International Rescue Committee 2013
Report
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Dec. 24, 2012•0 likes•714 views
International Rescue Committee 2013
Dec. 24, 2012•0 likes•714 views
Report
Design
HelloCreativeGroup.com teamed up with Mad Genius to produce a compelling presentation of the IRC story. The result is a fresh and modern design representing the exceptional 80-year history of the IRC's international impact on the lives of people in need.
Hello Creative Group LLCFollow
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International Rescue Committee 2013
- 2. 1933 WWII
- 3. 1977 Vietnam 1956 HUNGARY
- 4. 1992 Bosnia 1994 Rwanda
- 5. 2010 Haiti 2011 Japan
- 8. RECOVER BUILD BACK BETTER
- 9. REBUILD DURABLE CHANGE OVER 10-12 YEARS
- 10. REACH 40 countries and 22 U.S. cities
- 11. REACH 40 countries and 22 U.S. cities
- 12. REACH Pakista Haiti n Myanma r
- 13. RESETTLEMENT Salt New Lake York City City San Diego
- 14. INTEGRATION Women Children $ & Education Health Microenterprise Community Development
- 16. EFFICIENCY Annual budget of $400M 93% are spent on of funds programs and services 3% on fundraising spent 4% on management spent and general Staff of 14K 97% of whom are nationals
- 17. INTEGRITY
- 18. PARTNERS
- 19. CHAMPIONS
- 20. SUPPORTERS Volunteers 3K 500K Subscribers Donors Website Visitors 750K 1.5M
- 21. NEW ROOTS Growing good from the ground up
- 23. Vacant Lots Now Community Gardens Fresh Produce 30 Nations
- 25. “…a model for the nation, and the world.” – Michelle Obama
- 29. The food is local, the story is global.
Editor's Notes
- IRC was founded in 1933, at the suggestion of Albert Einstein , to assist in rescuing persecuted peoples from the Nazi regime in Germany. Since then, IRC ’s mandate has expanded to assisting persecuted peoples, families displaced by civil war, conflict and communities affected by natural disaster. For nearly 80 years, the IRC has been there during the world’s gravest emergencies: from World War II
- Hungary and Vietnam
- through ethnic cleansing in Bosnia and the genocide in Rwanda
- to the earthquake in Haiti and the tsunami in Southeast Asia .
- EMERGENCY RELIEF & LONG-TERM DEVELOPMENT
- Response: “Survival” In the face of disaster, IRC is on the ground within 72 hours. We provide immediate relief to save lives, providing access to basic survival materials and services, - AND – because we want our interventions to best facilitate future recovery, IRC ’s emergency team implements assessments to work in tandem with local partners and resources. (provide example, i.e. Syria IRC assessment findings of women & girl specific intervention needs?)
- Recovery: “Opportunity” IRC builds upon existing infrastructure in a country and provides the “scaffolding” to ensure that basic services – like healthcare and education – continue, meanwhile helping communities to “build back better.”
- Rebuild: “Sustainability” On average, the IRC will spend 10 – 12 years in any given country, working at the grassroots and national level to ensure that communities, civil society, and government can get back on their feet for durable change.
- Reach - Using the map that we already have we will hone in one several sections of the globe to show how we have Responded, have helped communities to Recover, and have helped them to Rebuild/Resettle. Today, we do execute the 3rs in areas like: Respond: (zoom in on Haiti on map to photo of programs) Haiti: sanitation Recovery: Pakistan – Community Lady Health workers Rebuild: Burma – farmer seed stock
- Reach - Using the map that we already have we will hone in one several sections of the globe to show how we have Responded, have helped communities to Recover, and have helped them to Rebuild/Resettle. Today, we do execute the 3rs in areas like: Respond: (zoom in on Haiti on map to photo of programs) Haiti: sanitation Recovery: Pakistan – Community Lady Health workers Rebuild: Burma – farmer seed stock
- Reach - Using the map that we already have we will hone in one several sections of the globe to show how we have Responded, have helped communities to Recover, and have helped them to Rebuild/Resettle. Today, we do execute the 3rs in areas like: Respond: (zoom in on Haiti on map to photo of programs) Haiti: sanitation Recovery: Pakistan – Community Lady Health workers Rebuild: Burma – farmer seed stock
- (NarrativeTransition: when people can ’t return home—we help them to to rebuild their lives in another country) Zoom to US Map US Programs/Resettlement Resettlement : (Will reuse the icon from rebuild as these concepts are similar. Part of rebuilding also means resettling, then we transition to US MAP. We help refugees resettle and rebuild their lives in over 22 cities). 3cities to highlight on the US MAP: NY, San Diego and Salt Lake City.
- They realized the show was too long, so they ’ll jump from RESETTLEMENT to here and call it “INTERGRATION”. This will have a big yellow circle with all icons from the Key Sectors appearing as groups with it. Grouping of icons are below. Ian is working on the icons. (you may have to lose the title to make room for the icons, maybe 1 Women: Woman, Flashlight, water jug, Purse w cash 2 Children & Education: Children, Parent lifting up child, swing, chalkboard, 3 Health: Doctor, simplified washing station, syringe, first aid kit 4 Microenterprise: Person holding cash, cow & corn stalk side by side, chicken, sewing machine, bar chart 5 Community Development: Construction worker, shovel, podium person, voting box, woman w briefcase
- Keep Yellow Circle as is. Under title have man with ? Over his head. Icons to right will be: clipboard, line graph, and cell phone.
