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Content Marketing & SEO - Congreso Web 2013

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Content Marketing & SEO - Congreso Web 2013

  1. 1. Arturo Marimón | @arturomarimonContentMarketinghttp://seocom.es/cw&SEO
  2. 2. compártela ponenciacon tusseguidoreshttp://seocom.es/cw
  3. 3. SUFRIDOR SEOARTURO  MARIMÓN    Twi-er:  @arturomarimon  Empresa:  h-p://www.seocom.es  
  4. 4. ¿Qué lleva al mundoSEO a adoptar elContent Marketing?Arturo Marimón | @arturomarimon
  5. 5. VERVIDEOhttp://seocom.es/cw
  6. 6. qué hemos aprendidoandando el camino
  7. 7. Arturo Marimón | @arturomarimoncontenido de calidad
  8. 8. lo contrario de Excelentees “Muy bueno”Arturo Marimón | @arturomarimonSeth Godin
  9. 9. Arturo Marimón | @arturomarimon
  10. 10. Arturo Marimón | @arturomarimonlucha contra lamediocridad
  11. 11. hemos aprendidoqué es elContent Marketing
  12. 12. Arturo Marimón | @arturomarimonEl Content Marketing es unatécnica de marketing de creacióny distribución de contenidorelevante y valioso para atraer,adquirir y enganchar a unpúblico objetivo o target, con elobjetivo de impulsar accionesrentables para un cliente.
  13. 13. Arturo Marimón | @arturomarimon
  14. 14. Arturo Marimón | @arturomarimon¿Qué es {Content Marketing|SEO}?, dices mientras clavas en mi pupila tupupila azul. ¿Qué es  {Content Marketing|SEO}?, ¿Y tú me lo preguntas? {Content Marketing|SEO}... ERES TÚ.Spineado de Bécquer
  15. 15. Arturo Marimón | @arturomarimonSimply put,content iscontextualized data.“Rahel Bailie dixit
  16. 16. Arturo Marimón | @arturomarimonEverythingis content.“Rachel Lovinger dixit
  17. 17. Content Marketinges DIOSArturo Marimón | @arturomarimon
  18. 18. hemos aprendidoqué es la originalidad
  19. 19. hemos aprendido aROBARArturo Marimón | @arturomarimon
  20. 20. Arturo Marimón | @arturomarimonPicasso robaba,Steve Jobs robabay tú …¿quieres ser original?
  21. 21. Arturo Marimón | @arturomarimontomar o retener el biendel prójimo injustamentey perjudicar de cualquiermanera al prójimo en susbienes“
  22. 22. Séptimo mandamientoNo robarásArturo Marimón | @arturomarimon
  23. 23. Séptimo mandamiento 2.0No robarássin enlazar a la fuenteArturo Marimón | @arturomarimon
  24. 24. Arturo Marimón | @arturomarimonRobar no es copiar
  25. 25. Arturo Marimón | @arturomarimonCopiar, copiar, copiar
  26. 26. Arturo Marimón | @arturomarimonCopias lo obvio
  27. 27. Arturo Marimón | @arturomarimonCopias la solución
  28. 28. Arturo Marimón | @arturomarimonCopias el alma
  29. 29. Arturo Marimón | @arturomarimone l r e s u l t a d oALGO NUEVO
  30. 30. Arturo Marimón | @arturomarimonTIP SEO
  31. 31. Arturo Marimón | @arturomarimon“roba un contenidoy crea unainfografía interactiva”
  32. 32. Encuentra un contenido originalCrea una infografía interactivaHazlo simple, fácil, para todosContacta con el autor y enlázaleContacta con quien enlazó al autorContacta con quien lo compartióPiensa en globalArturo Marimón | @arturomarimongran✔✔✔✔✔✔✔
  33. 33. Esto lo he robado deROSS HUDGENS@RossHudgensLink Building By Imitation
  34. 34. Arturo Marimón | @arturomarimonAUSTIN KLEONFue robado de
  35. 35. Arturo Marimón | @arturomarimonAUSTIN KLEONNo os perdais el videowww.seocom.es/cwFue robado deRobo la idea deTom Phillips
