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Arquitectura de la Información & SEO (CLINIC SUMMIT)

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Cómo la Arquitectura de la Información afecta a nuestro tráfico SEO.

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Arquitectura de la Información & SEO (CLINIC SUMMIT)

  1. 1. AI + SEO Caso práctico Arturo Marimón | @arturomarimon
  2. 2. ANTI-agencia SEO y CRO
  3. 3. 34ª MASTER SEO/SEM
  4. 4. @arturomarimon CÓMO ESCALAR TU TRÁFICO ORGÁNICO
  5. 5. CÓMO ESCALAR TU TRÁFICO ORGÁNICO El sector 1
  6. 6. @arturomarimon Fuerte estacionalidad
  7. 7. @arturomarimon 9 SEDES EN ESPAÑA 36.000 ALUMNOS 22M DE FACTURACIÓN
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  9. 9. @arturomarimon Migraciones ¿Drama? En coma Solventando errores técnicos Alegrias
  10. 10. Competencia
  11. 11. Afectados por Updates de Calidad 25% de crecimiento Panda Update Panda Update Core Update Core Update @arturomarimon
  12. 12. @arturomarimon Penalizaciones / Subidas
  13. 13. CÓMO ESCALAR TU TRÁFICO ORGÁNICO Estrategia SEO 2
  14. 14. @arturomarimon “SEO es estrategia no es solo técnico
  15. 15. @arturomarimon TU home no es LA home 1er ERROR
  16. 16. @arturomarimon Google es tu home
  17. 17. @arturomarimon 1er ERRORSector Formación = SERPs GEO
  18. 18. @arturomarimon 1er ERROR FEBRERO 2012
  19. 19. @arturomarimon 1er ERROR JULIO 2014
  20. 20. @arturomarimon “En SEO generalizar es un error 2º ERROR
  21. 21. GEO & NOGEO SERPS @arturomarimon
  22. 22. CÓMO ESCALAR TU TRÁFICO ORGÁNICO Tu Arquitectura 3
  23. 23. La Arquitectura actual los limita @arturomarimon
  24. 24. XNueva Arquitectura @arturomarimon
  25. 25. @arturomarimon Card Sorting SEO •  Descomponer todos los cursos (determinar granularidad). •  Establecer nuevas relaciones. •  Generar categorías basadas en KW coincidentes. •  SERPs: Landing GEO o NOGEO. •  Capa de negocio al organigrama.
  26. 26. @arturomarimon ARQUITECTURA COMPLEJA CATEGORÍA GEO CATEGORIA NOGEO CURSO NOGEO CURSO GEO CURSO NOGEO CURSO GEO
  27. 27. @arturomarimon CATEGORÍA NOGEO CURSO NOGEO CURSO GEO
  28. 28. @arturomarimon ENLAZADO CURSO NOGEO CURSO GEO CLUSTER CIUDAD CLUSTER CATEGORÍA TRANSVERSAL
  29. 29. “Elimina todo enlace innecesario para el usuario @arturomarimon
  30. 30. @arturomarimon
  31. 31. @arturomarimon NUEVA ARQUITECTURA Sindrome SEO de Stendhal
  32. 32. @arturomarimon Hay que Migrar el site entero
  33. 33. Zaaaasss!!!!Happy Nueva AI @arturomarimon
  34. 34. @arturomarimon ¿Y esto?
  35. 35. @arturomarimon ¿Y esto? Empezamos a obtener resultados geoposicionados
  36. 36. @arturomarimon ¿Hay alguien más?
  37. 37. CÓMO ESCALAR TU TRÁFICO ORGÁNICO + CONTENIDO + ONPAGE + SERPS 4
  38. 38. @arturomarimon Card Sorting SEO SEO ONPAGE AI
  39. 39. @arturomarimon Card Sorting SEO SEO ONPAGE AI CONTENIDO AUTORIDAD SERPS UX
  40. 40. @arturomarimon Mejoremos el CTR
  41. 41. @arturomarimon animales en peligro de extinción Optimizamos el contenidoLo estructuramos Lo optimizamos para la posición 0Nuevo schema FAQpage
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  43. 43. @arturomarimon Schema FAQs
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  45. 45. @arturomarimon Card Sorting SEO El contenido ya no se redacta, se diseña. “
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  49. 49. @arturomarimon 48% Leads
  50. 50. @arturomarimon </ Gracias>
  51. 51. LARGA VIDA http://arturomarimon.com @arturomarimon AL SEO

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