- Effective & Efficient
- please reference SLIDE 6 from powerpoint titled AN_New Deck 11.8.12) Remove the “ Cone top 100 ” mention and logo Add UNICEF UNHCR and American Red Cross logos Add Christian Science Monitor logo Add Forbes Logo A+ from American Institute of Philanthropy Meets all 20 standards of BBB Wise Giving Alliance 4 stars from Charity Navigator
- PARTNERS This is the slide that shows IRC ’s partner logos
- IRC Champions. Marlon Brando Paul Newman Elenaor Roosevelt Colin Powell Madeline Albright Rashida Jones Tom Brokaw Scott Pelley
- Next Slide : IRC Community of Supporters Please visually show these stats below in an interesting way 3,000 volunteers 500,000 subscribers 750,000 donors 1.5 million website visitors
- Through IRC ’s unique role helping people displaced by conflict and natural disaster internationally as well as domestically, we are intimately aware of our interconnectedness of the world and globalization – from how we as Americans experience climate change, to the introduction of international cuisine to the American palate. Not unlike Chipotle deftly mastering the appeal of Mexican and South East Asian cuisine for American diners, through our work with refugee and immigrant communities in the United States, we have seen how they bring knowledge and skill sets from their home countries, to then strengthen their new communities here in the United States. Our Refugee Farming New Roots program is a perfect example. As you can imagine, most refugees come to this country with practically nothing, and so their first homes are often in low income communities – often food deserts. These refugees (Somali, Burmese, Iraqi etc…) trade one disaster (civil war, drought, earthquake) for the public health disaster our country is facing – in Diabetes, Heart Disease and Obesity. Six years ago, in San Diego, a group of Somali Bantu refugee women came to us and said while they thanked us for all of our ESL, job placement, housing etc… services, that if we found them a piece of land to till, that they could start to take care of their own needs: Healthy food Family intergenerational activities Community green space Livelihoods
- Our Refugee Farming New Roots program is a perfect example. As you can imagine, most refugees come to this country with practically nothing, and so their first homes are often in low income communities – often food deserts. These refugees (Somali, Burmese, Iraqi etc…) trade one disaster (civil war, drought, earthquake) for the public health disaster our country is facing – in Diabetes, Heart Disease and Obesity. Six years ago, in San Diego, a group of Somali Bantu refugee women came to us and said while they thanked us for all of our ESL, job placement, housing etc… services, that if we found them a piece of land to till, that they could start to take care of their own needs: Healthy food Family intergenerational activities Community green space Livelihoods
- We found a 2.3 acre lot in the middle of San Diego, and birthed the New Roots program, which is now being scaled in each of our 22 cities across the United States. Danielle will speak to the following factoids: Narrative: More than 20 vacant lots in 12 cities have become community gardens. Narrative: More than 450 participants and 2,000 family member bring home fresh produce. Narrative: Participants hail from more than 30 nations
- Employment Section (Danielle with then talk about the employment opportunities of new roots. She will discuss a man named NoeNoe an IRC participant who now works at Chipotle) These photos are in a folder called “ Employment ” in New Roots Folder. Show Image of employee NoeNoe Please add the Chipotle logo on image with NoeNoe Please add image of David Burke and new roots participants
- Michelle Obama Section Image Michelle Obama image add her quote somewhere/somehow on slide. (Danielle with then bring up the New Roots campaign – a solution to help address food insecurity and our broken food system in the U.S)
- (Narrative: Danielle will mention partners of the new roots campaign.This slide needs to show NR partner logos. In New Roots Folder under Campaign Logos) Wholesome Wave Whole Foods Newman ’ s Own Kaiser Earnest eats Threads 4 thought USDA WIC (Narrative: Danielle will then discuss the reach of the campaign and the earned media press coverage and audience impressions)
- Campaign Slide: (Narrative: Danielle will discuss the New Roots Campaign and what elements were used in the campaign –an ad campaign, social media push, young professional donor cultivation, etc.) Show the new roots Branded Image, Danielle will then talk about the elements of the campaign: Narrative: she ’ ll talk about the ad campaign – show Ad campaign shot She ’ ll talk about social media push : show face book image, then she ’ ll talk about the New Roots recipes that were shared , Recipe shots She ’ ll talk about the support of the celebrities: show New Roots Voices image
- Please show how that this campaign had : 100 million impressions. Please add the following logos: New York Times Logo Washington Post USA Today NPR All Things Considered Edible (Danielle will talk about how great the press coverage was then she will wrap up the presentation):
- Closing Slide: (This is the final image/slide) Please use the slide called New_Roots_FINALIMAGE . (it ’ s a photo of woman wearing bright blue with her arms open in a field). Text somewhere on this slide should read or appear – “ The Food of is local, the story is Global ” Please include the IRC logo here too (Danielle ’ s closing narrative: As our New Roots program grows in cities across the United States, we are looking to broaden our New Roots marketing campaign reach to new audiences and to engage new partners. We have long admired Chipotle ’ s ethos and business model, and know how proud over 100 of our refugee clients are to call themselves Chipotle employees. We are enthusiastic about potential synergy between IRC ’ s New Roots work and Chipotle ’ s mission) END.