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Arturo Marimón | @arturomarimon Branded Content A M O REN TIEMPOS DE SEO
ARTURO  MARIMÓN     Twi$er:  @arturomarimon   Google+:  +ArturoMarimon     by  www.seocom.es   SUFRI...
1er CLICK MARKETING 2o CLICK MARKETING Stephen Croome >
NOS ENAMORAMOS IGUAL DE LAS MARCAS QUE DE LAS PERSONAS Ismael Pascual “ Director  de  comunicación  de  Coca  Co...
COMO NOS ENAMORAMOS ,
{ PAUSA DRAMATICA } ,
WHY WE LOVE Helen Fisher
FUNCIONES MOTRICES, EMOCIONES Y SENTIMIENTOS DE PLACER neurotransmisor
I N C O N S C I E N T E E L M O M E N T O P R O X I M I D A D N O V E D A D
EL MOMENTO 1
EL CONTENIDO HA DE SER ENCONTRADO
TERRITORIO DE MARCA
TERRITORIO DE MARCA TARGET CONTENIDOTARGET
CONTENIDO UTIL ,
R O I
NO TODO CONTENIDO UTIL NOS VALE ,
,
CANALES VS TARGET
PROXIMIDAD 2
EL ROCE HACE EL CARINO -
SEGMENTACION ,
ONE : MANY ONE : ONE
EL LOCAL ES EL NUEVO GLOBAL
IDENTIDAD VERBAL
Personal   Corpora>vo   Tu  voz  
h$p://voiceandtone.com/  
h$ps://marca.bankinter.com/www/es-­‐es/cgi/mar+ebastonovoz  
STORYTELLING
TU MARCA ES UNA PROMESA, LAS HISTORIAS TE AYUDAN A CONSTRUIRLA
ESQUEMA DE UNA HISTORIA
VIDA TRANQUILA INCIDENTE DE INCITACIÓN CAIDA AFRONTA LA SITUACIÓN LUCHA RESURGE MEJOR QUE AL PRINCIPIO VIAJE DEL HEROE
BRAND STORY
DURACELL
GOOGLE
PERSONAL STORY
SER PERSONA ES TENER UNA HISTORIA QUE CONTAR “ Isak Dinesen Pseudónimo de Karen Blixen
MISTERIO / NOVEDAD 3
SORPRENDER
SORPRENDER
{ PELOS COMO ESCARPIAS }
Noah Kagan CEO de AppSumo
TRANSPARENCIA
INCONSCIENTE 0
PATRONES INCONSCIENTES
39 MILISEGUNDOS Lindgaard et al. (2006)
BAJA COMPLEJIDAD VISUAL Y ALTO PROTOTIPADO
SIMPLE ES MEJOR
EFECTO ANCLA
HACKING CONTENT
CURRICULUM ,
VOLVO
http://www.seocom.es/ content-marketing-y-a-lo-loco
TE QUIERO MAS QUE AYER ,
NOS ENAMORA TODOS LOS DIAS ,
N O V E D A D P R O X I M I D A D C O N S T A N C I A
Voto  a  @arturomarimon  como  ponente  para  el  @SEOnthebeach  por   su  ponencia  sobre  Conten...
Content Marketing: Amor en tiempos de SEO
Content Marketing: Amor en tiempos de SEO
Content Marketing: Amor en tiempos de SEO
Content Marketing: Amor en tiempos de SEO
Content Marketing: Amor en tiempos de SEO
Content Marketing: Amor en tiempos de SEO
Content Marketing: Amor en tiempos de SEO
Content Marketing: Amor en tiempos de SEO
Content Marketing: Amor en tiempos de SEO
Content Marketing: Amor en tiempos de SEO
Content Marketing: Amor en tiempos de SEO
Content Marketing: Amor en tiempos de SEO
Content Marketing: Amor en tiempos de SEO
Content Marketing: Amor en tiempos de SEO
Content Marketing: Amor en tiempos de SEO
Content Marketing: Amor en tiempos de SEO
Content Marketing: Amor en tiempos de SEO
Content Marketing: Amor en tiempos de SEO
Content Marketing: Amor en tiempos de SEO
Content Marketing: Amor en tiempos de SEO
Content Marketing: Amor en tiempos de SEO
Content Marketing: Amor en tiempos de SEO
Content Marketing: Amor en tiempos de SEO
Content Marketing: Amor en tiempos de SEO
Content Marketing: Amor en tiempos de SEO
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Content Marketing: Amor en tiempos de SEO

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El marketing online, hoy en día, no trata de influenciarte a ti, sino de que tú le influencies a el por mí.

