Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Packaging+: what does online have to do with packaging?

6,166 views

Published on

Published in: Design, Business

Packaging+: what does online have to do with packaging?

  1. 1. Packaging+ What does online have to do with packagingTOTAL IDENTITY 2012 Total Active Media 1 Martijn Arts
  2. 2. © TOTAL ACTIVE MEDIA Power of Packaging Martijn Arts @arts118
  3. 3. TOTAL IDENTITY Activities Areas Positioning Consultancy Profiling Design Packaging Founded Publishing 1963 TOTAL DESIGN Interaction PR 2000 changed name Campaign TOTAL IDENTITY Network partners Group CDR TOTAL IDENTITY Gramma TOTAL PUBLIC WirDesign TOTAL ACTIVE MEDIA Vermeulen ALLCOMMUNICATION SOFTWARE Locations No staff Amsterdam© TOTAL ACTIVE MEDIA 85 Antwerp Berlin Braunschweig Den Haag Landgraaf Seoul
  4. 4. TOTAL ACTIVE MEDIA Activities Design Realisation Communication Ambition Mapping Mixing Moving people Founded 1996 ZaPPWeRK 2007 changed name TOTAL ACTIVE MEDIA No staff© TOTAL ACTIVE MEDIA 18
  5. 5. MARTIJN ARTS Details Lives in Amsterdam Born in 1973 MsC Delft Tech. University marts@totalactivemedia.nl Total Active Media Founder (1996) Managing director Total Identity Shareholder Board of directors Social networks LinkedIn: martijnarts Twitter: @arts118© TOTAL ACTIVE MEDIA
  6. 6. why am I here ? I am an online guy...© TOTAL ACTIVE MEDIA
  7. 7. ÖSTERREICHISCHE POST AG 15.500 m2 10.000 per hour 170.000 a day (max) 40% is bought via web 20.000 from Amazon (max)© TOTAL ACTIVE MEDIA
  8. 8. © TOTAL ACTIVE MEDIA 3,0, … WEB 1.0, 2.0,
  9. 9. Web Everybodys first time© TOTAL ACTIVE MEDIA Web 1.0 Internet seen as antisocial 1997 - 2007 Internet as speciality Use only on workstation
  10. 10. Web Hype or marketing term© TOTAL ACTIVE MEDIA Web 2.0 User generated content 2007 - 2010 Social-networks flourish Different places and moments
  11. 11. Web People are part of the web© TOTAL ACTIVE MEDIA Web 3.0 More seamless & interoperable 2010 - 2012 Open X, -ID, -APIs, -Data, -source Everywhere anytime
  12. 12. Web© TOTAL ACTIVE MEDIA Web integrates in real world Web 4.0 Technology is becoming invisible 2013 - ... Everything is touchable
  13. 13. What about Packaging...?© TOTAL ACTIVE MEDIA
  14. 14. What is© TOTAL ACTIVE MEDIA package design is... sales & promotions
  15. 15. What is© TOTAL ACTIVE MEDIA package design is... containing contents
  16. 16. What is© TOTAL ACTIVE MEDIA package design is... intelligent design
  17. 17. What is© TOTAL ACTIVE MEDIA package design is... information design
  18. 18. What is© TOTAL ACTIVE MEDIA package design is... helping people understand
  19. 19. What is© TOTAL ACTIVE MEDIA package design is... helping people out
  20. 20. What is© TOTAL ACTIVE MEDIA package design is... imagination
  21. 21. What is© TOTAL ACTIVE MEDIA packaging design is... (bar-) coding products
  22. 22. What is© TOTAL ACTIVE MEDIA packaging design is... protecting products
  23. 23. What is© TOTAL ACTIVE MEDIA package design could mean... fun, art and entertainment
  24. 24. What is© TOTAL ACTIVE MEDIA package design could mean... social bonding & making friends
  25. 25. What is© TOTAL ACTIVE MEDIA package design could mean... identity
  26. 26. What is© TOTAL ACTIVE MEDIA package design could mean... high-tech
  27. 27. © TOTAL ACTIVE MEDIA but is this new ?
  28. 28. Trends in Packaging...© TOTAL ACTIVE MEDIA
  29. 29. Trends© TOTAL ACTIVE MEDIA Weight reduction Logistical trends Stronger packaging http://www.ecolean.com/
