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Content Marketing: Amor en tiempos de SEO

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El marketing online, hoy en día, no trata de influenciarte a ti, sino de que tú le influencies a el por mí.

El Content Marketing y los procesos de engagement nos permiten enamorar a nuestros visitantes, no sólo convirtiéndolos en clientes sino en embajadores de nuestras marcas.

Published in: Marketing
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Content Marketing: Amor en tiempos de SEO

  1. 1. Arturo Marimón | @arturomarimon Branded Content A M O REN TIEMPOS DE SEO
  2. 2. ARTURO  MARIMÓN     Twi$er:  @arturomarimon   Google+:  +ArturoMarimon     by  www.seocom.es   SUFRIDOR SEO
  3. 3. 1er CLICK MARKETING 2o CLICK MARKETING Stephen Croome >
  4. 4. NOS ENAMORAMOS IGUAL DE LAS MARCAS QUE DE LAS PERSONAS Ismael Pascual “ Director  de  comunicación  de  Coca  Cola    
  5. 5. COMO NOS ENAMORAMOS ,
  6. 6. { PAUSA DRAMATICA } ,
  7. 7. WHY WE LOVE Helen Fisher
  8. 8. FUNCIONES MOTRICES, EMOCIONES Y SENTIMIENTOS DE PLACER neurotransmisor
  9. 9. I N C O N S C I E N T E E L M O M E N T O P R O X I M I D A D N O V E D A D
  10. 10. EL MOMENTO 1
  11. 11. EL CONTENIDO HA DE SER ENCONTRADO
  12. 12. TERRITORIO DE MARCA
  13. 13. TERRITORIO DE MARCA TARGET CONTENIDOTARGET
  14. 14. CONTENIDO UTIL ,
  15. 15. R O I
  16. 16. NO TODO CONTENIDO UTIL NOS VALE ,
  17. 17. ,
  18. 18. CANALES VS TARGET
  19. 19. PROXIMIDAD 2
  20. 20. EL ROCE HACE EL CARINO -
  21. 21. SEGMENTACION ,
  22. 22. ONE : MANY ONE : ONE
  23. 23. EL LOCAL ES EL NUEVO GLOBAL
  24. 24. IDENTIDAD VERBAL
  25. 25. Personal   Corpora>vo   Tu  voz  
  26. 26. h$p://voiceandtone.com/  
  27. 27. h$ps://marca.bankinter.com/www/es-­‐es/cgi/mar+ebastonovoz  
  28. 28. STORYTELLING
  29. 29. TU MARCA ES UNA PROMESA, LAS HISTORIAS TE AYUDAN A CONSTRUIRLA
  30. 30. ESQUEMA DE UNA HISTORIA
  31. 31. VIDA TRANQUILA INCIDENTE DE INCITACIÓN CAIDA AFRONTA LA SITUACIÓN LUCHA RESURGE MEJOR QUE AL PRINCIPIO VIAJE DEL HEROE
  32. 32. BRAND STORY
  33. 33. DURACELL
  34. 34. GOOGLE
  35. 35. PERSONAL STORY
  36. 36. SER PERSONA ES TENER UNA HISTORIA QUE CONTAR “ Isak Dinesen Pseudónimo de Karen Blixen
  37. 37. MISTERIO / NOVEDAD 3
  38. 38. SORPRENDER
  39. 39. SORPRENDER
  40. 40. { PELOS COMO ESCARPIAS }
  41. 41. Noah Kagan CEO de AppSumo
  42. 42. TRANSPARENCIA
  43. 43. INCONSCIENTE 0
  44. 44. PATRONES INCONSCIENTES
  45. 45. 39 MILISEGUNDOS Lindgaard et al. (2006)
  46. 46. BAJA COMPLEJIDAD VISUAL Y ALTO PROTOTIPADO
  47. 47. SIMPLE ES MEJOR
  48. 48. EFECTO ANCLA
  49. 49. HACKING CONTENT
  50. 50. CURRICULUM ,
  51. 51. VOLVO
  52. 52. http://www.seocom.es/ content-marketing-y-a-lo-loco
  53. 53. TE QUIERO MAS QUE AYER ,
  54. 54. NOS ENAMORA TODOS LOS DIAS ,
  55. 55. N O V E D A D P R O X I M I D A D C O N S T A N C I A
  56. 56. Voto  a  @arturomarimon  como  ponente  para  el  @SEOnthebeach  por   su  ponencia  sobre  Content  MarkeCng   GRACIAS ARTURO  MARIMÓN   TwiFer:  @arturomarimon   Google+:  +ArturoMarimon  

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