El Content Marketing y los procesos de engagement nos permiten enamorar a nuestros visitantes, no sólo convirtiéndolos en clientes sino en embajadores de nuestras marcas.

Published in: Marketing
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Content Marketing: Amor en tiempos de SEO

  1. 1. Arturo Marimón | @arturomarimon Branded Content A M O REN TIEMPOS DE SEO
  2. 2. ARTURO  MARIMÓN     Twi$er:  @arturomarimon   Google+:  +ArturoMarimon     by  www.seocom.es   SUFRIDOR SEO
  3. 3. 1er CLICK MARKETING 2o CLICK MARKETING Stephen Croome >
  4. 4. NOS ENAMORAMOS IGUAL DE LAS MARCAS QUE DE LAS PERSONAS Ismael Pascual “ Director  de  comunicación  de  Coca  Cola    
  5. 5. COMO NOS ENAMORAMOS ,
  6. 6. { PAUSA DRAMATICA } ,
  7. 7. WHY WE LOVE Helen Fisher
  8. 8. FUNCIONES MOTRICES, EMOCIONES Y SENTIMIENTOS DE PLACER neurotransmisor
  9. 9. I N C O N S C I E N T E E L M O M E N T O P R O X I M I D A D N O V E D A D
  10. 10. EL MOMENTO 1
  11. 11. EL CONTENIDO HA DE SER ENCONTRADO
  12. 12. TERRITORIO DE MARCA
  13. 13. TERRITORIO DE MARCA TARGET CONTENIDOTARGET
  14. 14. CONTENIDO UTIL ,
  15. 15. R O I
  16. 16. NO TODO CONTENIDO UTIL NOS VALE ,
  17. 17. ,
  18. 18. CANALES VS TARGET
  19. 19. PROXIMIDAD 2
  20. 20. EL ROCE HACE EL CARINO -
  21. 21. SEGMENTACION ,
  22. 22. ONE : MANY ONE : ONE
  23. 23. EL LOCAL ES EL NUEVO GLOBAL
  24. 24. IDENTIDAD VERBAL
  25. 25. Personal   Corpora>vo   Tu  voz  
  26. 26. h$p://voiceandtone.com/  
  27. 27. h$ps://marca.bankinter.com/www/es-­‐es/cgi/mar+ebastonovoz  
  28. 28. STORYTELLING
  29. 29. TU MARCA ES UNA PROMESA, LAS HISTORIAS TE AYUDAN A CONSTRUIRLA
  30. 30. ESQUEMA DE UNA HISTORIA
  31. 31. VIDA TRANQUILA INCIDENTE DE INCITACIÓN CAIDA AFRONTA LA SITUACIÓN LUCHA RESURGE MEJOR QUE AL PRINCIPIO VIAJE DEL HEROE
  32. 32. BRAND STORY
  33. 33. DURACELL
  34. 34. GOOGLE
  35. 35. PERSONAL STORY
  36. 36. SER PERSONA ES TENER UNA HISTORIA QUE CONTAR “ Isak Dinesen Pseudónimo de Karen Blixen
  37. 37. MISTERIO / NOVEDAD 3
  38. 38. SORPRENDER
  39. 39. SORPRENDER
  40. 40. { PELOS COMO ESCARPIAS }
  41. 41. Noah Kagan CEO de AppSumo
  42. 42. TRANSPARENCIA
  43. 43. INCONSCIENTE 0
  44. 44. PATRONES INCONSCIENTES
  45. 45. 39 MILISEGUNDOS Lindgaard et al. (2006)
  46. 46. BAJA COMPLEJIDAD VISUAL Y ALTO PROTOTIPADO
  47. 47. SIMPLE ES MEJOR
  48. 48. EFECTO ANCLA
  49. 49. HACKING CONTENT
  50. 50. CURRICULUM ,
  51. 51. VOLVO
  52. 52. http://www.seocom.es/ content-marketing-y-a-lo-loco
  53. 53. TE QUIERO MAS QUE AYER ,
  54. 54. NOS ENAMORA TODOS LOS DIAS ,
  55. 55. N O V E D A D P R O X I M I D A D C O N S T A N C I A
  56. 56. Voto  a  @arturomarimon  como  ponente  para  el  @SEOnthebeach  por   su  ponencia  sobre  Content  MarkeCng   GRACIAS ARTURO  MARIMÓN   TwiFer:  @arturomarimon   Google+:  +ArturoMarimon  

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