  30. 30. Trends© TOTAL ACTIVE MEDIA Improved temperature stability Containing trends Improved protection against ... Container that checks content! http://earth911.com/news/2010/03/19/future-packaging-could-actually-think-for-itself/
  31. 31. Trends© TOTAL ACTIVE MEDIA Sustainable packaging Environmental trends Cradle to cradle Biodegradable packaging http://www.earthshell.com/
  32. 32. Trends© TOTAL ACTIVE MEDIA Typography Graphical trends Simple graphics Retro-interpretation http://www.xymara.com/index/designerscorner/Spotlight/12806/Packaging-Trends.htm
  33. 33. Trends© TOTAL ACTIVE MEDIA Guerrilla Marketing trends Infographics Unboxing (movies)
  34. 34. © TOTAL ACTIVE MEDIA but is this me ?
  35. 35. TechTrends in Packaging...© TOTAL ACTIVE MEDIA
  36. 36. Tech© TOTAL ACTIVE MEDIA Logistics and coding: RF-ID, QRcode, HCCB, barcodes...
  37. 37. Tech© TOTAL ACTIVE MEDIA Community and word-of-mouth: Social media packaging http://www.psfk.com/2009/07/perriers-social-media-packaging.html
  38. 38. Tech© TOTAL ACTIVE MEDIA (multi) Sensory sales: Passive, active and intelligent packaging http://www.packagingconsultancy.com/food-packaging.html
  39. 39. Tech© TOTAL ACTIVE MEDIA Mobile first: Everything can be done and detected by iPhone
  40. 40. Tech© TOTAL ACTIVE MEDIA Detection and sensors: Electronically conductive ink http://www.xymara.com/index/news/TechnicalNews/5009/ciba_xymara_electra.htm en http://www.packaging-gateway.com/news/news1817.html
  41. 41. Tech© TOTAL ACTIVE MEDIA Informative: Augmented Reality (AR)
  42. 42. Tech© TOTAL ACTIVE MEDIA Personalization: Printing on Demand (PoD)
  43. 43. Tech© TOTAL ACTIVE MEDIA Ecomagination: Think different!
  44. 44. this is me! so more on this...© TOTAL ACTIVE MEDIA
  45. 45. © TOTAL ACTIVE MEDIA videos...
  46. 46. TOTAL IDENTITY http://www.youtube.com/watch?v=7tzB4a1AyJo Unboxing
  47. 47. TOTAL IDENTITY http://www.youtube.com/watch?v=eob532iEpqk RF-ID
  48. 48. TOTAL IDENTITY http://www.youtube.com/watch?v=tpuv1hAUaOU Printed electronics
  49. 49. TOTAL IDENTITY http://www.youtube.com/watch?v=_S_CekfLcug Augmented reality
  50. 50. TOTAL IDENTITY http://www.youtube.com/watch?v=deUDtw_GHew Gamification
  51. 51. TOTAL IDENTITY http://www.youtube.com/watch?v=gQBjJjpkjl0 Multipurpose
  52. 52. © TOTAL ACTIVE MEDIA Summary
  53. 53. TechTrends Logistics and coding Community and word-of-mouth (multi) Sensory sales Detection and sensors Informative Personalization Ecomagination© TOTAL ACTIVE MEDIA
  54. 54. TechTrends Logistics RF-ID: tagging the real world Community Mobile devices: Scanning everywhere (multi) Sensory e-Ink: updateable paper Detection Sensors: Everything senses everything Informative Augmented reality: enriching reality Personalization PoD: mass customization Ecomagination Minimal: classic becomes future© TOTAL ACTIVE MEDIA
  55. 55. Future? Logistics self regulation Community emerging mass markets (multi) Sensory creating an experience Detection improving the contents Informative educational Personalization maximizing margin Ecomagination new life© TOTAL ACTIVE MEDIA
  56. 56. so now I know this... what’s next?© TOTAL ACTIVE MEDIA
  57. 57. take care of the s ingle-parcel consumer© TOTAL ACTIVE MEDIA
  58. 58. © TOTAL ACTIVE MEDIA
  59. 59. © TOTAL ACTIVE MEDIA Power of Packaging Martijn Arts @arts118
  60. 60. TnxTOTAL IDENTITY 2012 Total Active Media 60 Martijn Arts

×