan el contenido
  77. 77. La publicidad no puede ser responsive Mito 2 A.Marimón @arturomarimon
  78. 78. theguardian RWD Nuevo site responsive Nuevos formatos de publicidad The Guardian - 6.000 tipos diferentes de dispositivos A.Marimón @arturomarimon
  79. 79. theguardian: Banners HTML5 •  Logo •  CTA •  Imagen Se resituan según la definición de pantalla MUERTE DEL PIXEL EN LA PUBLICIDAD A.Marimón @arturomarimon
  80. 80. theguardian: Banners Nuevo formato: The Escalator Sensación de persistencia sin interrumpir la legibilidad y uso del site A.Marimón @arturomarimon
  81. 81. SEO Mobile •  Múltiples dispositivos = RWD •  People > Content > Mobile First •  Motivaciones = Objetivos •  SEO Mobile = Local + UX +WPO A.Marimón @arturomarimon
  82. 82. <gracias />
  83. 83. PREGUNTAD MALDITOS, PREGUNTAD :) ¿SEOS HA COMIDO LA LENGUA EL GATO?
  84. 84. GRACIAS  POR  VENIR   www.clinicseo.es

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