  36. 36. Arturo Marimón | @arturomarimonUn ejemplo
  37. 37. hereistoday.comArturo Marimón | @arturomarimon
  38. 38. hereistoday.comArturo Marimón | @arturomarimon
  39. 39. Arturo Marimón | @arturomarimon
  40. 40. Arturo Marimón | @arturomarimonOtro ejemplo
  41. 41. h"p://journals.lww.com/acsm-­‐healthfitness/Fulltext/2013/05000/HIGH_INTENSITY_CIRCUIT_TRAINING_USING_BODY_WEIGHT_.5.aspx  
  42. 42. Arturo Marimón | @arturomarimonh"p://well.blogs.nyRmes.com/2013/05/09/the-­‐scienRfic-­‐7-­‐minute-­‐workout/  The Scientific 7-Minute Workout
  43. 43. Arturo Marimón | @arturomarimon
  44. 44. hemos aprendidoa titulardesaprendido
  45. 45. Arturo Marimón | @arturomarimonerrores más comunes•  demasiado vagos•  muy específicos
  46. 46. Arturo Marimón | @arturomarimon¿Por qué los SEOs nodeberían titular?
  47. 47. Arturo Marimón | @arturomarimon
  48. 48. Un buen título es ladiferencia entre 1.000y 1.000.000 depersonas leyendo micontenido.Arturo Marimón | @arturomarimon“Pariser de Upworthy.com
  49. 49. Zach  Wahls  Speaks  About  Family    (Ytulo  youtube)      1  Millón  visitas  Arturo Marimón | @arturomarimon
  50. 50. Two Lesbians Raised ABaby And This IsWhatThey GotArturo Marimón | @arturomarimon
  51. 51. Arturo Marimón | @arturomarimon17 Millones visitas
  52. 52. Arturo Marimón | @arturomarimonla gráfica del éxito1.904.873
  53. 53. Arturo Marimón | @arturomarimonno todo es viral
  54. 54. Arturo Marimón | @arturomarimonpero a veces …
  55. 55. Arturo Marimón | @arturomarimon
  56. 56. Arturo Marimón | @arturomarimon
  57. 57. Arturo Marimón | @arturomarimon
  58. 58. Arturo Marimón | @arturomarimon
  59. 59. Arturo Marimón | @arturomarimonUn hombre siempretiene dos razones parahacer algo: Una buenay la verdadera.J_P_Morgan
  60. 60. Arturo Marimón | @arturomarimonNi ellos sabenlo que va a funcionar
  61. 61. 25 titularesArturo Marimón | @arturomarimon
  62. 62. Arturo Marimón | @arturomarimontest A/Bdel mejor Title
  63. 63. Arturo Marimón | @arturomarimonh"p://wordpress.org/plugins/Rtle-­‐split-­‐tesRng-­‐for-­‐wordpress/  
  64. 64. hemos aprendidoa contar historias
  65. 65. Arturo Marimón | @arturomarimonstorytelling
  66. 66. Arturo Marimón | @arturomarimonStorytelling onlineSorprendeUna idea en cada párrafoCrisisClimaxCompartirCompartirComentar
  67. 67. Arturo Marimón | @arturomarimontambién es una historia
  68. 68. Arturo Marimón | @arturomarimony porsupuestoestotambién
  69. 69. Arturo Marimón | @arturomarimony esto también
  70. 70. Arturo Marimón | @arturomarimon6 tips paramejorar tu copy
  71. 71. Arturo Marimón | @arturomarimon79% de los usuariosno leen… escaneanh"p://www.nngroup.com/arRcles/how-­‐users-­‐read-­‐on-­‐the-­‐web/  
  72. 72. Arturo Marimón | @arturomarimon•  Párrafos cortos•  Empezar por el resumen•  Enlaces y negritas relevantes•  Listados, imágenes y citas•  La paja para las cabras•  Tamaño de fuente adaptativo
  73. 73. Arturo Marimón | @arturomarimon
  74. 74. Arturo Marimón | @arturomarimon
  75. 75. hemos aprendidoqué ideas llevan al éxito
  76. 76. piensa diferente
  77. 77. Arturo Marimón | @arturomarimon
  78. 78. Arturo Marimón | @arturomarimon
  79. 79. GRACIASARTURO  MARIMÓN  @arturomarimon  www.seocom.es/cw

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