Online Marketing in the Digital Age November 25th 2008 Dublin Castle
Damien Mulley
Damien Mulley Blogger
Damien Mulley Blogger Organiser of Irish Blog Awards, Irish Web Awards
Damien Mulley Blogger Organiser of Irish Blog Awards, Irish Web Awards Owns: Mulley Communications
Damien Mulley Blogger Organiser of Irish Blog Awards, Irish Web Awards Owns: Mulley Communications Add me on LinkedIn and ...
Today we're going to talk about Online Marketing
The digital age? Today and tomorrow
  <ul><li>  </li></ul>Covering:
  <ul><li>  </li></ul>Blogs
  <ul><li>  </li></ul>Blogs Social Networks
  <ul><li>  </li></ul>Blogs Social Networks &quot;Social&quot; Bookmarking
  <ul><li>  </li></ul>Blogs Social Networks &quot;Social&quot; Bookmarking  and 100s more
But first,  Exercise 1
If the news is that important…
If the news is that important…   it will come to me
If  your product  is that important…   it will come to me
Scared?
No relaxing!
The Old Web
Another fine mess
The Web 2.0? <ul><li>For all the talk of Web 2.0 it doesn't have a very concise definition   </li></ul>
Web 2.0  <ul><li>Web 1.0 was all about connecting people to the internet. </li></ul><ul><li>Web 2.0 was all about connecti...
Connecting / Conversing (that word again) <ul><li>  </li></ul>
Connecting (that word again) <ul><li>  </li></ul>The more connections you have…
Connecting (that word again) <ul><li>  </li></ul>The more connections you have… Even weak connections … they take root
Connecting (that word again) <ul><li>  </li></ul>The more connections you have… Even weak connections … they take root Fam...
Connecting (that word again) <ul><li>  </li></ul>The more connections you have… Even weak connections … they take root Fam...
Conversing <ul><li>  </li></ul>
Blogs are good? <ul><li>  </li></ul>
Blogs are good? <ul><li>1. Search engine audiences   </li></ul>
Blogs are good? <ul><li>1. Search engine audiences 2. Getting recognition as an expert    </li></ul>
Blogs are good? <ul><li>1. Search engine audiences 2. Getting recognition as an expert 3. Improves your message   </li></ul>
Blogs are good? <ul><li>1. Search engine audiences 2. Getting recognition as an expert 3. Improves your message 4. Free R+...
Blogs are good? <ul><li>1. Search engine audiences 2. Getting recognition as an expert 3. Improves your message 4. Free R+...
Social Networks <ul><li>  </li></ul>
Social Networks <ul><li>1 Million Irish on Bebo   </li></ul>
Social Networks <ul><li>1 Million Irish on Bebo 300k on Facebook   </li></ul>
Social Networks <ul><li>1 Million Irish on Bebo 300k on Facebook Also on mySpace and other clones </li></ul>
Social Networks <ul><li>1 Million Irish on Bebo 300k on Facebook Also on mySpace and other clones LinkedIn.com for Busines...
Social Networks <ul><li>For Bebo: Create a Profile </li></ul>
Social Networks <ul><li>For Facebook: Create a Page, Group, Ads </li></ul>
Social Networks <ul><li>For LinkedIn: Create a Profile, Group, use Linkedin Answers for business help, run targeted ads </...
Social Networks <ul><li>Use your address book! </li></ul>
Social Bookmarking <ul><li>  </li></ul>
Social Bookmarking <ul><li>Delicious, Digg, Stumbleupon, Reddit </li></ul>
Social Bookmarking <ul><li>Delicious, Digg, Stumbleupon, Reddit </li></ul><ul><li>Adding Social Bookmark buttons to your b...
YouTube et al <ul><li>1/10 th  of online traffic – YouTube </li></ul>
YouTube et al <ul><li>1/10 th  of online traffic – YouTube </li></ul><ul><li>Sound and vision – full media </li></ul>
YouTube et al <ul><li>1/10 th  of online traffic – YouTube </li></ul><ul><li>Sound and vision – full media </li></ul><ul><...
YouTube et al <ul><li>1/10 th  of online traffic – YouTube </li></ul><ul><li>Sound and vision – full media </li></ul><ul><...
YouTube et al <ul><li>1/10 th  of online traffic – YouTube </li></ul><ul><li>Sound and vision – full media </li></ul><ul><...
Other fun things: <ul><li>  </li></ul>
Other fun things: Twitter <ul><li>  </li></ul>
Other fun things: QIK <ul><li>  </li></ul>
Other fun things: Friendfeed <ul><li>  </li></ul>
Other fun things: Still being invented, watch the herd <ul><li>  </li></ul>
 
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Workshop Web 2.0 and New Media - a user’s guide

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Damien Mulley's presentation at the Arts Council New Media, New Audience? seminar

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Workshop Web 2.0 and New Media - a user’s guide

