Visual communication tutorial 4

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Visual communication tutorial 4

  1. 1. Visual Communication  CDG 204 School of graphic design 2014 Lecturer: Miss. Hafiza Wahida Abd Kadir
  2. 2. chapter 10 IMAGES- 'The camera was my signal for help, nothing more.'
  3. 3. The Image Revolution • The image is in the middle of a revolution. • Amateurism means – that the general public are increasingly providing the news media with pictures, and companies are producing their own advertising images.
  4. 4. The Perspective of Intention • This covers the work of the client under three categories: – Goal • The ambitions for the image, for the target group and for the choice of medium. – Message • Instrumental, relational, dramatic or non-dramatic staging. – Context • The surroundings in which the image is reproduced.
  5. 5. Categories of Image • Informative – Giving the relevant information without value judgements. • Explicative – Explaining an action or course of events. • Directive – Indicating or encourage a certain opinion. • Expressive – Communicating strong feelings using powerful means.
  6. 6. The Perspective of Proximity • This covers the work of the photographer under three (3) categories: – Cut, where the subject is captured and cut. – Composition, in which the image's line, volume, space, light and colour are composed to form an attractive and orienting whole. – Meaning, the meaning and content that the photographer and the client want to get across using the image.
  7. 7. The Perspective of Reception • Covers the receiver's or viewer's encounter with the image: – Perception • The eye receives visual stimuli, which are sent on to the brain by the optic nerve. – Experience • Consists of a personal feeling, an assessment of stimuli and processing the impression. – Interpretation • In which the viewer expresses the meaning of the image (in image analysis).
  8. 8. example of images revolution
  9. 9. example of images revolution

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