  1. 2. Online Marketing in the Digital Age November 25th 2008 Dublin Castle
  2. 3. Damien Mulley
  3. 4. Damien Mulley Blogger
  4. 5. Damien Mulley Blogger Organiser of Irish Blog Awards, Irish Web Awards
  5. 6. Damien Mulley Blogger Organiser of Irish Blog Awards, Irish Web Awards Owns: Mulley Communications
  6. 7. Damien Mulley Blogger Organiser of Irish Blog Awards, Irish Web Awards Owns: Mulley Communications Add me on LinkedIn and Facebook!
  7. 8. Today we're going to talk about Online Marketing
  8. 9. The digital age? Today and tomorrow
  9. 10.   <ul><li>  </li></ul>Covering:
  10. 11.   <ul><li>  </li></ul>Blogs
  11. 12.   <ul><li>  </li></ul>Blogs Social Networks
  12. 13.   <ul><li>  </li></ul>Blogs Social Networks &quot;Social&quot; Bookmarking
  13. 14.   <ul><li>  </li></ul>Blogs Social Networks &quot;Social&quot; Bookmarking and 100s more
  14. 15. But first, Exercise 1
  15. 16. If the news is that important…
  16. 17. If the news is that important… it will come to me
  17. 18. If your product is that important… it will come to me
  18. 19. Scared?
  19. 20. No relaxing!
  20. 21. The Old Web
  21. 22. Another fine mess
  22. 23. The Web 2.0? <ul><li>For all the talk of Web 2.0 it doesn't have a very concise definition   </li></ul>
  23. 24. Web 2.0  <ul><li>Web 1.0 was all about connecting people to the internet. </li></ul><ul><li>Web 2.0 was all about connecting people with each other. </li></ul>
  24. 25. Connecting / Conversing (that word again) <ul><li>  </li></ul>
  25. 26. Connecting (that word again) <ul><li>  </li></ul>The more connections you have…
  26. 27. Connecting (that word again) <ul><li>  </li></ul>The more connections you have… Even weak connections … they take root
  27. 28. Connecting (that word again) <ul><li>  </li></ul>The more connections you have… Even weak connections … they take root Familiar strangers
  28. 29. Connecting (that word again) <ul><li>  </li></ul>The more connections you have… Even weak connections … they take root Familiar strangers Blogs, LinkedIn, Facebook, Boards.ie
  29. 30. Conversing <ul><li>  </li></ul>
  30. 31. Blogs are good? <ul><li>  </li></ul>
  31. 32. Blogs are good? <ul><li>1. Search engine audiences   </li></ul>
  32. 33. Blogs are good? <ul><li>1. Search engine audiences 2. Getting recognition as an expert   </li></ul>
  33. 34. Blogs are good? <ul><li>1. Search engine audiences 2. Getting recognition as an expert 3. Improves your message   </li></ul>
  34. 35. Blogs are good? <ul><li>1. Search engine audiences 2. Getting recognition as an expert 3. Improves your message 4. Free R+D   </li></ul>
  35. 36. Blogs are good? <ul><li>1. Search engine audiences 2. Getting recognition as an expert 3. Improves your message 4. Free R+D 5. Feedback on your space which you can guide </li></ul>
  36. 37. Social Networks <ul><li>  </li></ul>
  37. 38. Social Networks <ul><li>1 Million Irish on Bebo   </li></ul>
  38. 39. Social Networks <ul><li>1 Million Irish on Bebo 300k on Facebook   </li></ul>
  39. 40. Social Networks <ul><li>1 Million Irish on Bebo 300k on Facebook Also on mySpace and other clones </li></ul>
  40. 41. Social Networks <ul><li>1 Million Irish on Bebo 300k on Facebook Also on mySpace and other clones LinkedIn.com for Business </li></ul>
  41. 42. Social Networks <ul><li>For Bebo: Create a Profile </li></ul>
  42. 43. Social Networks <ul><li>For Facebook: Create a Page, Group, Ads </li></ul>
  43. 44. Social Networks <ul><li>For LinkedIn: Create a Profile, Group, use Linkedin Answers for business help, run targeted ads </li></ul>
  44. 45. Social Networks <ul><li>Use your address book! </li></ul>
  45. 46. Social Bookmarking <ul><li>  </li></ul>
  46. 47. Social Bookmarking <ul><li>Delicious, Digg, Stumbleupon, Reddit </li></ul>
  47. 48. Social Bookmarking <ul><li>Delicious, Digg, Stumbleupon, Reddit </li></ul><ul><li>Adding Social Bookmark buttons to your blog posts and pages allow people to easily share their bookmarks. Instead of 1 person reading your page and that’s it, if they bookmark it now 30 or 100 or 1000 people might see the page. </li></ul>
  48. 49. YouTube et al <ul><li>1/10 th of online traffic – YouTube </li></ul>
  49. 50. YouTube et al <ul><li>1/10 th of online traffic – YouTube </li></ul><ul><li>Sound and vision – full media </li></ul>
  50. 51. YouTube et al <ul><li>1/10 th of online traffic – YouTube </li></ul><ul><li>Sound and vision – full media </li></ul><ul><li>Cowen’s Downfall </li></ul>
  51. 52. YouTube et al <ul><li>1/10 th of online traffic – YouTube </li></ul><ul><li>Sound and vision – full media </li></ul><ul><li>Cowen’s Downfall </li></ul><ul><li>Will It Blend? </li></ul>
  52. 53. YouTube et al <ul><li>1/10 th of online traffic – YouTube </li></ul><ul><li>Sound and vision – full media </li></ul><ul><li>Cowen’s Downfall </li></ul><ul><li>Will It Blend? </li></ul><ul><li>Dell / Sophos / Educate Customers </li></ul>
  53. 54. Other fun things: <ul><li>  </li></ul>
  54. 55. Other fun things: Twitter <ul><li>  </li></ul>
  55. 56. Other fun things: QIK <ul><li>  </li></ul>
  56. 57. Other fun things: Friendfeed <ul><li>  </li></ul>
  57. 58. Other fun things: Still being invented, watch the herd <ul><li>  </li></ul>

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